putriziani - Macro Fashion Influencer from Bandung (ID)

AI-Based Influencer Analysis | Macro (958K) | Partnership Guide • Est. $14.4K-$23.8K • 3 Similar Influencers
📊 AI Analysis • As of October 26, 2025 • WhoTag.ai

@putriziani Influencer Analysis

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Followers 958,667
Engagement Rate 4.39%
Viral Reach Rate 71.43%
Location Indonesia
Influencer Tags
#FashionStyle #LifestyleBlogger #YouthfulVibes #UrbanLife #ContentCreator

💡 Profile Overview

Putri Ziani Rachadian is a youthful and engaging lifestyle and fashion influencer from Indonesia. Her content showcases her personal style, social outings, and interest in K-Pop culture, appealing to a young and trend-conscious audience. She is actively seeking brand collaborations, as indicated by her bio, and presents a professional and brand-safe image.

Personal Brand

Putri Ziani Rachadian distinguishes herself through a blend of youthful urban style and subtle K-Pop influence, setting her apart from typical fashion influencers. Her photogenic presence and focus on accessible, casual-chic outfits resonate with a broad audience. The integration of K-Pop elements provides a unique niche, attracting a globally-aware demographic interested in both fashion and Korean culture. This combination creates a distinctive personal brand that is both relatable and aspirational. Her content strategy effectively targets a youthful audience seeking fashion inspiration and lifestyle insights. The cheerful and confident persona, coupled with visually appealing imagery, fosters strong engagement. By showcasing her social life and interests in cafe culture and urban exploration, she creates relatable content that resonates with her target demographic's aspirations. This approach positions her as a trusted source for fashion advice and lifestyle trends. Putri's authenticity stems from her expressive personality and relatable content, making her an ideal partner for brands seeking genuine engagement. Her willingness to showcase her personal style, including her braces, adds to her approachability. Actionable insights for brand partnerships include collaborations with fashion brands targeting Gen Z, endorsements of K-Pop related products, or campaigns promoting urban lifestyle experiences. Brands should leverage her photogenic presence and youthful energy to create visually compelling content.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Putri's consistent focus on stylish outfits and personal presentation makes her an ideal partner for fashion brands. She excels in showcasing casual and streetwear styles, appealing to a youthful, urban audience. Potential brand partners include H&M, Zara, and local Indonesian brands like Erigo. Campaign opportunities include outfit showcases, styling tips, and trend spotlights, promising high ROI. A potential challenge is ensuring diversity in brand representation beyond her personal style preferences. **LIFESTYLE (++):** Medium collaboration readiness. While fashion is her primary focus, Putri's content also touches on aspects of a youthful, urban lifestyle, creating opportunities for lifestyle brands. She could collaborate with brands in the cafe culture or urban exploration sectors. Suitable brands include Kopi Kenangan, Janji Jiwa, or local lifestyle brands. Campaign opportunities include showcasing products within her daily routines and urban adventures. The challenge lies in integrating lifestyle products seamlessly into her existing fashion-centric content. **BEAUTY (++):** Medium collaboration readiness. Putri's photogenic nature and focus on personal presentation make her a suitable partner for beauty brands. She could excel in showcasing makeup and skincare products that complement her fashion-forward style. Potential brand partners include local Indonesian beauty brands like Wardah or Emina, or international brands targeting the Indonesian market. Campaign opportunities include makeup tutorials, skincare routines, and product reviews. A potential challenge is ensuring authenticity and transparency in her beauty endorsements. **MEDIA & ENTERTAINMENT (++):** Medium collaboration readiness. Putri's existing collaborations with MD Pictures and Enam Sembilan Production indicate a willingness to engage with the media and entertainment industry. Her interest in K-Pop culture further broadens her appeal. Suitable for movie promotions, music streaming services, or entertainment events. Campaign opportunities include promoting movie releases, showcasing music playlists, or attending entertainment events. A potential challenge is ensuring the content aligns with her personal brand and resonates with her audience.

Brand Collaboration Strengths

  • Willingness for business collaborations is clearly stated in her bio.
  • High-quality visual content with professional photography enhances brand presentation.
  • Versatile fashion sense allows showcasing various styles, appealing to diverse fashion brands.
  • Interest in K-Pop culture offers potential for brands targeting this specific audience.

