minaclskn - Macro Fashion Influencer & Beauty Enthusiast

AI-Based Influencer Analysis | Macro (117K) | Partnership Guide • Est. $1.8K-$3.1K • 3 Similar Influencers

@minaclskn Influencer Analysis

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Followers 117,165
Engagement Rate 5.67%
Viral Reach Rate 354.26%
Location Turkey
Influencer Tags
#FashionStyle #OOTD #BeautyLover #TravelGram #CafeVibes

💡 Profile Overview

Mina Çalışkan is a Turkish digital creator focusing on fashion, beauty, and lifestyle content. She presents a modern and chic aesthetic, often featuring trendy outfits and makeup looks in urban settings. Mina's professional approach to content creation and brand partnerships makes her a suitable choice for brands seeking an authentic yet aspirational voice in the fashion and lifestyle space, and her bio clearly indicates her willingness to collaborate.

Personal Brand

Mina Çalışkan distinguishes herself through a curated modern urban aesthetic, focusing on fashion, beauty, and lifestyle. Her polished visual style, characterized by high-quality photography in chic settings, sets her apart. While many influencers cover similar topics, Mina's consistent aesthetic and collaborations with brands like Barbarian Woman, Maybelline, and NARS suggest a higher level of professionalism and brand alignment. Her focus on urban fashion and cafe culture also provides a specific niche. Mina's target audience likely comprises young, urban women interested in fashion, beauty, and lifestyle trends. Her content strategy effectively leverages visually appealing imagery and relatable captions to engage this demographic. Her consistent posting of trendy outfits, makeup looks, and cafe experiences caters to their aspirational desires. The high engagement rate of 5.67% indicates a strong connection with her followers, suggesting that her content resonates well with their interests and preferences. Mina's authenticity stems from her genuine interest in fashion and beauty, evident in her consistent style and brand collaborations. For brand partnerships, it is crucial to align with her established aesthetic and target audience. Brands should leverage her expertise in urban fashion and beauty to create engaging content that feels natural and authentic. Focusing on long-term partnerships rather than one-off campaigns would further enhance her credibility and resonate more effectively with her audience.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Mina Çalışkan's consistent modern urban style and frequent outfit posts make her highly suitable for fashion brands. Her demonstrated interest in street style and trendy accessories positions her well for partnerships with brands like Zara, Mango, and local Turkish designers. Campaign opportunities include styling videos, outfit showcases, and promoting seasonal collections. High ROI is expected due to her engaged audience and aesthetic alignment. Potential challenge: ensuring brand fit with her personal style preferences. **BEAUTY (+++):** Strong collaboration readiness. Her previous collaborations with Maybelline and NARS demonstrate her appeal to beauty brands. She particularly excels in makeup looks and lip products, making her ideal for brands like Sephora, MAC Cosmetics, and Flormar. Campaign opportunities include makeup tutorials, product reviews, and showcasing beauty routines. High ROI is anticipated due to her demonstrated expertise and audience interest. Potential challenge: maintaining authenticity with sponsored content. **LIFESTYLE (++):** Medium collaboration readiness. While fashion and beauty are her primary focus, her content also incorporates elements of urban lifestyle, such as cafe culture and city exploration. This makes her suitable for brands like Starbucks, local coffee shops, and lifestyle product companies. Campaign opportunities include showcasing daily routines, promoting lifestyle products, and featuring local experiences. Medium ROI is expected due to the secondary focus on lifestyle content. Potential challenge: integrating lifestyle products seamlessly into her existing content. **TRAVEL (++):** Medium collaboration readiness. Her occasional travel posts and city exploration content indicate an interest in travel-related collaborations. She could partner with boutique hotels, travel agencies, or tourism boards to promote destinations and experiences. Campaign opportunities include showcasing travel outfits, reviewing accommodations, and highlighting local attractions. Medium ROI is expected due to the less frequent travel content. Potential challenge: expanding her travel content to align with brand objectives.

Brand Collaboration Strengths

  • Consistent and modern fashion aesthetic suitable for apparel and accessory brands.
  • Expertise in beauty content, demonstrated by collaborations with major makeup brands.
  • High visual quality across posts, ensuring professional presentation for brand collaborations.
  • Clear indication of willingness to collaborate through a dedicated business contact in her bio.

