natsuki__deguchi__official - Fashion Icon from Tokyo

AI-Based Influencer Analysis | Mega (1.5M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers

@natsuki__deguchi__official Influencer Analysis

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Followers 1,522,334
Engagement Rate 10.22%
Viral Reach Rate 146.70%
Location Japan
Influencer Tags
#FashionStyle #BeautyTips #LuxuryLife #TravelJapan #MoviePromotion

💡 Profile Overview

Natsuki Deguchi is a rising Japanese actor and model known for her sophisticated style and professional work. She frequently collaborates with luxury brands and appears in major Japanese fashion magazines, showcasing her expertise in fashion and beauty trends. Her content, characterized by high-quality visuals and curated appearances, appeals to a broad audience interested in fashion, beauty, and Japanese entertainment. Managed by an agency, she presents a professional and reliable option for brand collaborations.

Personal Brand

Natsuki Deguchi distinguishes herself through the fusion of her acting career with her influencer presence. This dual identity provides a unique appeal, setting her apart from purely fashion or beauty-focused influencers. Her collaborations with high-profile brands like Chanel and Apuweiser Riche, coupled with her appearances in prestigious magazines, solidify her position as a credible and sought-after figure in both the entertainment and fashion industries. Her professional image and association with luxury brands create a perception of exclusivity and high quality. Her target audience likely comprises young, fashion-conscious individuals in Japan and potentially East Asia, who aspire to a sophisticated and trendy lifestyle. Her content strategy, centered around high-quality visuals and collaborations with reputable brands, resonates with this demographic. The strength of her content lies in its aspirational yet accessible nature, showcasing both luxury items and everyday fashion, making her relatable while maintaining an air of exclusivity. Natsuki Deguchi's authenticity stems from her genuine engagement with the brands she represents and her consistent portrayal of a stylish, professional lifestyle. Actionable insights for brand partnerships include leveraging her acting background for creative storytelling campaigns and focusing on collaborations that align with her personal interests, such as Japanese fashion and beauty. Brands should also consider utilizing her platform for exclusive product launches or behind-the-scenes content to further engage her loyal following.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Natsuki's frequent features in fashion magazines and partnerships with brands like Apuweiser Riche and Arpege Story demonstrate a strong alignment. She excels in both luxury and casual styles, making her suitable for brands like Uniqlo, Gucci, and local Japanese designers. Campaign opportunities include styling videos, lookbooks, and brand ambassadorships. Potential challenge: ensuring collaborations align with her sophisticated image. **BEAUTY (+++):** High collaboration readiness. Evidenced by her features in Voce Magazine, Elle Girl, and Madame Figaro Japon, Natsuki is well-positioned for beauty collaborations. She particularly shines in skincare and makeup editorials. Ideal for brands like Shiseido, SK-II, and Korean beauty brands. Campaigns could include skincare routines, makeup tutorials, and product reviews. Potential challenge: maintaining authenticity given her polished image. **LUXURY (++):** Medium collaboration readiness. While Natsuki has collaborated with Chanel, expanding into other luxury sectors presents an opportunity. Her sophisticated image aligns well with high-end brands in fashion, beauty, and lifestyle. Ideal for brands like Dior, Louis Vuitton, and luxury travel destinations. Campaign opportunities include exclusive events, product endorsements, and brand ambassadorships. Potential challenge: ensuring collaborations feel authentic and not overly commercial. **TRAVEL (++):** Medium collaboration readiness. Natsuki's travel photography suggests an interest in travel-related content. She could partner with luxury hotels, airlines, and travel agencies to promote destinations and experiences. Ideal for brands like ANA, Hyatt, and high-end travel companies. Campaign opportunities include destination reviews, travel vlogs, and sponsored trips. Potential challenge: integrating travel content seamlessly with her existing fashion and beauty focus.

Brand Collaboration Strengths

  • Strong visual appeal and versatile styling suitable for various fashion and beauty campaigns.
  • Professional approach to content creation with high-quality photography and consistent aesthetic.
  • Broad audience reach, evidenced by a large follower count and appearances in popular Japanese magazines.
  • Agency management ensures professional communication and execution of collaborations.

Collaboration Considerations

  • Content primarily focuses on professional work, potentially limiting opportunities for casual lifestyle brand integrations.
  • Geographic focus is predominantly Japan, potentially limiting appeal for global campaigns without specific Japanese market targeting.

