misspeytonsmith - Skincare Expert in Sydney

AI-Based Influencer Analysis | Macro (286K) | Partnership Guide • Est. $8.4K-$15.3K • 3 Similar Influencers
📊 AI Analysis • As of October 31, 2025 • WhoTag.ai

@misspeytonsmith Influencer Analysis

Powered by WhoTag.ai's influencer intelligence

Followers 286,050
Engagement Rate 0.09%
Viral Reach Rate 11.58%
Location Australia
Influencer Tags
#SkincareRoutine #BeautyTips #HealthySkin #SPFProtection #SydneyBeauty

💡 Profile Overview

Peyton Smith is a Sydney-based skincare expert and beauty educator specializing in content for combination, oily, acne-prone, and sensitive skin. She provides detailed reviews and educational insights on skincare ingredients and products, fostering a loyal community through her informative and engaging content. Peyton is ready for professional brand collaborations, demonstrating a strong understanding of the beauty industry and a commitment to evidence-based skincare.

Personal Brand

Peyton Smith distinguishes herself as a skincare educator by translating complex dermatological concepts into easily digestible information. Unlike many beauty influencers who focus solely on product reviews or makeup tutorials, Peyton prioritizes science-backed explanations and ingredient analysis. Her close-up visuals of skin and products, coupled with her personal experience managing skin conditions, create a unique blend of expertise and relatability that resonates with her audience. This approach sets her apart from competitors by establishing her as a trustworthy and authoritative source of skincare knowledge. Peyton's target audience is likely composed of millennials and Gen Z individuals who are actively seeking solutions for their skincare concerns, particularly acne, sensitivity, and anti-aging. Her content strategy effectively leverages educational Q&A sessions and product recommendations to foster a loyal following. The strength of her content lies in its ability to demystify the often-overwhelming world of skincare, empowering her audience to make informed decisions about their routines. Her health-conscious lifestyle and interest in fitness and healthy eating further enhance her appeal to a demographic that values holistic well-being. Peyton's authenticity stems from her open discussion of her own skin struggles and her commitment to providing honest, unbiased advice. This transparency builds trust with her audience and makes her a valuable partner for brands seeking to connect with consumers in a genuine way. Actionable insights for brand partnerships include collaborations that highlight the science behind skincare ingredients, educational campaigns that address specific skin concerns, and opportunities for Peyton to share her personal experiences with relevant products. Brands should leverage her expertise to create informative and engaging content that resonates with her loyal following.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness due to Peyton's established expertise in skincare education and beauty product reviews. She excels in areas like acne solutions, sensitive skin care, and anti-aging, making her ideal for brands like Paula's Choice, La Roche-Posay, and The Ordinary. Campaign opportunities include ingredient-focused tutorials, product demonstrations, and before-and-after showcases. High ROI is expected due to her engaged audience and authoritative voice. Potential challenge lies in maintaining broad appeal beyond her core skincare niche. **WELLNESS (++):** Medium collaboration readiness, presenting an opportunity to expand into the broader wellness space. Given her health-conscious lifestyle and focus on skin health, she could partner with brands focused on sun care, supplements, or healthy eating habits. Potential partners include sunscreen brands like EltaMD, supplement companies like HUM Nutrition, or healthy snack brands. Campaign opportunities could include integrating wellness products into her skincare routines or promoting the connection between internal health and skin appearance. **LIFESTYLE (+):** Low collaboration readiness, but potential exists for integration of lifestyle elements that complement her beauty focus. This could include partnerships with brands focused on home organization for beauty products, or tech gadgets that enhance skincare routines (e.g., skincare fridges, LED masks). Brands like Dyson (for hair care technology) or dedicated skincare storage solutions could be a fit. Campaign opportunities would need to be carefully integrated to maintain relevance to her core audience, focusing on how these products enhance her beauty and skincare expertise.

Brand Collaboration Strengths

  • Deep knowledge of skincare ingredients and conditions.
  • High-quality visual content suitable for product showcases.
  • Active engagement with her audience through Q&A and giveaways.
  • Established relationships with beauty brands and PR agencies.

Collaboration Considerations

  • Content is highly specialized in skincare, which may limit appeal for brands outside this niche.
  • Engagement metrics appear to be lower, which could affect the immediate reach of collaborative content.

