narminsun - Fashion & Travel Creator in Baku (Azerbaijan)

AI-Based Influencer Analysis | Micro (66K) | Collaboration Guide • Est. $1.9K-$3.1K • 3 Similar Influencers

@narminsun Influencer Analysis

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Followers 65,973
Engagement Rate 5.71%
Viral Reach Rate 142.78%
Location AZ/Turkey
Influencer Tags
#UrbanLifestyle #FashionStyle #TravelAdventures #BakuLife #ChicStyle

💡 Profile Overview

Narminsun is a fashion and lifestyle content creator based in Baku, Azerbaijan, showcasing a sophisticated urban lifestyle through visually appealing fashion, dining, and travel content. Her polished aesthetic and engaging persona make her an ideal partner for brands seeking a stylish and relatable ambassador. She is open to collaborations, as indicated in her bio.

Personal Brand

Narminsun differentiates herself through a chic, urban lifestyle persona, emphasizing high-quality, aesthetically driven content. Her focus on fashion, dining, and travel, coupled with her confident and expressive presentation, sets her apart. Unlike competitors who may focus on broader lifestyle categories, she curates a specific image of sophisticated urban exploration, making her appealing to brands seeking a relatable yet aspirational ambassador. Her target audience likely consists of young, urban professionals and fashion enthusiasts who value aesthetic appeal and seek inspiration for their own lifestyles. Her content strategy leverages visually polished photography and personal styling, resonating with those who appreciate curated experiences. The strength lies in offering a glimpse into a fashionable and adventurous life, attracting followers who aspire to emulate her style and experiences. Narminsun's authenticity stems from her confident and expressive persona, which is reflected in her direct captions and consistent aesthetic. Brands seeking partnerships should leverage her sophisticated style and urban lifestyle focus. Actionable insights include collaborations with fashion brands, travel agencies, or dining establishments that align with her aesthetic and target audience. Emphasizing her role as a style inspiration and guide for urban exploration will maximize brand impact.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Her consistent personal style and visually polished content make her an ideal partner for fashion brands. She excels in showcasing contemporary and sophisticated styles, making her suitable for brands like Zara, Mango, and local Azerbaijani designers. Expect high ROI through styled outfit posts and brand-integrated content. Potential challenge: ensuring brand alignment with her existing aesthetic. **TRAVEL (++):** Medium collaboration readiness. Her travel photography and urban exploration content present opportunities for travel and hospitality brands. She could partner with boutique hotels, airlines, and travel agencies focusing on destinations like Baku and Turkey. Brands like Turkish Airlines or local hotels could benefit. Challenge: expanding content beyond her current geographical focus. **LIFESTYLE (++):** Medium collaboration readiness. Her content showcases a chic urban lifestyle, making her suitable for brands in home decor, cafe culture, and dining experiences. She could collaborate with brands like Starbucks, local cafes, or homeware stores. Potential challenge: integrating lifestyle products seamlessly into her existing content. **BEAUTY (++):** Medium collaboration readiness. While not her primary focus, her polished aesthetic and style suggest potential for beauty collaborations, particularly in makeup and haircare. Brands like Oriflame (already mentioned) or local Azerbaijani beauty brands could be a good fit. Challenge: shifting content focus to include more beauty-related content.

Brand Collaboration Strengths

  • High visual content standards with consistent lighting and composition.
  • Strong and consistent personal style suitable for fashion and lifestyle brands.
  • Confident and engaging persona capable of presenting products in an aspirational manner.
  • Versatility for travel and hospitality brand partnerships due to diverse locations featured.

Collaboration Considerations

  • Content captions are primarily in Azerbaijani, potentially limiting engagement with non-Azerbaijani speaking audiences.
  • Limited documented paid collaboration history, requiring a strategic approach for performance-based campaigns.