Collaboration Considerations

  • Content is primarily in Turkish, potentially limiting reach for non-Turkish speaking global campaigns.
  • Content primarily features static images, which may not align with video-first marketing strategies.

Estimated Collaboration Fees

Feed Post $1K~$2K
Story $246~$554
Reels $1K~$3K
Package $2K~$4K

Tags for Collaboration

  • Fashion Influencer
  • Beauty Enthusiast
  • Lifestyle Blogger
  • Urban Style

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @minaclskn is a macro-tier influencer with 117,165 followers, specializing in Fashion, Beauty, Lifestyle, Travel content.
Performance: 5.67% engagement rate with 354.26% viral reach rate.
Pricing: Package collaborations $2K~$4K. Individual posts $1K~$2K.
Alternatives: 3 similar influencers available: @lytaa__o ($1.28K~$2.65K), @makeupbyydeniz_ ($1.16K~$2.41K), @_mrvyldrmgny ($464~$958).
Best For: Brands targeting young demographics interested in Fashion, Beauty, Lifestyle, Travel with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @minaclskn through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@lytaa__o
Lytaa__o differentiates herself from Mina Çalışkan through a more pronounced focus on luxury fashion and accessories, showcasing high-end brands like Chanel and Louis Vuitton. While both influencers operate in the fashion and lifestyle space, Lytaa__o's content leans towards a sophisticated and minimalist aesthetic, emphasizing curated outfits and polished visuals. She also demonstrates a strong interest in jewelry and accessories, often featuring statement pieces in her posts. Unlike Mina, Lytaa__o's content is primarily in English, potentially broadening her appeal to international audiences. Her engagement rate is slightly lower, but her consistent focus on high-quality visuals and luxury items positions her as a strong alternative for brands seeking a refined and aspirational image.

Unique Strengths

  • Strong focus on luxury fashion and accessories
  • Polished and minimalist aesthetic
  • Content primarily in English
  • Clear willingness to collaborate with brands
Estimated Collaboration Fee: $1.28K~$2.65K
@makeupbyydeniz_
Deniz Savcı, with her focus on makeup and beauty, offers a more specialized approach compared to Mina Çalışkan's broader fashion and lifestyle content. While Mina incorporates fashion, travel, and cafe culture, Deniz concentrates on detailed makeup looks, product reviews, and urban chic style, particularly within the NJ/NYC area. Deniz's bicultural background (Turkish Cypriot) and presence in both the US and Cyprus provide a unique appeal for brands targeting diverse audiences. Her content showcases professional-level beauty expertise, making her ideal for brands seeking in-depth product integration and tutorials. Although her engagement rate is lower, her authentic and engaging communication style, combined with a clear willingness to collaborate, positions her as a high-potential partner for beauty and fashion brands.

Unique Strengths

  • Specializes in detailed makeup looks and product reviews, showcasing expertise in the beauty industry.
  • Bicultural background (Turkish Cypriot) and presence in both the US and Cyprus offer unique market appeal.
  • Demonstrates a strong ability to integrate beauty and fashion brands naturally into her content.
  • Maintains a confident and engaging persona, making her content relatable to her audience.
Estimated Collaboration Fee: $1.16K~$2.41K
@_mrvyldrmgny
Merve Yıldırım Güney, while similar to Mina Çalışkan in the fashion, beauty, and lifestyle space, presents some key differentiators. Merve focuses more on hair care, particularly for curly hair, and skincare, showcasing product reviews and routines. She also demonstrates a clear engagement with luxury brands, as seen in her Valentino unboxing. While both influencers create visually appealing content, Merve's engagement rate is lower than Mina's. Merve's content also features her husband, suggesting a different lifestyle stage than Mina. Both influencers primarily use Turkish in their captions, but Merve's content includes explicit 'reklam' tags, indicating active brand collaborations. Merve's content also includes more direct product showcases and reviews, which could be beneficial for brands seeking detailed product integration.

Unique Strengths

  • Focus on curly hair care and skincare, offering a niche within the beauty category.
  • Active engagement with luxury brands, appealing to a higher-end audience.
  • Inclusion of personal life and family, creating a relatable connection with followers.
  • Explicit 'reklam' tags, demonstrating transparency and willingness to collaborate.
Estimated Collaboration Fee: $464~$958

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