noralunia - Macro Fashion & Beauty Influencer in Malaysia

AI-Based Influencer Analysis | Macro (213K) | Partnership Guide • Est. $3.4K-$6K • 3 Similar Influencers
📊 AI Analysis • As of October 27, 2025 • WhoTag.ai

@noralunia Influencer Analysis

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Followers 213,183
Engagement Rate 0.12%
Viral Reach Rate 1.27%
Location Malaysia
Influencer Tags
#FashionStyle #BeautyTips #FitnessJourney #SelfCare #OOTD

💡 Profile Overview

Nora Lunia is a Malaysian content creator focusing on fashion, beauty, and lifestyle content. She presents herself as a confident and aspirational young woman, showcasing her diverse interests and engaging with her audience through relatable and authentic content. Nora is open to collaborations and actively participates in local events, making her a suitable partner for brands targeting the Malaysian market.

Personal Brand

Nora Lunia distinguishes herself through a blend of aspirational lifestyle content and relatable authenticity. Unlike many influencers who focus solely on one niche, she seamlessly integrates fashion, beauty, fitness, and technology into her content. Her participation in fashion shows and expertise in makeup application, combined with her fitness journey and interest in automotive, create a diverse and engaging profile. This multifaceted approach broadens her appeal and sets her apart from competitors with narrower focuses. Nora's target audience likely consists of young, fashion-conscious individuals interested in lifestyle and self-improvement. Her content strategy effectively leverages visually appealing aesthetics and personal storytelling. By sharing her experiences and inviting audience interaction, she fosters a sense of community and relatability. Her strengths lie in her ability to connect with her audience on a personal level, making her content feel authentic and engaging, driving higher engagement within her follower base. Nora's authenticity stems from her willingness to share personal experiences and engage in open communication with her followers. Brands seeking partnerships should leverage her relatable persona and diverse interests. Actionable insights include collaborations that showcase her expertise in fashion and beauty, or campaigns that highlight her fitness journey and commitment to mental wellness. Brands can also tap into her local style icon status by partnering on campaigns that promote Malaysian fashion and culture.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Nora's frequent OOTD posts, participation in fashion shows, and showcase of traditional attire make her an ideal partner for fashion brands. She could collaborate with brands like Zalora, H&M Malaysia, and local designers like Alia Bastamam. Campaign opportunities include styling videos, outfit showcases, and event appearances. ROI is expected to be high due to her strong visual content and fashion-forward audience. Potential challenge: Ensuring brand alignment with her personal style. **BEAUTY (+++):** High collaboration readiness. Nora's content features makeup application, skincare treatments, and acne peeling experiences, indicating a strong interest in beauty. She has existing partnerships with beauty brands like Nanosalt and Dr. Laurane. Ideal for brands like Sephora Malaysia, local skincare brands like Chuck's, and makeup brands like NARS. Campaign opportunities include tutorials, product reviews, and skincare routine showcases. ROI is expected to be high due to her demonstrated expertise and engagement with beauty-related topics. **LIFESTYLE (++):** Medium collaboration readiness. Nora's content includes elements of her daily life, such as urban exploration, visits to nature spots, and shopping mall trips. This makes her suitable for brands in the lifestyle sector. Potential partners include home decor brands like Kaison, consumer electronics brands like Samsung Malaysia, and lifestyle apps like Klook. Campaign opportunities include showcasing products in her daily routines and sharing experiences with her followers. ROI is expected to be medium due to the less consistent focus on lifestyle content. **AUTOMOTIVE (++):** Medium collaboration readiness. Nora has shown interest in cars and has mentioned brands like Toyota and Volkswagen. This opens opportunities for automotive brands looking to reach a lifestyle-oriented audience. Ideal partners include car dealerships like UMW Toyota Motor, automotive accessory brands, and ride-hailing services like Grab. Campaign opportunities include car reviews, test drive experiences, and showcasing automotive products in her lifestyle content. ROI is expected to be medium due to the less frequent focus on automotive topics.

Brand Collaboration Strengths

  • Strong visual content quality, especially in fashion and lifestyle.
  • Active participation in local events and fashion shows.
  • Clear willingness to collaborate and readily available contact information.
  • Diverse content interests suitable for various brand categories.