Estimated Collaboration Fees

Feed Post $4K~$7K
Story $1K~$2K
Reels $5K~$10K
Package $7K~$15K

Tags for Collaboration

  • Skincare
  • Beauty
  • Acne Solutions
  • Sensitive Skin Care

Want to discover more influencer profiles?
Explore WhoTag.ai

Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @misspeytonsmith is a macro-tier influencer with 286,050 followers, specializing in Beauty, Skincare, Health & Wellness content.
Performance: 0.09% engagement rate with 11.58% viral reach rate.
Pricing: Package collaborations $7K~$15K. Individual posts $4K~$7K.
Alternatives: 3 similar influencers available: @___minkkong ($371~$768), @4lovingyourownskin ($339~$701), @ziunana_ ($261~$539).
Best For: Brands targeting young demographics interested in Beauty, Skincare, Health & Wellness with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @misspeytonsmith through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@___minkkong
___minkkong differentiates from misspeytonsmith primarily through her focus on K-beauty and Korean skincare and makeup products. While misspeytonsmith covers a broader range of skincare and beauty topics with an Australian focus, ___minkkong specializes in detailed reviews of K-beauty items, appealing to a niche audience interested in Korean beauty trends. Her content style is clean and professional, emphasizing product close-ups and ingredient explanations. Unlike misspeytonsmith, who incorporates lifestyle elements and attends industry events, ___minkkong's content is heavily product-focused, with less emphasis on personal lifestyle integration. This specialization allows her to build strong authority within the K-beauty segment, making her a valuable partner for brands targeting this specific audience.

Unique Strengths

  • Specializes in K-beauty, catering to a dedicated niche audience.
  • Delivers high-quality, detailed product reviews with clear visual demonstrations.
  • Maintains a professional approach to collaborations with consistent content style.
  • Effectively communicates product benefits and usage, making complex information accessible.
Estimated Collaboration Fee: $371~$768
@4lovingyourownskin
4lovingyourownskin differentiates from misspeytonsmith primarily through their focus on simplifying beauty routines, particularly within the realms of K-beauty and J-beauty. While misspeytonsmith specializes in detailed skincare reviews and ingredient analysis for specific skin types, 4lovingyourownskin offers a broader approach, encompassing both skincare and hair care with an emphasis on accessibility and ease of integration into daily life. 4lovingyourownskin's content is characterized by a minimalist aesthetic and a strong emphasis on product photography, whereas misspeytonsmith often includes personal appearances and event coverage. Furthermore, 4lovingyourownskin cultivates a multilingual audience, incorporating English, Korean, Japanese, and Arabic hashtags, expanding their reach beyond a primarily Australian demographic. This influencer's strength lies in demystifying complex beauty concepts and providing practical solutions for everyday consumers, making them a potentially valuable partner for brands seeking to connect with a diverse, value-driven audience.

Unique Strengths

  • Focus on simplifying beauty routines for real, healthy skin and hair.
  • Strong emphasis on K-beauty and J-beauty products and routines.
  • Multilingual content strategy targeting a diverse global audience.
  • Minimalist aesthetic with clear product photography and informative text overlays.
Estimated Collaboration Fee: $339~$701
@ziunana_
ziunana_ differentiates from misspeytonsmith by focusing on K-beauty and Japanese beauty products, appealing to an audience interested in Asian skincare trends. While misspeytonsmith targets a broader audience with a focus on various skin concerns, ziunana_ specializes in sensitive skin and acne care within the K-beauty realm. ziunana_ also incorporates elements of her urban lifestyle, such as bakery tours and cafe visits, adding a personal touch to her content. Although ziunana_ has a smaller follower count and a lower engagement rate compared to misspeytonsmith, her expertise in K-beauty and Japanese beauty provides a unique value proposition for brands targeting these specific markets. Her content is informative and practical, aiming to help followers make informed purchasing decisions within the Asian beauty landscape.

Unique Strengths

  • Specializes in K-beauty and Japanese beauty products.
  • Focuses on sensitive skin and acne care within the Asian beauty market.
  • Incorporates personal lifestyle elements, such as bakery tours and cafe visits.
  • Provides detailed and informative product reviews with a professional approach.
Estimated Collaboration Fee: $261~$539

Looking for more alternatives?

Find similar creators with detailed analytics.

Visit WhoTag.ai