nt.ttruc - Nano Beauty Creator & K-Beauty Enthusiast in Vietnam

AI-Based Influencer Analysis | Nano (2.6K) | Collaboration Guide • Est. $43-$77 • 3 Similar Influencers

@nt.ttruc Influencer Analysis

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Followers 2,637
Engagement Rate 0.17%
Viral Reach Rate 18.81%
Location Vietnam
Influencer Tags
#Skincare #Beauty #KoreanSkincare #FashionStyle #TravelGram

💡 Profile Overview

This beauty and lifestyle creator from Vietnam focuses on authentic experiences and product reviews, particularly in the K-beauty space. She is known for her high-quality visuals and professional approach to brand collaborations, demonstrated by her recent win with Innisfree. Her content appeals to a diverse audience interested in beauty, fashion, and travel, making her a valuable partner for brands seeking to engage with the Southeast Asian market.

Personal Brand

nt.ttruc distinguishes herself through a polished aesthetic and focus on K-beauty, particularly skincare routines. Her content blends beauty, fashion, and travel, creating an aspirational yet accessible lifestyle brand. The confirmed Innisfree collaboration sets her apart, demonstrating a proven track record with major beauty brands. Her detailed reviews and practical application tips provide tangible value to her audience, unlike competitors who may only showcase products superficially. Her target audience likely consists of young women interested in beauty, fashion, and travel, particularly those drawn to Korean beauty trends. Her content strategy effectively leverages visually appealing imagery and a friendly tone to foster engagement. The focus on skincare routines, makeup tutorials, and fashion inspiration caters directly to their interests, while travel content adds an aspirational element. This combination builds a loyal following seeking both inspiration and practical advice. nt.ttruc's authenticity stems from her genuine enthusiasm for beauty and travel, conveyed through her engaging communication style. Brands seeking partnerships should leverage her expertise in K-beauty and her ability to create visually compelling content. Actionable insights include co-creating tutorial series, hosting live Q&A sessions, or developing exclusive product bundles promoted through her channels to maximize engagement and drive sales.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness, demonstrated by the Innisfree partnership and consistent skincare content. Excels in K-beauty, anti-aging, and addressing concerns like dark spots. Ideal for brands like Laneige, Cosrx, and Dr. Jart+. Campaign opportunities include skincare routine tutorials and product reviews. Potential challenge: ensuring content resonates beyond the K-beauty niche. **FASHION (++):** Medium collaboration readiness, with potential in Korean fashion and outfit ideas. Suitable for brands like SPAO, Mixxmix, and local Korean designers. Campaign opportunities include styling videos and showcasing daily outfits. Challenge: increasing the frequency and depth of fashion-related content to attract more fashion-focused brands. **TRAVEL (++):** Medium collaboration readiness, focusing on Seoul travel and cafe culture. Ideal for hotel chains like Lotte Hotels, airlines like Korean Air, and travel agencies specializing in Korean tours. Campaign opportunities include travel vlogs and showcasing local experiences. Challenge: expanding travel content beyond Seoul to appeal to a broader audience. **LIFESTYLE (+):** Low collaboration readiness, with limited but potential alignment with aspirational lifestyle products. Could partner with brands like Olive Young for lifestyle items or smaller Korean stationery brands. Campaign opportunities include showcasing daily routines and incorporating lifestyle products into her existing content. Challenge: increasing lifestyle content to demonstrate a broader appeal.

Brand Collaboration Strengths

  • Strong expertise in K-beauty and skincare, appealing to a specific and engaged audience.
  • High-quality visual content with a polished and professional aesthetic.
  • Proven track record of successful brand collaborations, including winning a major Innisfree campaign.
  • Engaging and authentic content style that resonates with her audience.

Collaboration Considerations

  • Relatively small follower count compared to macro or mega-influencers.
  • Engagement rate is below average, suggesting potential for lower interaction on sponsored posts.

Estimated Collaboration Fees

Feed Post $16~$30
Story $4~$9
Reels $19~$42
Package $31~$64

Tags for Collaboration

  • K-Beauty
  • Skincare
  • Fashion
  • Travel

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @nt.ttruc is a nano-tier influencer with 2,637 followers, specializing in Beauty, Skincare, Fashion, Travel, Lifestyle content.
Performance: 0.17% engagement rate with 18.81% viral reach rate.
Pricing: Package collaborations $31~$64. Individual posts $16~$30.
Alternatives: 3 similar influencers available: @hyunin.s ($227~$470), @_2senni ($523~$1.08K), @silky.co.kr ($201~$415).
Best For: Brands targeting young demographics interested in Beauty, Skincare, Fashion, Travel, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @nt.ttruc through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@hyunin.s
The alternative influencer, hyunin.s, differentiates herself from the target influencer, nt.ttruc, primarily through her focus on a Thai-speaking audience and her strong interest in K-culture. While both influencers share a passion for beauty and lifestyle content, hyunin.s's content is tailored towards the Thai market, featuring product reviews and daily life insights in Thai. This regional focus provides a unique advantage for brands specifically targeting the Thai consumer base. Additionally, hyunin.s's engagement rate is higher than nt.ttruc's, suggesting a more interactive and responsive audience. However, nt.ttruc has demonstrated a proven track record of successful brand collaborations, including winning a major Innisfree campaign, which hyunin.s currently lacks. nt.ttruc also has a stronger emphasis on K-beauty and travel to Seoul, while hyunin.s focuses more on general beauty and lifestyle within Thailand.

Unique Strengths

  • Strong engagement rate with her audience.
  • Focus on the Thai market, providing regional expertise.
  • Consistent aesthetic with bright, clear imagery.
  • Passion for K-culture, appealing to a specific niche.
Estimated Collaboration Fee: $227~$470
@_2senni
The alternative influencer, _2senni, differentiates herself from the target influencer, nt.ttruc, primarily through a larger follower base and a higher engagement rate. While both creators focus on beauty, fashion, and lifestyle content, _2senni showcases a more polished and urban aesthetic, often featuring scenic locations and high-quality photography. Her content also incorporates fitness and wellness aspects, broadening her appeal. Unlike nt.ttruc, who has a strong emphasis on K-beauty and Korean culture, _2senni presents a more globally-oriented perspective, though she is based in Korea. This difference in focus may influence brand collaboration opportunities, with _2senni potentially attracting brands seeking a broader audience and a more diverse range of lifestyle content.

Unique Strengths

  • Larger follower base (23.8K vs 2.6K)
  • Higher engagement rate (5.18% vs 0.17%)
  • Broader content themes including fitness and wellness
  • More globally-oriented aesthetic
Estimated Collaboration Fee: $523~$1.08K
@silky.co.kr
Silky.co.kr, a K-beauty and lifestyle creator based in Seoul, presents a strong alternative to nt.ttruc. While nt.ttruc focuses on a blend of Vietnamese and Korean beauty trends, Silky.co.kr is deeply rooted in Korean beauty, offering expertise in makeup tutorials and skincare routines. Silky.co.kr's content features a clean, bright aesthetic, with close-up shots of makeup applications, appealing to beauty enthusiasts seeking authentic insights. Silky.co.kr is affiliated with an MCN, indicating a professional approach to collaborations. While nt.ttruc has a proven track record with brands like Innisfree, Silky.co.kr is building her portfolio, making her a potentially cost-effective option for brands targeting a K-beauty-focused audience.

Unique Strengths

  • Strong focus on K-beauty and makeup tutorials
  • High-quality visual content with a clean aesthetic
  • Affiliated with an MCN, indicating professionalism
  • Trendy and relatable persona appealing to a youthful audience
Estimated Collaboration Fee: $201~$415

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