nerea.laandaa - Macro Influencer specializing in Luxury Fashion

AI-Based Influencer Analysis | Macro (294K) | Partnership Guide • Est. $10.6K-$12.4K • 3 Similar Influencers
📊 AI Analysis • As of October 21, 2025 • WhoTag.ai

@nerea.laandaa Influencer Analysis

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Followers 294,609
Engagement Rate 9.4%
Viral Reach Rate 192.66%
Location Spain
Influencer Tags
#LuxuryFashion #BeautyInfluencer #TravelGram #FashionStyle #AestheticLife

💡 Profile Overview

Nerea Landa is a luxury lifestyle and fashion influencer who curates a visually stunning 'virtual diary' showcasing her travels, fashion, and beauty experiences. Her content features high-quality visuals and collaborations with high-end brands, appealing to an audience interested in aspirational living. With a strong personal brand and engaging communication style, she is well-suited for brand collaborations seeking to connect with a sophisticated and globally-minded audience.

Personal Brand

Nerea Landa differentiates herself through a meticulously curated 'virtual diary' showcasing an aspirational lifestyle. Her high-quality photography and polished aesthetic, combined with her focus on luxury travel and high fashion, set her apart. While many influencers focus on relatability, Nerea leans into aspirational content, offering followers a glimpse into a world of luxury and style. This positions her uniquely compared to competitors who may prioritize everyday relatability over high-end aesthetics. Nerea's target audience is likely composed of individuals who aspire to a luxurious lifestyle and are interested in high fashion, beauty, and travel. Her content strategy effectively leverages visually appealing imagery and showcases her personal style, attracting followers who appreciate elegance and sophistication. The high engagement rate suggests that her content resonates strongly with her audience, indicating a successful alignment between her personal brand and audience interests. Nerea's authenticity stems from her genuine passion for fashion, beauty, and hair care, evident in her consistent content and brand collaborations. Actionable insight: Brands should leverage her established personal brand and discerning taste by providing her with creative freedom to integrate products authentically into her lifestyle content. Focus on long-term partnerships that allow her to showcase the brand's value over time, reinforcing her credibility and resonating with her audience.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Nerea's content heavily features high fashion and luxury brands, making her an ideal partner for brands like Gucci, Prada, and Chanel. She excels in showcasing outfit-of-the-day looks and styling tips. Campaigns could include sponsored posts featuring new collections, styling guides, and event appearances. High ROI is expected due to her engaged audience and aspirational style. Potential challenge: ensuring collaborations align with her personal brand and aesthetic. **BEAUTY (+++):** Strong collaboration readiness. Nerea has existing partnerships with Biotherm, Dior Beauty, and mentions of brands like Caudalie, indicating a strong interest in beauty and skincare. She could collaborate with brands like Sephora, NARS, and La Mer. Campaign opportunities include product reviews, makeup tutorials, and skincare routines. High ROI is anticipated due to her influence in the beauty space. Potential challenge: maintaining authenticity with diverse product endorsements. **LUXURY (+++):** High collaboration readiness. Nerea's lifestyle and content are centered around luxury travel, fashion, and beauty, making her a natural fit for luxury brands. She has demonstrated partnerships with luxury brands and frequently mentions high-end products. Ideal for collaborations with brands like Louis Vuitton, Hermes, and Four Seasons Hotels. Campaign opportunities include sponsored travel experiences, product placements, and event appearances. High ROI is expected due to her affluent audience and aspirational content. Potential challenge: ensuring collaborations maintain exclusivity and align with her brand image. **TRAVEL (++):** Medium collaboration readiness. Nerea's content showcases her travels to luxurious destinations, making her suitable for travel-related brands. She excels in showcasing island travel and city exploration. Potential partners include luxury hotels like The Ritz-Carlton, airlines like Emirates, and travel agencies specializing in high-end experiences. Campaign opportunities include sponsored trips, hotel reviews, and destination guides. Medium ROI is expected as travel content is not her primary focus. Potential challenge: integrating travel promotions seamlessly into her existing content.

Brand Collaboration Strengths

  • Demonstrates consistent high-quality visual content with a polished and aspirational aesthetic, suitable for premium brand alignment.
  • Exhibits strong engagement with luxury and high-end brands, evidenced by multiple collaborations and frequent mentions of designer products.
  • Showcases a global and diverse travel lifestyle, appealing to an international audience interested in aspirational experiences.
  • Maintains a clear and authentic personal brand, fostering trust and connection with her followers, which enhances brand message reception.