Estimated Collaboration Fees

Feed Post $13K~$24K
Story $3K~$7K
Reels $16K~$34K
Package $25K~$52K

Tags for Collaboration

  • Japanese Fashion
  • Luxury Beauty
  • Magazine Features
  • Trendy Style

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @natsuki__deguchi__official is a mega-tier influencer with 1,522,334 followers, specializing in Fashion, Beauty, Acting content.
Performance: 10.22% engagement rate with 146.70% viral reach rate.
Pricing: Package collaborations $25K~$52K. Individual posts $13K~$24K.
Alternatives: 3 similar influencers available: @haruna_kawaguchi_official ($74.3K~$153.7K), @rika_izumi_ ($27K~$56K), @ai__hashimoto ($7.12K~$14.72K).
Best For: Brands targeting young demographics interested in Fashion, Beauty, Acting with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @natsuki__deguchi__official through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@haruna_kawaguchi_official
Haruna Kawaguchi, with a larger follower base than Natsuki Deguchi, offers a broader reach for potential brand collaborations. While both influencers operate in the fashion and beauty space, Kawaguchi's content includes glimpses into her personal life and her affection for her pet, adding an authentic touch that may resonate with a different segment of the audience. Her engagement rate, though lower than Deguchi's, still indicates a substantial level of interaction with her followers. Kawaguchi's collaborations with luxury brands like Fendi and beauty brands like &be, coupled with her appearances in magazines like BAILA and ELLE, position her as a premium influencer. This makes her suitable for brands seeking a blend of celebrity status and relatable lifestyle content. Her content is primarily in Japanese, but her collaborations with international brands suggest a global sensibility.

Unique Strengths

  • Larger follower base for broader reach
  • Authentic personal content, including pet ownership
  • Collaborations with premium luxury and beauty brands
  • Established public figure status as an actress and model
Estimated Collaboration Fee: $74.3K~$153.7K
@rika_izumi_
Rika Izumi, as an alternative to Natsuki Deguchi, presents a similar profile as a Japanese actress and model who has transitioned into a luxury lifestyle and beauty influencer. Both influencers share a focus on high-end fashion and beauty products, targeting a sophisticated audience. However, Rika Izumi distinguishes herself with a more mature and elegant aesthetic, appealing to a slightly older demographic. Her content includes collaborations with luxury brands like Cle de Peau Beaute and Prada, showcasing her expertise in beauty and fashion. While Natsuki Deguchi's content is more focused on her acting career and magazine features, Rika Izumi provides a more balanced mix of professional engagements and personal lifestyle content, including her pet dog and travel experiences. This blend offers brands a more relatable and authentic connection with her audience, potentially making her a valuable partner for campaigns seeking a blend of sophistication and approachability.

Unique Strengths

  • Strong focus on luxury and high-end brands, aligning well with premium products.
  • Balanced mix of professional and personal content, offering a more relatable persona.
  • Established collaborations with major luxury brands, demonstrating a proven track record.
  • Elegant and sophisticated aesthetic, appealing to a mature and discerning audience.
Estimated Collaboration Fee: $27K~$56K
@ai__hashimoto
Ai Hashimoto, while having a smaller follower count than Natsuki Deguchi, presents a compelling alternative with a strong focus on high fashion and artistic expression. Hashimoto's content showcases a versatile style, ranging from elegant Chanel to avant-garde Yohji Yamamoto, appealing to a sophisticated audience interested in high-end brands. Her background as an actress lends credibility and broad public recognition, similar to Deguchi. However, Hashimoto's content leans more towards professional photoshoots and artistic collaborations, potentially offering a more curated and less casual feel compared to Deguchi's blend of professional work and personal style. This difference could be advantageous for brands seeking a high-fashion, editorial aesthetic. While her engagement rate is lower, her association with luxury brands and her professional background make her a valuable partner for brands targeting a discerning audience.

Unique Strengths

  • Strong association with luxury brands like Chanel, Prada, and Yohji Yamamoto.
  • Versatile style and ability to adapt to different fashion aesthetics.
  • Professional background as an actress, lending credibility and public recognition.
  • Focus on high-quality, editorial-style content.
Estimated Collaboration Fee: $7.12K~$14.72K

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