misyarhmd - Fashion & Beauty Influencer from Malaysia

AI-Based Influencer Analysis | Macro (101K) | Partnership Guide • Est. $11.6K-$13.6K • 3 Similar Influencers
📊 AI Analysis • As of October 28, 2025 • WhoTag.ai

@misyarhmd Influencer Analysis

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Followers 101,360
Engagement Rate 0.06%
Viral Reach Rate 9.26%
Location Malaysia
Influencer Tags
#FashionInfluencer #BeautyBlogger #LifestyleCreator #TravelGram #MomLife

💡 Profile Overview

Sophina Misya Rahmad is a stylish digital creator focused on beauty, fashion, and a curated lifestyle. Her content features high-quality self-portraits and full-body shots, showcasing her outfits, makeup looks, and experiences in cafes, resorts, and urban settings. She demonstrates a keen eye for aesthetics, with visually appealing compositions and consistent lighting. She cultivates a personal brand emphasizing elegance and modern living, making her an ideal partner for brands targeting sophisticated lifestyle and beauty consumers.

Personal Brand

Sophina Misya Rahmad differentiates herself through a curated blend of beauty, fashion, and lifestyle content, presented with a high degree of visual polish. Her strength lies in creating aspirational yet accessible content, showcasing her personal style and experiences. Unlike some competitors who focus solely on product reviews or specific niches, she integrates brand mentions seamlessly into her lifestyle, making her endorsements feel organic and authentic. This approach, combined with her consistent aesthetic, sets her apart in a crowded influencer market. Sophina's target audience is likely young, urban women interested in fashion, beauty, and a stylish lifestyle. Her content strategy effectively leverages visually appealing imagery and relatable personal moments to engage this demographic. The focus on cafe culture, trendy outfits, and beauty routines resonates with those seeking inspiration for their own lives. Her positive and aspirational tone fosters a sense of connection and trust, making her recommendations more influential. The inclusion of family-oriented content also broadens her appeal. Sophina's authenticity stems from her consistent aesthetic, positive demeanor, and integration of personal experiences into her content. Brands seeking partnerships should leverage her established credibility and visual appeal. Actionable insights include co-creating content that showcases her personal style while highlighting the brand's products, sponsoring her travel or lifestyle experiences to generate authentic content, and developing exclusive promotions for her engaged follower base. Prioritizing long-term collaborations will further solidify her brand loyalty and enhance the impact of partnerships.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness. Sophina's content frequently features makeup application and product mentions, indicating a strong interest and expertise in beauty. She excels in showcasing makeup, skincare, and lashes, as evidenced by her brand mentions of Lashbox HQ and Kens Apothecary. Ideal brand partners include Sephora, Laneige, and Charlotte Tilbury. Campaign opportunities include makeup tutorials, skincare routines, and product reviews, promising high ROI. A potential challenge is ensuring authenticity and transparency in sponsored content to maintain audience trust. **FASHION (+++):** High collaboration readiness. Sophina consistently showcases stylish outfits and trendy looks, making her an ideal partner for fashion brands. She excels in urban fashion and casual chic styles. Potential brand partners include Zara, H&M, and local boutique brands. Campaign opportunities include outfit showcases, styling tips, and trend spotlights, offering strong ROI. A potential challenge is ensuring brand alignment with her personal style and aesthetic. **LIFESTYLE (++):** Medium collaboration readiness. Sophina's curated lifestyle content, featuring cafes, resorts, and city exploration, presents opportunities for lifestyle brands. She could collaborate with brands in home decor, stationery, or everyday lifestyle products. Ideal partners include Muji, Typo, and local lifestyle stores. Campaign opportunities include showcasing products in her daily life, home tours, and curated gift guides. A potential challenge is integrating lifestyle products seamlessly into her existing content. **TRAVEL (++):** Medium collaboration readiness. Sophina's content includes travel experiences, particularly resort stays and city explorations, indicating potential for travel-related collaborations. She could partner with hotels, airlines, or travel agencies. Ideal partners include Agoda, local boutique hotels, and travel gear brands. Campaign opportunities include showcasing travel destinations, hotel reviews, and travel tips. A potential challenge is the limited explicit location tagging in her posts, requiring more specific targeting for geographically-bound campaigns.

Brand Collaboration Strengths

  • Consistently produces high-quality visual content with a polished aesthetic, suitable for aspirational brand campaigns.
  • Demonstrates a clear interest in fashion, beauty, and luxury items, aligning well with brands in these sectors.
  • Engages in diverse lifestyle activities including travel, fitness, and dining, offering varied content integration opportunities.
  • Maintains a professional profile with a dedicated business contact, indicating readiness for collaborations.