Estimated Collaboration Fees

Feed Post $1K~$1K
Story $198~$445
Reels $1K~$2K
Package $2K~$3K

Tags for Collaboration

  • Urban Lifestyle
  • Fashion Enthusiast
  • Travel Blogger
  • Aesthetic Content

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @narminsun is a micro-tier influencer with 65,973 followers, specializing in Fashion, Travel, Lifestyle, Food content.
Performance: 5.71% engagement rate with 142.78% viral reach rate.
Pricing: Package collaborations $2K~$3K. Individual posts $1K~$1K.
Alternatives: 3 similar influencers available: @ays_nasir ($134K~$277K), @gulnarhabib ($2.13K~$4.42K), @mirzazada.n ($1.34K~$2.78K).
Best For: Brands targeting young demographics interested in Fashion, Travel, Lifestyle, Food with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @narminsun through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@ays_nasir
Aysel Nasirova differentiates herself from Narminsun primarily through her larger follower base and focus on family-oriented content. While both influencers cover beauty and travel, Aysel integrates her family, particularly her daughter, into her content, appealing to a broader demographic interested in family lifestyle. Her content showcases a blend of glamorous travel destinations, sophisticated fashion, and heartwarming family moments, offering a glimpse into a luxurious yet relatable lifestyle. Aysel's engagement rate is lower, but her follower count provides a wider reach. She also demonstrates an interest in K-culture, potentially opening doors to collaborations with brands targeting the Asian market. Narminsun, on the other hand, focuses more on personal style and urban exploration, with content primarily in Azerbaijani, potentially limiting her reach to a specific audience.

Unique Strengths

  • Larger follower base for broader reach
  • Family-oriented content appealing to a wider demographic
  • Focus on beauty, travel, and family lifestyle
  • Interest in K-culture, opening doors to the Asian market
Estimated Collaboration Fee: $134K~$277K
@gulnarhabib
Gulnar Habib, with 97.3K followers and a 5.1% engagement rate, presents a similar profile to Narminsun, focusing on fashion, travel, and lifestyle content. Both influencers are based in Azerbaijan and create visually appealing content. However, Gulnar's content includes more explicit references to makeup and beauty, potentially appealing to a slightly different audience segment. While Narminsun's content is more focused on urban lifestyle and dining experiences, Gulnar showcases a broader range of travel destinations, including resort locations. Gulnar's collaboration history includes tagged brands, indicating experience with product placements, but lacks explicit 'Paid Partnership' disclosures. Her captions are primarily in Azerbaijani, similar to Narminsun, which may limit engagement with non-Azerbaijani speaking audiences. Gulnar's higher follower count may offer broader reach, but her slightly lower engagement rate compared to Narminsun could impact campaign performance.

Unique Strengths

  • Broader range of travel destinations, including resort locations.
  • Explicitly open to collaborations with direct contact information.
  • Demonstrates high-quality visual content with a consistent aesthetic.
  • Clear interest and expertise in fashion, beauty, and travel.
Estimated Collaboration Fee: $2.13K~$4.42K
@mirzazada.n
Nilufar Mirzazada differentiates herself from Narminsun through her content's bilingual nature, incorporating both English and Azerbaijani, potentially broadening her appeal. While both influencers focus on fashion and lifestyle, Nilufar's content includes makeup and beauty, offering a more diverse range of topics. Nilufar's travel content spans beyond Azerbaijan and Turkey, featuring locations like Vancouver and Kazakhstan, suggesting a more global perspective. She also explicitly states her openness to collaborations in her bio, which may make her more approachable for brands. However, her engagement rate is lower than Narminsun's, which could be a consideration for brands prioritizing high audience interaction. Nilufar's content also showcases a mix of affordable and mid-range luxury brands, potentially appealing to a broader audience.

Unique Strengths

  • Openness to collaboration explicitly stated in bio.
  • Bilingual content (English and Azerbaijani) broadens appeal.
  • Content includes makeup and beauty, offering a more diverse range of topics.
  • Travel content features global locations beyond Azerbaijan and Turkey.
Estimated Collaboration Fee: $1.34K~$2.78K

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