muhamadirwandi_096 - Sport Enthusiast in Jakarta

AI-Based Influencer Analysis | Micro (76K) | Collaboration Guide • Est. $1.2K-$2.2K • 3 Similar Influencers
📊 AI Analysis • As of November 05, 2025 • WhoTag.ai

@muhamadirwandi_096 Influencer Analysis

Powered by WhoTag.ai's influencer intelligence

Followers 76,215
Engagement Rate 1.84%
Viral Reach Rate 7.32%
Location Indonesia
Influencer Tags
#SportEnthusiast #FitnessJourney #TravelGram #JakartaLife #MensFashion

💡 Profile Overview

Muhamad Irwandi is a Jakarta-based sport and lifestyle influencer focusing on fitness, travel, and men's fashion. He showcases an active and adventurous lifestyle through high-quality visuals, appealing to health-conscious and urban audiences. With a clear intent for brand collaborations, he presents a professional and engaging persona suitable for aspirational brand messaging.

Personal Brand

Muhamad Irwandi differentiates himself through a blend of fitness enthusiasm, urban exploration, and a touch of K-Pop influence, creating a unique lifestyle brand. His focus on running events, combined with travel to both scenic and urban locations, sets him apart from purely fitness-focused or travel-centric influencers. The well-groomed aesthetic and stylish casual wear further enhance his appeal, projecting an aspirational yet relatable image. This combination allows him to tap into multiple niche interests. His target audience likely comprises young, urban professionals and students in Indonesia interested in fitness, travel, and fashion. His content strategy effectively leverages high-quality visuals and positive messaging to engage this demographic. The emphasis on active participation in sports and exploration of trendy locations resonates with those seeking an active and stylish lifestyle. His interest in K-Pop also broadens his appeal to a younger, digitally savvy audience. Muhamad Irwandi projects an image of confidence and energy, which enhances his perceived authenticity. Brands seeking partnerships should leverage his 'Sport Enthusiast' persona and active lifestyle. Actionable insights include collaborations with activewear brands, travel agencies promoting Indonesian destinations, or even partnerships with health and wellness companies. Highlighting his K-Pop interest could also open doors to collaborations with relevant brands targeting that demographic.

Collaboration Opportunities

**SPORTS (+++):** High collaboration readiness given Muhamad's clear focus on fitness and running. He is ideal for athletic apparel, sports equipment, and energy supplements. Brands like Adidas, Nike, and Under Armour would find strong alignment. Campaign opportunities include sponsored runs, product reviews, and fitness challenges. ROI is expected to be high due to his engaged audience and active lifestyle. Potential challenge: ensuring authenticity beyond generic product placements. **FASHION (++):** Medium collaboration readiness, with potential in casual and activewear segments. His style leans towards comfortable and stylish everyday wear, making him suitable for brands like Uniqlo, H&M, and local Indonesian fashion brands. Campaign opportunities include style guides, outfit showcases, and brand ambassador roles. ROI is moderate, requiring creative integration to stand out. Potential challenge: differentiating from other fashion influencers. **TRAVEL (++):** Medium collaboration readiness, demonstrated through his travel content featuring scenic locations and urban exploration. He is well-suited for collaborations with hotels, airlines, and travel gear brands. Potential partners include Agoda, Garuda Indonesia, and travel backpack brands. Campaign opportunities include travel vlogs, destination reviews, and packing guides. ROI is moderate, dependent on the appeal of the destinations and travel experiences. Potential challenge: ensuring content aligns with current travel trends and restrictions. **WELLNESS (++):** Medium collaboration readiness, stemming from his fitness focus and healthy lifestyle. He could partner with brands in the health food, fitness app, and wellness product sectors. Ideal brands include MyFitnessPal, local Indonesian health food brands, and fitness trackers like Fitbit. Campaign opportunities include workout routines, healthy recipe features, and product reviews. ROI is moderate, requiring a focus on genuine lifestyle integration. Potential challenge: avoiding overly promotional content that could alienate his audience.

Brand Collaboration Strengths

  • Clear intent for brand collaborations with contact information provided.
  • High-quality visual content with professional photography and consistent aesthetic.
  • Focus on fitness and active lifestyle, appealing to health-conscious audiences.
  • Engaging and confident persona, suitable for aspirational brand messaging.

