nermeenmouawad - Macro Beauty & Fashion Influencer in Cairo

AI-Based Influencer Analysis | Macro (221K) | Partnership Guide • Est. $7.1K-$12.6K • 3 Similar Influencers
📊 AI Analysis • As of October 27, 2025 • WhoTag.ai

@nermeenmouawad Influencer Analysis

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Followers 221,393
Engagement Rate 1.35%
Viral Reach Rate 27.80%
Location Egypt
Influencer Tags
#EgyptianCreator #ModestFashion #HijabStyle #TravelEgypt #CairoLife

💡 Profile Overview

Nermeen Mouawad is an Egyptian content creator focusing on modest fashion, travel, and beauty, with a growing interest in dermatology. Her visually appealing content and engaging style attract an audience interested in a modern, culturally conscious lifestyle. She presents opportunities for brands seeking to connect with the Middle Eastern market, particularly in the beauty and fashion sectors.

Personal Brand

Nermeen Mouawad distinguishes herself through her unique blend of modest fashion, beauty expertise, and travel content, all while maintaining a sophisticated and professional image. Unlike many fashion or travel influencers, she specifically caters to an audience interested in modest attire and hijab styling, filling a niche often overlooked. Her growing knowledge in dermatology and beauty science further sets her apart, positioning her as a credible source of information within the beauty and healthcare sectors. Nermeen's content strategy effectively targets a demographic seeking both aspirational lifestyle content and practical advice. Her visually appealing posts, featuring her elegant style and travel experiences, resonate with those interested in fashion, beauty, and travel. The inclusion of her partner suggests a relatable and family-friendly persona, broadening her appeal. Her engagement rate indicates a strong connection with her audience, suggesting that her content resonates well with their interests and values. Nermeen's authenticity stems from her genuine interest in the topics she covers, particularly her growing expertise in dermatology and beauty science. Brands seeking partnerships should leverage her credibility by focusing on collaborations that highlight her knowledge and align with her modest fashion aesthetic. Opportunities include sponsored content featuring skincare routines, modest fashion styling tips, or travel guides to culturally rich destinations, emphasizing products and services that cater to her audience's specific needs.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness. Nermeen's content frequently features skincare and makeup, aligning perfectly with beauty brands. Her attendance at dermatology summits enhances her credibility in skincare science. Ideal for brands like Bioderma (already mentioned), L'Oréal, and Sephora. Campaign opportunities include product reviews, skincare routines, and makeup tutorials. High ROI is expected due to her engaged audience and genuine interest in beauty. Potential challenge: ensuring sponsored content aligns with her modest lifestyle. **FASHION (+++):** High collaboration readiness. Nermeen's content showcases modest and contemporary fashion, making her an ideal partner for fashion brands. Her hijab styling and elegant outfits appeal to a specific demographic. Suitable for brands like Uniqlo, H&M (Modest Collection), and local Egyptian designers. Campaign opportunities include outfit showcases, styling tips, and brand promotions. High ROI is anticipated due to her fashion-conscious audience. Potential challenge: maintaining authenticity while promoting diverse fashion styles. **TRAVEL (++):** Medium collaboration readiness. Nermeen's travel snapshots highlight luxury and beach destinations, presenting opportunities for travel brands. Her content features well-composed visuals, attracting an audience interested in travel experiences. Suitable for brands like Emirates, Four Seasons Hotels, and local Egyptian resorts. Campaign opportunities include travel vlogs, destination reviews, and promotional content. Medium ROI is expected due to less frequent travel-focused content. Potential challenge: ensuring travel content aligns with her modest lifestyle. **WELLNESS (++):** Medium collaboration readiness. Nermeen's interest in dermatology and healthcare sectors, combined with her focus on beauty, positions her well for wellness collaborations. Suitable for brands like Philips (beauty devices), and wellness retreats. Campaign opportunities include promoting healthy lifestyle choices, skincare routines, and wellness products. Medium ROI is expected due to the emerging focus on wellness in her content. Potential challenge: ensuring wellness content aligns with her existing beauty and fashion themes.

Brand Collaboration Strengths

  • High-quality visual content with professional photography.
  • Strong interest and engagement in the beauty and healthcare sectors.
  • Authentic portrayal of a modest yet fashionable lifestyle.
  • Potential for couple-oriented or family-friendly brand collaborations.