Collaboration Considerations

  • Content is heavily focused on personal experiences and aspirational lifestyle, which might limit flexibility for campaigns requiring highly specific product-centric narratives.
  • Primary language used in captions is Spanish, which could be a barrier for campaigns exclusively targeting English-speaking audiences without additional localization efforts.

Estimated Collaboration Fees

Feed Post $4K~$7K
Story $1K~$2K
Reels $4K~$9K
Package $7K~$14K

Tags for Collaboration

  • Luxury Lifestyle
  • Fashion Influencer
  • Beauty Enthusiast
  • Travel Blogger

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @nerea.laandaa is a macro-tier influencer with 294,609 followers, specializing in Luxury Fashion, Beauty, Hair Care, Travel content.
Performance: 9.4% engagement rate with 192.66% viral reach rate.
Pricing: Package collaborations $7K~$14K. Individual posts $4K~$7K.
Alternatives: 3 similar influencers available: @srta_natal ($3.596M~$7.431M), @alejandradominguezgila ($787~$1.63K), @lytaa__o ($1.28K~$2.65K).
Best For: Brands targeting young demographics interested in Luxury Fashion, Beauty, Hair Care, Travel with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @nerea.laandaa through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@srta_natal
María Natal differentiates herself from Nerea Landa through a slightly different focus and aesthetic. While both influencers operate in the fashion and lifestyle space, María places a stronger emphasis on accessible fashion, wellness activities like Pilates, and showcasing Spanish locations. Nerea leans more towards luxury travel and high-end fashion. María's content also highlights her expertise as a makeup artist, adding another dimension to her brand. Her engagement rate is lower, but she maintains a dedicated audience. María's style is chic and confident, but perhaps less polished than Nerea's, potentially appealing to a different segment of followers. She also appears to be married, which may influence her content and audience appeal compared to Nerea's single status.

Unique Strengths

  • Strong focus on accessible fashion and lifestyle content.
  • Expertise as a professional makeup artist.
  • Showcases diverse activities like Pilates and wine tasting, appealing to a broader audience.
  • Highlights Spanish locations and culture, offering a unique regional perspective.
Estimated Collaboration Fee: $3.596M~$7.431M
@alejandradominguezgila
Alejandra Dominguez Gila differentiates herself from Nerea Landa primarily through her follower count and engagement rate. Nerea boasts a significantly larger audience (294K vs. 30K) and a higher engagement rate (9.4% vs. 2.11%). Alejandra, however, offers a more focused approach to fashion and luxury, with a strong emphasis on European travel and event attendance. Her content showcases a blend of high-end brands and unique accessories, appealing to a slightly older demographic (30s vs. 20s). While Nerea's content is more broadly aspirational, Alejandra's is more curated and specific, potentially offering a more targeted reach for certain luxury brands. Alejandra's collaboration tier is 'Ready - Professional' compared to Nerea's 'Ready - Premium', suggesting a difference in pricing and experience.

Unique Strengths

  • Strong focus on fashion and luxury aesthetics.
  • Consistent engagement with high-end brands.
  • Attendance at exclusive social and fashion events.
  • Strong personal style and confident presentation.
Estimated Collaboration Fee: $787~$1.63K
@lytaa__o
Lytaa__o differentiates herself from Nerea Landa through a more accessible and relatable approach to fashion and lifestyle content. While Nerea focuses on luxury and high-end brands, Lytaa__o incorporates a mix of accessible brands like Zara alongside designer items, making her content more relatable to a broader audience. Her aesthetic is polished but less overtly aspirational, focusing on everyday style and experiences. Lytaa__o's content also features a stronger emphasis on cafe culture and local experiences, contrasting with Nerea's focus on international travel and high-fashion events. This positions Lytaa__o as a more approachable and down-to-earth influencer, potentially appealing to brands seeking to connect with consumers on a more personal level.

Unique Strengths

  • Strong visual content creation skills with clear, well-composed imagery
  • Focus on accessible fashion and lifestyle content
  • Active engagement in product showcasing through mentions and tags
  • Polished and aspirational aesthetic suitable for premium brands
Estimated Collaboration Fee: $1.28K~$2.65K

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