Collaboration Considerations

  • Lack of explicit paid partnership history may require initial trust-building.
  • Captions are generally short, potentially limiting in-depth brand messaging.

Estimated Collaboration Fees

Feed Post $6K~$11K
Story $1K~$3K
Reels $7K~$15K
Package $11K~$23K

Tags for Collaboration

  • Youthful Fashion
  • Lifestyle Content
  • Indonesian Influencer
  • K-Pop Enthusiast

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Average
Profile: @putriziani is a macro-tier influencer with 958,667 followers, specializing in Fashion, Lifestyle, Media & Entertainment content.
Performance: 4.39% engagement rate with 71.43% viral reach rate.
Pricing: Package collaborations $11K~$23K. Individual posts $6K~$11K.
Alternatives: 3 similar influencers available: @y_j__habibi ($532~$1099), @wella.dvtria ($147~$304), @abivenx ($145~$300).
Best For: Brands targeting young demographics interested in Fashion, Lifestyle, Media & Entertainment with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @putriziani through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@y_j__habibi
Habibi, with a focus on urban fashion and travel, presents a different approach compared to Putri Ziani. While Putri integrates K-Pop culture and maintains a broader lifestyle focus, Habibi emphasizes Korean and Japanese cultural elements, particularly in fashion and travel destinations. Habibi's content showcases a trendy, casual aesthetic, often featuring streetwear and unique accessories, appealing to a younger demographic interested in contemporary styles. Putri's content is more diverse, including movie promotions and a wider range of social activities. Habibi's agency representation suggests a structured approach to collaborations, while Putri's bio directly invites business inquiries. Habibi's smaller follower count and lower viral reach rate may impact overall campaign reach compared to Putri, but her niche focus on East Asian cultures could offer unique opportunities for specific brands.

Unique Strengths

  • Strong focus on Korean and Japanese culture, offering niche appeal.
  • Trendy and casual streetwear aesthetic.
  • Agency representation indicates a professional approach to collaborations.
  • High-quality photography and consistent visual style.
Estimated Collaboration Fee: $532~$1099
@wella.dvtria
Wella.dvtria, a micro-influencer, differentiates herself from Putri Ziani through her smaller but engaged audience and focus on more accessible fashion and lifestyle content. While Putri incorporates K-Pop culture and targets a broader audience, Wella centers on daily outfit inspirations and cafe hopping, appealing to a more localized, urban demographic. Wella's content, while visually appealing, has a lower engagement rate compared to Putri, suggesting a need for more interactive strategies. However, her explicit willingness for brand endorsements and direct contact information make her readily accessible for collaborations. Her luxury consumption, indicated by designer accessories, positions her for brands targeting aspirational consumers. Unlike Putri, Wella's content lacks detailed captions, requiring brands to provide comprehensive messaging. Overall, Wella offers a more budget-friendly option with a focus on relatable, everyday fashion and lifestyle content.

Unique Strengths

  • Readily accessible for brand collaborations with clear contact information.
  • Focuses on relatable, everyday fashion and lifestyle content.
  • Showcases a strong sense of personal style and urban exploration.
  • Presents opportunities for collaborations with local cafes and fashion brands.
Estimated Collaboration Fee: $147~$304
@abivenx
Abivenx, with a smaller but highly engaged audience, presents a different collaboration opportunity compared to Putriziani. While Putriziani boasts a large following and a focus on youthful fashion and K-Pop influence, Abivenx centers around urban exploration, cafe culture, and casual fashion, appealing to a slightly different demographic interested in travel and lifestyle content. Abivenx's content showcases a more natural and relatable style, often featuring travel experiences in Asian cities, which could be attractive to brands seeking authentic integration into everyday routines. Her high engagement rate suggests a loyal and responsive audience, potentially leading to more impactful brand endorsements, despite the smaller reach. The cost for collaboration is significantly lower, making her a budget-friendly option for targeted campaigns.

Unique Strengths

  • High engagement rate indicates a loyal and responsive audience.
  • Focus on urban exploration and travel provides unique content opportunities.
  • Authentic and relatable style fosters trust and organic brand endorsements.
  • Lower collaboration cost offers a budget-friendly option for targeted campaigns.
Estimated Collaboration Fee: $145~$300

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