mryum.beauty_ - Macro Beauty & Fashion Influencer in Algeria

AI-Based Influencer Analysis | Macro (179K) | Partnership Guide • Est. $6.6K-$11.2K • 3 Similar Influencers

@mryum.beauty_ Influencer Analysis

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Followers 179,418
Engagement Rate 1.93%
Viral Reach Rate 27.41%
Location DZ
Influencer Tags
#Beauty #MakeupArtist #Algeria #Fashion #Culture

💡 Profile Overview

Meriem Habbachi is an Algerian makeup artist and hairstylist who creates beauty and fashion content with a strong emphasis on Algerian culture. Her profile features professional-quality images showcasing her makeup artistry, traditional Algerian dresses, and local lifestyle. She is open to collaborations and has a dedicated following interested in beauty, fashion, and cultural content, making her a potential partner for brands targeting the Algerian market.

Personal Brand

Meriem Habbachi distinguishes herself as an Algerian beauty and fashion creator by seamlessly integrating modern aesthetics with her rich cultural heritage. Unlike many beauty influencers focused solely on global trends, she offers a unique perspective rooted in Algerian traditions. Her expertise in makeup artistry and hairstyling, coupled with her presentation of traditional Algerian fashion, sets her apart, making her a compelling figure for audiences seeking both contemporary beauty and cultural authenticity. Meriem's content strategy effectively targets an audience interested in beauty, fashion, and Algerian culture. Her high-quality static images showcase her makeup skills and diverse fashion sense, appealing to viewers seeking inspiration and education. By using Arabic and French, she connects with a broad audience while maintaining a strong cultural identity. The aspirational yet accessible nature of her content fosters a loyal following that appreciates her artistic skills and cultural pride. Meriem's authenticity stems from her consistent representation of her cultural identity and professional expertise. Brands seeking partnerships should leverage her cultural connection and professional skills. Actionable insights include collaborations that highlight traditional Algerian beauty practices, makeup tutorials using culturally relevant products, or campaigns showcasing modern interpretations of traditional fashion. Brands should prioritize partnerships that align with her values and allow her to authentically represent her heritage.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness. Meriem's expertise in makeup artistry and hairstyling, demonstrated through her masterclasses and high-quality visuals, makes her an ideal partner for beauty brands. She particularly excels in makeup tutorials and product demonstrations. Potential brand partners include Maybelline, Too Faced (brands she's mentioned), and Inglot. Campaigns could focus on product reviews, makeup tutorials, and beauty education, promising high ROI. A potential challenge is ensuring that brand collaborations align with her authentic Algerian aesthetic. **FASHION (++):** Medium collaboration readiness. Meriem showcases a strong connection to traditional Algerian fashion and hijab styles, making her suitable for brands seeking cultural relevance. She could collaborate with brands like Neydress and Hakim Abouguessas Creations (brands she's mentioned). Campaigns could feature styling tips, traditional dress showcases, and modern interpretations of cultural fashion. ROI would be moderate, with a focus on niche market penetration. A challenge is broadening her appeal beyond traditional fashion. **LIFESTYLE (+):** Low collaboration readiness. While Meriem's content primarily focuses on beauty and fashion, her occasional posts about city exploration and local tourism suggest potential for lifestyle collaborations. Brands in the local tourism sector could partner with her to promote cultural experiences. ROI would be lower, requiring creative campaign integration. A challenge is the limited lifestyle content and the need to organically incorporate lifestyle brands into her existing aesthetic.

Brand Collaboration Strengths

  • Strong expertise in makeup artistry and hairstyling, demonstrated through detailed content and workshops.
  • Authentic representation of Algerian culture and traditional fashion, appealing to a specific niche audience.
  • High visual content standards with professional photography and consistent aesthetic quality.
  • Engaged follower base interested in beauty, fashion, and personal development.

Collaboration Considerations

  • Content is heavily focused on Algerian culture and local events, which may limit relevance for broader international campaigns.
  • Primary language used in captions is Arabic, which might require localization efforts for non-Arabic speaking target markets.