Collaboration Considerations

  • Content primarily localized to Malaysia, limiting global market campaign relevance.
  • Below-average engagement rate may indicate lower audience interaction.

Estimated Collaboration Fees

Feed Post $3K~$5K
Story $1K~$1K
Reels $3K~$7K
Package $5K~$10K

Tags for Collaboration

  • Malaysian Influencer
  • Fashion & Beauty
  • Lifestyle Content
  • Local Events

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @noralunia is a macro-tier influencer with 213,183 followers, specializing in Fashion & Style, Beauty, Fitness, Lifestyle, Automotive content.
Performance: 0.12% engagement rate with 1.27% viral reach rate.
Pricing: Package collaborations $5K~$10K. Individual posts $3K~$5K.
Alternatives: 3 similar influencers available: @najehaha._ ($288~$595), @ilya_suhaida ($386~$797), @nurlfqaa ($193~$399).
Best For: Brands targeting young demographics interested in Fashion & Style, Beauty, Fitness, Lifestyle, Automotive with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @noralunia through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@najehaha._
Najehaha._ differentiates herself from Nora Lunia through a stronger emphasis on modest fashion and hijab styles, catering to a specific niche within the Malaysian market. While both influencers cover fashion, beauty, and lifestyle content, Najehaha._'s focus is more tailored towards individuals seeking inspiration for culturally relevant and aesthetically pleasing modest outfits. Her content also features scenic urban and natural backdrops within Malaysia, highlighting local travel and lifestyle. In contrast, Nora Lunia's content is broader, encompassing fitness, automotive, and technology, making her suitable for a wider range of brand categories. Najehaha._'s engagement rate is significantly higher, suggesting a more interactive audience, but her follower count is much smaller. Both influencers express a willingness to collaborate, but Najehaha._ explicitly mentions paid gift reviews, indicating a clear interest in brand partnerships.

Unique Strengths

  • Strong focus on modest fashion and hijab styles, appealing to a specific niche.
  • Higher engagement rate compared to the target influencer.
  • Clear expression of willingness for paid collaborations and gift reviews.
  • High-quality visual content featuring diverse outfits and Malaysian locations.
Estimated Collaboration Fee: $288~$595
@ilya_suhaida
Ilya_suhaida, a Malaysian content creator and fashion model, presents a strong alternative to Nora Lunia, particularly for brands targeting a modest fashion audience. While Nora's content spans fashion, beauty, fitness, and lifestyle, Ilya focuses more specifically on modest fashion, beauty reviews, and lifestyle experiences, creating a niche appeal. Ilya's engagement rate is significantly higher (0.48) compared to Nora's (0.12), suggesting a more active and responsive audience, despite having fewer followers. Ilya's collaboration history is less established, offering an opportunity for brands to build a long-term partnership. Her content is primarily in Malay, which may limit reach for global campaigns but strengthens her connection with the local market. Overall, Ilya offers a more focused and engaged audience within the modest fashion and beauty space in Malaysia.

Unique Strengths

  • Higher engagement rate compared to the target influencer.
  • Specializes in modest fashion, offering a niche audience.
  • Open to collaborations and actively seeks brand partnerships.
  • Authentic product reviews and lifestyle content.
Estimated Collaboration Fee: $386~$797
@nurlfqaa
Nurlfqaa differentiates herself from Nora Lunia by focusing on modest fashion and family lifestyle content, appealing to a specific niche within the Malaysian market. While Nora Lunia covers a broader range of topics, including beauty, fitness, and automotive, Nurlfqaa centers her content around her role as a mother and her elegant modest fashion choices. This targeted approach allows her to connect with an audience interested in family-friendly activities and culturally appropriate fashion. Nurlfqaa's content aesthetic is polished and aspirational, showcasing curated outfits and travel experiences, which positions her as a valuable platform for brands targeting the modest fashion and family-oriented market in Southeast Asia. Her smaller follower count may offer a more engaged and niche audience compared to Nora Lunia's larger, more diverse following.

Unique Strengths

  • Focus on Modest Fashion and Family Lifestyle
  • High-Quality Visual Content
  • Strong Engagement within Niche Audience
  • Clear Willingness to Collaborate
Estimated Collaboration Fee: $193~$399

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