Collaboration Considerations

  • No explicit collaboration history or business contact information is provided.
  • Content is geographically centered on Egypt.

Estimated Collaboration Fees

Feed Post $1K~$2K
Story $332~$747
Reels $2K~$3K
Package $3K~$5K

Tags for Collaboration

  • Modest Fashion
  • Beauty & Skincare
  • Travel Experiences
  • Egyptian Lifestyle

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @nermeenmouawad is a macro-tier influencer with 221,393 followers, specializing in Beauty, Fashion, Travel, Healthcare content.
Performance: 1.35% engagement rate with 27.80% viral reach rate.
Pricing: Package collaborations $3K~$5K. Individual posts $1K~$2K.
Alternatives: 3 similar influencers available: @ayaa.blog ($71.7K~$148.2K), @nermeen_ahmed_official ($27K~$57K), @hidymohamed123 ($832~$1719).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Travel, Healthcare with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @nermeenmouawad through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@ayaa.blog
Ayaa.blog differentiates herself from Nermeen Mouawad through a stronger emphasis on beauty, skincare, and makeup content, positioning her as a go-to resource for beauty enthusiasts. While both influencers operate within the Egyptian market and share a focus on modest fashion, Ayaa.blog's content is more specialized, offering tutorials, product reviews, and skincare routines. This specialization could attract brands looking for a beauty-focused influencer with demonstrated expertise. Additionally, Ayaa.blog actively tags brands and businesses in her posts, indicating a proactive approach to collaborations and a willingness to engage in partnerships. While Nermeen's content includes travel and lifestyle elements, Ayaa.blog's focus on beauty provides a more defined niche for brand alignment.

Unique Strengths

  • Specializes in beauty, skincare, and makeup content.
  • Actively tags brands and businesses, indicating a proactive approach to collaborations.
  • Maintains a consistent elegant and modest aesthetic.
  • Demonstrates specialized knowledge in beauty content with clear visual demonstrations.
Estimated Collaboration Fee: $71.7K~$148.2K
@nermeen_ahmed_official
Nermeen Ahmed differentiates herself from Nermeen Mouawad through her explicit focus on elegant and modest fashion, coupled with a strong connection to both Egypt and the UAE. While both influencers operate in the fashion and lifestyle space, Nermeen Ahmed showcases a more pronounced emphasis on formal and occasion-based attire, often featuring elaborate dresses and stylish beachwear. Her affiliation with the Association of Social Media Influencers in the UAE and her openness to business inquiries suggest a more established and business-oriented approach to collaborations. In contrast to the target influencer's growing interest in dermatology, Nermeen Ahmed's content is more concentrated on fashion and travel, making her a potentially better fit for brands seeking to promote clothing lines, accessories, or travel experiences within the Middle Eastern market. Her content reflects a cheerful and confident persona, further enhancing her appeal for brands seeking a positive and engaging brand ambassador.

Unique Strengths

  • Consistently showcases elegant and modest fashion, appealing to a specific demographic.
  • Maintains high visual content standards with clear, well-lit photographs.
  • Demonstrates a cheerful and engaging persona, positively influencing brand perception.
  • Actively tags brands, indicating experience in product features and collaborations.
Estimated Collaboration Fee: $27K~$57K
@hidymohamed123
HidyMohamed123 differentiates herself from Nermeen Mouawad primarily through her micro-influencer status and her identity as a medical student. While both influencers focus on modest fashion and lifestyle content within the Egyptian context, Hidy's academic background provides a unique angle, allowing her to incorporate health and wellness tips into her content. This offers brands the opportunity to target an audience interested in both fashion and healthcare. Additionally, Hidy's smaller follower count may make her more accessible for collaborations and allow for a more personalized approach. Her willingness to collaborate, as indicated in her bio, further distinguishes her as a potentially more approachable partner for brands seeking to engage with the Egyptian market. Hidy's content also leans towards self-improvement and motivation, adding another layer of engagement for her audience.

Unique Strengths

  • Unique angle as a medical student, allowing for health and wellness integration.
  • More accessible for collaborations due to smaller follower count.
  • Clear willingness to collaborate, as stated in her bio.
  • Content focuses on self-improvement and motivation, adding engagement.
Estimated Collaboration Fee: $832~$1719

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