Estimated Collaboration Fees

Feed Post $2K~$4K
Story $1K~$1K
Reels $3K~$6K
Package $5K~$10K

Tags for Collaboration

  • Algerian Beauty
  • Makeup Artistry
  • Traditional Fashion
  • Cultural Influencer

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Needs Improvement
Profile: @mryum.beauty_ is a macro-tier influencer with 179,418 followers, specializing in Beauty, Fashion, Lifestyle, Culture content.
Performance: 1.93% engagement rate with 27.41% viral reach rate.
Pricing: Package collaborations $5K~$10K. Individual posts $2K~$4K.
Alternatives: 3 similar influencers available: @byaniiissa ($35K~$73K), @nesrines.corner ($124K~$256K), @gold__marvel ($43K~$90K).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Lifestyle, Culture with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @mryum.beauty_ through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@byaniiissa
Ariouat Anissa, with a significantly larger following than Mryum.beauty_, presents a broader reach within the Algerian market. While both influencers focus on fashion and beauty, Ariouat Anissa's content encompasses a wider range of lifestyle elements, including travel, cultural experiences, and personal milestones, potentially attracting a more diverse audience. Her collaboration with brands like Sarah Tasddira Location and mentions of Dior suggest a higher level of brand engagement and luxury appeal. However, her content is heavily focused on the Algerian culture and Arabic language, which may limit its appeal to international campaigns. Her engagement rate is slightly lower than Mryum.beauty_, but her larger follower base could compensate for this difference. Overall, Ariouat Anissa offers a larger audience with diverse content, while Mryum.beauty_ provides a more focused approach on beauty and traditional Algerian fashion.

Unique Strengths

  • Larger follower base providing broader reach within Algeria.
  • Diverse lifestyle content appealing to a wider audience.
  • Demonstrated experience with brand collaborations.
  • Strong cultural relevance and engagement within the Algerian market.
Estimated Collaboration Fee: $35K~$73K
@nesrines.corner
Nesrine Bouarbi, with a larger following than Mryum, presents a broader appeal through her focus on modest fashion, beauty, and travel. While Mryum emphasizes Algerian culture and makeup artistry, Nesrine incorporates a wider range of lifestyle content, including pet care and e-commerce promotions. Nesrine's content, though also rooted in Algerian identity, has a more global feel, potentially attracting a more diverse audience. Her engagement rate is similar to Mryum's, but her higher follower count could translate to greater overall reach. Nesrine's willingness to collaborate is evident through her tagged brands and business contact, making her a readily available option for partnerships. However, her content's language (Arabic and French) might require localization for broader campaigns, similar to Mryum.

Unique Strengths

  • Larger follower base for potentially wider reach
  • Broader content themes including fashion, beauty, travel, and lifestyle
  • Clear business contact indicating readiness for collaborations
  • Experience promoting various brands, including e-commerce platforms
Estimated Collaboration Fee: $124K~$256K
@gold__marvel
Teghri Nada Yasmine, also known as gold__marvel, differentiates herself from mryum.beauty_ through her dual professional identity as a beauty content creator and a healthcare professional (midwife). While both influencers operate in the beauty and fashion space with a focus on modest fashion and Algerian culture, Teghri Nada Yasmine brings a unique perspective by integrating her healthcare background into her content. She also owns a beauty center, further solidifying her expertise in the beauty industry. Her content spans a broader range of topics, including travel, healthcare insights, and pet content, appealing to a multifaceted audience. While mryum.beauty_ focuses primarily on makeup artistry and traditional Algerian fashion, gold__marvel offers a more diverse lifestyle approach, blending beauty with health and personal interests.

Unique Strengths

  • Strong expertise in beauty and makeup, evidenced by professional makeup looks and beauty center ownership.
  • Diverse content spanning beauty, fashion, travel, healthcare, and pets, appealing to a broad audience.
  • Clear and professional communication regarding collaborations, with an email provided in her bio.
  • Authentic representation of modest fashion, relevant for brands targeting this specific demographic.
Estimated Collaboration Fee: $43K~$90K

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