poe_mamhe_thar - Mega Fashion Influencer in Yangon

AI-Based Influencer Analysis | Mega (1.1M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers

@poe_mamhe_thar Influencer Analysis

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Followers 1,120,451
Engagement Rate 0.46%
Viral Reach Rate 10.25%
Location MM
Influencer Tags
#FashionStyle #LifestyleBlogger #ActressLife #TravelGram #MyanmarFashion

💡 Profile Overview

Poe Mamhe Thar is an elegant actress and lifestyle influencer from Myanmar, known for her sophisticated fashion sense and culturally rich content. She showcases a blend of traditional and modern styles, appealing to an audience interested in aspirational yet authentic lifestyle content. With a strong visual aesthetic and experience in brand endorsements, she is well-suited for collaborations with fashion, beauty, and lifestyle brands seeking to engage a Southeast Asian audience.

Personal Brand

Poe Mamhe Thar distinguishes herself through a blend of her established acting career and her curated lifestyle content, setting her apart from purely influencer-based competitors. Her ability to seamlessly integrate traditional Burmese elements with modern fashion trends provides a unique cultural perspective. The high production quality of her visuals, combined with her inherent elegance, creates an aspirational yet relatable brand image that resonates with a discerning audience. This fusion of celebrity status and lifestyle influence offers brands a distinctive avenue for reaching the Myanmar market. Her target audience likely comprises young, affluent individuals in Myanmar and potentially a global audience interested in Burmese culture and fashion. Her content strategy effectively leverages her diverse interests, from fashion and travel to cultural events and dining, creating a multifaceted appeal. The strength lies in her ability to showcase both her professional life as an actress and her personal style, fostering a sense of connection and trust with her followers. This balanced approach enhances engagement and positions her as a credible source of inspiration. Poe Mamhe Thar's authenticity stems from her consistent portrayal of elegance and confidence, both on and off-screen. Her genuine interest in fashion, travel, and Burmese culture shines through her content, making her relatable despite her celebrity status. For brand partnerships, it is crucial to align with her established aesthetic and values. Brands should focus on collaborations that showcase her personal style and cultural engagement, leveraging her influence to create authentic and impactful campaigns. Consider campaigns that highlight her use of products in her daily life, emphasizing both functionality and aesthetic appeal.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Poe Mamhe Thar's content heavily revolves around fashion, showcasing diverse styles from traditional Burmese attire to modern formal wear. Her elegant and sophisticated image makes her suitable for promoting a wide range of apparel and accessory brands. Ideal partners include brands like Mango, Charles & Keith, and local Burmese fashion houses. Campaign opportunities include style guides, outfit showcases, and brand ambassadorships. Potential challenge lies in ensuring brand alignment with her personal style. **BEAUTY (++):** Medium collaboration readiness. While not her primary focus, Poe Mamhe Thar incorporates beauty elements into her lifestyle content, particularly in makeup and skincare. Her association with Juvenus Aesthetics indicates a willingness to collaborate in this sector. Suitable for brands like L'Oreal, Maybelline, and local Burmese beauty brands. Campaign opportunities include makeup tutorials, skincare routines, and product reviews. A potential challenge is the need for more consistent beauty-focused content. **LIFESTYLE (++):** Medium collaboration readiness. Poe Mamhe Thar's content showcases a trendy and culturally engaged lifestyle, creating opportunities for collaborations with lifestyle brands. Her interests in dining out, travel, and cultural events align well with this category. Suitable for brands like Airbnb, local restaurants, and home decor brands. Campaign opportunities include travel vlogs, restaurant reviews, and home styling showcases. A potential challenge is the need for more explicit integration of lifestyle products into her content. **TECHNOLOGY (++):** Medium collaboration readiness. Her confirmed partnership with Samsung demonstrates her potential in the technology sector, particularly with consumer electronics. Her smartphone photography skills and aesthetic content creation align well with promoting tech products. Suitable for brands like Apple, Oppo, and local tech retailers. Campaign opportunities include product reviews, photography tutorials, and tech-integrated lifestyle content. A potential challenge is ensuring the technology products seamlessly integrate with her existing content style.