Collaboration Considerations

  • Engagement rate appears to be below average, suggesting a need for brands to consider reach and impression metrics over direct interaction.
  • Content primarily focuses on personal experiences and aesthetics, with less emphasis on detailed product reviews or educational content.

Estimated Collaboration Fees

Feed Post $1K~$2K
Story $304~$684
Reels $1K~$3K
Package $2K~$5K

Tags for Collaboration

  • Stylish Digital Creator
  • Beauty Enthusiast
  • Fashion Forward
  • Lifestyle Influencer

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @misyarhmd is a macro-tier influencer with 101,360 followers, specializing in Beauty, Fashion, Lifestyle, Travel, Parenting content.
Performance: 0.06% engagement rate with 9.26% viral reach rate.
Pricing: Package collaborations $2K~$5K. Individual posts $1K~$2K.
Alternatives: 3 similar influencers available: @calistaangelina ($1.80K~$3.73K), @lytaa__o ($1.28K~$2.65K), @oria9323 ($8.74K~$18.06K).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Lifestyle, Travel, Parenting with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @misyarhmd through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@calistaangelina
Calista Angelina differentiates herself from Sophina Misya Rahmad through a stronger emphasis on K-culture, incorporating Korean fashion and beauty trends into her content. While both influencers cover beauty, fashion, and lifestyle, Calista's content is more geographically tied to Indonesia and South Korea, potentially narrowing her global reach but appealing to a specific audience interested in these regions. Calista's engagement rate is also below average, similar to Sophina, but her content showcases a versatile personal style that can adapt to various brand aesthetics. Unlike Sophina, Calista does not explicitly feature her child in her content, focusing more on her personal style and travel experiences. Calista's content also includes more product reviews and shopping hauls, providing more direct value to her audience in terms of purchasing decisions. She also has a higher post count, indicating a more frequent content output.

Unique Strengths

  • Strong visual aesthetic with high-quality photography and well-curated content.
  • Active engagement with fashion and beauty trends, including K-culture.
  • Professional approach to brand mentions and collaborations.
  • Versatile personal style adaptable to various brand aesthetics
Estimated Collaboration Fee: $1.80K~$3.73K
@lytaa__o
Lytaa__o differentiates herself from Sophina Misya Rahmad through a more minimalist and sophisticated aesthetic, focusing primarily on fashion and lifestyle content. While both influencers operate in the fashion and lifestyle space, Lytaa__o's content leans towards high-end brands and curated urban settings, creating a polished and aspirational image. She emphasizes visual storytelling with less reliance on lengthy captions, appealing to an audience that appreciates clean aesthetics and effortless chic. In contrast to Sophina's content, which includes family and travel elements, Lytaa__o maintains a consistent focus on personal style and fashion trends. This makes her a suitable partner for brands seeking a refined image and targeted engagement within the fashion and accessories niche. Her engagement rate is significantly higher than Sophina's, suggesting a more interactive relationship with her followers, despite having a smaller follower count.

Unique Strengths

  • Higher engagement rate, indicating a more interactive audience.
  • Strong focus on fashion and accessories, ideal for targeted brand collaborations.
  • Polished and sophisticated aesthetic, appealing to a premium audience.
  • Consistent visual storytelling with high-quality imagery.
Estimated Collaboration Fee: $1.28K~$2.65K
@oria9323
Oria9323, with a smaller follower count, presents a more accessible and relatable persona compared to Misyarhmd's polished and aspirational brand. Oria9323's content focuses on personal style, beauty, and everyday moments, often featuring selfies and casual fashion choices. While Misyarhmd showcases a curated lifestyle with luxury elements, Oria9323's content feels more authentic and less staged. Oria9323's engagement rate is significantly higher, suggesting a more active and responsive audience. The inclusion of her child in some posts adds a family-oriented dimension, potentially appealing to a different segment of followers. However, Oria9323 lacks a clear niche and explicit brand collaboration history, making her potentially less prepared for structured partnerships compared to Misyarhmd's professional approach.

Unique Strengths

  • Higher engagement rate indicates a more active audience.
  • Relatable and authentic persona resonates with everyday lifestyle.
  • Inclusion of family life broadens appeal to parenting brands.
  • Visual storytelling through consistent selfies and personal snapshots.
Estimated Collaboration Fee: $8.74K~$18.06K

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