Collaboration Considerations

  • No explicit paid partnership history is visible, requiring initial trust-building.
  • Content is geographically centered around Indonesia and Singapore, requiring specific targeting for global campaigns.

Estimated Collaboration Fees

Feed Post $503~$943
Story $126~$283
Reels $1K~$1K
Package $1K~$2K

Tags for Collaboration

  • Sport Enthusiast
  • Lifestyle Influencer
  • Fitness Advocate
  • Men's Fashion

Want to discover more influencer profiles?
Explore WhoTag.ai

Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Needs Improvement
Profile: @muhamadirwandi_096 is a micro-tier influencer with 76,215 followers, specializing in Fitness, Travel, Lifestyle, Men's Fashion content.
Performance: 1.84% engagement rate with 7.32% viral reach rate.
Pricing: Package collaborations $1K~$2K. Individual posts $503~$943.
Alternatives: 3 similar influencers available: @farrelhakeem_ ($720~$1489), @full0f__ ($1.17K~$2.42K), @rudiifeb ($289~$598).
Best For: Brands targeting young demographics interested in Fitness, Travel, Lifestyle, Men's Fashion with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @muhamadirwandi_096 through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@farrelhakeem_
Farrel Hakeem differentiates himself from Muhamad Irwandi through a stronger emphasis on fashion and urban lifestyle content, targeting a slightly younger demographic. While both influencers are based in Indonesia and create content around fitness and travel, Farrel showcases a more pronounced focus on contemporary fashion trends and personal styling. He also features his relationship more prominently, adding a personal touch to his content. Unlike Muhamad, Farrel has explicit mentions of past collaborations with brands like Coca-Cola and Kapal Api, demonstrating a proven track record in brand partnerships. However, his engagement rate is lower than Muhamad's, which could be a consideration for brands. Overall, Farrel offers a blend of fashion, fitness, and lifestyle content with a demonstrated history of brand collaborations, appealing to a young, urban audience.

Unique Strengths

  • Proven history of brand collaborations with notable brands like Coca-Cola and Kapal Api.
  • Strong focus on contemporary fashion and personal styling, appealing to a younger demographic.
  • Content features his relationship, adding a personal and relatable element.
  • Active on TikTok, expanding reach beyond Instagram.
Estimated Collaboration Fee: $720~$1489
@full0f__
Full0f__ is a fitness and travel influencer who presents a highly curated image centered around fitness, travel, and a healthy lifestyle. His content strategy revolves around personal experiences, including intense workouts, scenic runs, and exotic travels. He has a clear willingness to collaborate, having engaged in multiple sponsored posts with brands like The North Face and Penhaligon's. While Muhamad Irwandi focuses on a broader lifestyle approach, Full0f__ hones in on fitness and travel, potentially appealing to a more niche audience. Full0f__'s engagement rate is lower, but his established collaboration history could provide a smoother partnership experience. He is based in Korea and Indonesia, which may be a better fit for brands targeting those specific regions.

Unique Strengths

  • Strong focus on fitness and travel content.
  • Established history of brand collaborations.
  • High-quality visual content with a consistent aesthetic.
  • Active engagement in running and gym activities.
Estimated Collaboration Fee: $1.17K~$2.42K
@rudiifeb
Rudiifeb differentiates from Muhamad Irwandi by focusing more specifically on menswear and grooming, while Muhamad Irwandi has a broader sport and lifestyle focus. Rudiifeb's content showcases a clean, modern aesthetic with an emphasis on current trends, making him ideal for brands targeting a fashion-conscious male audience. He actively engages with local Indonesian brands, indicating a collaborative spirit. While Muhamad Irwandi's content is centered around fitness and travel, Rudiifeb's content is more about urban style and self-care. Rudiifeb's smaller follower count is offset by a higher engagement rate, suggesting a more active and responsive audience. Both influencers are based in Indonesia, but Rudiifeb's focus on menswear provides a narrower, potentially more valuable niche for specific brands.

Unique Strengths

  • Strong focus on menswear and grooming, offering niche targeting.
  • High-quality visual content with a consistent aesthetic.
  • Active engagement with local Indonesian brands.
  • Higher engagement rate compared to the target influencer.
Estimated Collaboration Fee: $289~$598

Looking for more alternatives?

Find similar creators with detailed analytics.

Visit WhoTag.ai