Brand Collaboration Strengths

  • High-quality visual content and professional presentation.
  • Strong engagement with cultural events and traditions.
  • Experience with product endorsements (e.g., Samsung).
  • Versatile fashion sense suitable for various apparel and accessory brands.

Collaboration Considerations

  • Content primarily focuses on personal style and experiences.
  • Geographic focus primarily within Myanmar.

Estimated Collaboration Fees

Feed Post $11K~$21K
Story $3K~$6K
Reels $13K~$29K
Package $22K~$45K

Tags for Collaboration

  • Fashion
  • Lifestyle
  • Beauty
  • Cultural Events

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @poe_mamhe_thar is a mega-tier influencer with 1,120,451 followers, specializing in Fashion, Lifestyle, Beauty, Travel, Entertainment content.
Performance: 0.46% engagement rate with 10.25% viral reach rate.
Pricing: Package collaborations $22K~$45K. Individual posts $11K~$21K.
Alternatives: 3 similar influencers available: @punpreedee ($6.19K~$12.80K), @pierinrada ($5.2K~$10K), @pinkylololol ($642~$1.3K).
Best For: Brands targeting young demographics interested in Fashion, Lifestyle, Beauty, Travel, Entertainment with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @poe_mamhe_thar through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@punpreedee
Punpreedee, a Thai actress and fashion influencer, presents a compelling alternative to Poe Mamhe Thar. While both influencers operate in the fashion and lifestyle space, Punpreedee's focus leans more towards luxury fashion and international travel, showcasing high-end brands and sophisticated styles. Her content also reflects an interest in Korean culture, potentially appealing to a different niche audience. In contrast to Poe Mamhe Thar's emphasis on Burmese culture and elegant everyday style, Punpreedee offers a more glamorous and globally-oriented aesthetic. Punpreedee's higher engagement rate suggests a more active and responsive audience, making her a potentially valuable partner for brands seeking strong audience interaction. However, her lack of explicit brand collaboration history may require a more structured and supportive approach to campaign management.

Unique Strengths

  • High engagement rate (4.95%)
  • Strong focus on luxury fashion and travel
  • Clear business contact information provided
  • Interest in K-Culture
Estimated Collaboration Fee: $6.19K~$12.80K
@pierinrada
Pierinrada, a Thai actress and lifestyle influencer, presents a different approach compared to Poe Mamhe Thar. While both share a focus on fashion and lifestyle, Pierinrada's content is more rooted in Thai culture and urban experiences, particularly dining and entertainment in Bangkok. Her engagement rate is lower, but her viral reach is higher, suggesting a broader, potentially less engaged audience. Pierinrada's content is primarily in Thai, which may limit international reach without translation. She also showcases a more casual and approachable style, contrasting with Poe Mamhe Thar's elegant and sophisticated persona. Pierinrada's explicit 'contact for work' statement in her bio indicates a clear willingness to collaborate, making her potentially easier to engage for brand partnerships within the Thai market.

Unique Strengths

  • Strong focus on Thai culture and local experiences
  • High viral reach rate
  • Clear indication of willingness to collaborate
  • Versatile content range covering lifestyle, dining, and entertainment
Estimated Collaboration Fee: $5.2K~$10K
@pinkylololol
Pinky Lo differentiates herself from Poe Mamhe Thar through her multifaceted career as a host, actress, and public speaking coach based in Hong Kong. While Poe Mamhe Thar focuses on fashion and lifestyle content primarily within Myanmar, Pinky Lo's content spans professional engagements, personal reflections, and advocacy for social causes, appealing to an audience interested in career growth and community engagement. Pinky's expertise in media, entertainment, and corporate training provides a credible voice across diverse topics, contrasting with Poe Mamhe Thar's emphasis on elegant aesthetics and cultural events. Pinky's content reflects a balanced lifestyle, encompassing professional achievements, social dining, and personal development, offering a relatable yet aspirational lifestyle that resonates with an audience interested in mindful living and community engagement.

Unique Strengths

  • Strong professionalism and versatility as a host, actress, and public speaker.
  • Engagement with social and environmental causes, such as animal welfare.
  • Positive and authentic persona, fostering trust and connection with her audience.
  • Polished visual aesthetic in her content, enhancing brand presentation.
Estimated Collaboration Fee: $642~$1.3K

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