mim_design - Luxury Lifestyle Entrepreneur in Dubai & London

AI-Based Influencer Analysis | Mega (1M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 24, 2025 • WhoTag.ai

@mim_design Influencer Analysis

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Followers 1,044,938
Engagement Rate 0.42%
Viral Reach Rate 10.88%
Location UAE/UK
Influencer Tags
#LuxuryLifestyle #FashionStyle #TravelGram #DubaiLife #LondonFashion

💡 Profile Overview

Mariam AlYassi is a luxury lifestyle entrepreneur and media personality who curates content focused on high-end fashion, travel, and lifestyle experiences in Dubai and London. As the founder of Wink by Mim and By Mim Design, she embodies a successful business persona, appealing to an audience interested in luxury living and entrepreneurial inspiration. She is highly suitable for collaborations with luxury brands seeking authentic integration into an aspirational lifestyle narrative.

Personal Brand

Mariam AlYassi, known as @mim_design, distinguishes herself through a blend of luxury lifestyle content and entrepreneurial branding. Unlike many fashion influencers, she showcases her own business acumen alongside high-end fashion and travel, creating a unique aspirational narrative. Her focus on both personal style and professional success sets her apart, appealing to an audience interested in more than just fashion trends. Her consistent portrayal of a sophisticated and glamorous lifestyle, coupled with her Middle Eastern heritage, provides a distinct cultural perspective within the luxury influencer space. Her content strategy effectively targets individuals aspiring to a luxury lifestyle, particularly those interested in fashion, travel, and entrepreneurship. The visually polished and aspirational nature of her posts resonates with an audience seeking inspiration and a glimpse into high-end living. By showcasing designer brands and exclusive experiences, she taps into the desire for status and sophistication. The consistent engagement rate suggests a loyal following that appreciates her curated content and finds value in her blend of personal branding and luxury product showcasing. Mariam's authenticity stems from her genuine embodiment of the luxury lifestyle she portrays and her established role as a successful entrepreneur. This credibility makes her an ideal partner for luxury brands seeking to connect with a discerning audience. Actionable insights for brand partnerships include collaborations that highlight her entrepreneurial journey, showcase her personal style evolution, or feature her experiences with high-end products in authentic, real-life settings. Brands should leverage her unique blend of business acumen and fashion influence to create compelling and trustworthy campaigns.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness given her consistent showcasing of luxury apparel and accessories. Excels in high-end designer collaborations and jewelry endorsements. Ideal for brands like Gucci, Prada, and Dior. Expect high ROI through styled outfit posts and event appearances. A potential challenge is ensuring exclusivity and avoiding brand overlap. **LUXURY (+++):** Demonstrates strong collaboration readiness, consistently embodying a luxury lifestyle. Particularly suited for partnerships with high-end travel, exclusive experiences, and luxury goods. Brands like Four Seasons Hotels, Rolls-Royce, and Van Cleef & Arpels would be a strong fit. Campaigns could focus on curated experiences and product placements. The challenge lies in maintaining authenticity and avoiding over-commercialization. **TRAVEL (++):** Medium collaboration readiness, with frequent travel to global destinations. Excels in showcasing luxury accommodations and travel experiences. Suitable for partnerships with airlines like Emirates, luxury hotels like The Ritz-Carlton, and travel brands like Louis Vuitton luggage. Campaign opportunities include destination reviews and travel vlogs. A potential challenge is ensuring content resonates beyond a purely aspirational level. **BEAUTY (++):** Medium collaboration readiness, with potential in high-end beauty and skincare. Ideal for partnerships with luxury brands like La Mer, Chanel Beauty, and Dior Beauty. Campaigns could focus on makeup tutorials, skincare routines, and product reviews. A potential challenge is that beauty content is not her primary focus, so integration needs to be seamless and authentic.

Brand Collaboration Strengths

  • Demonstrates a consistent and aspirational luxury lifestyle, ideal for high-end brand integration.
  • Maintains high visual content standards with professional photography and styling.
  • Explicitly indicates willingness to collaborate through contact information in her bio.
  • Possesses an established presence in key global cities like Dubai and London, offering diverse market reach.

Collaboration Considerations

  • Content primarily focuses on personal luxury experiences, which may limit versatility for non-luxury or mass-market brands.
  • Captions are often minimal, relying heavily on visuals, which might not suit campaigns requiring detailed storytelling or extensive product information.

Estimated Collaboration Fees

Feed Post $10K~$20K
Story $3K~$6K
Reels $13K~$27K
Package $20K~$42K

Tags for Collaboration

  • Luxury Fashion
  • High-End Travel
  • Designer Accessories
  • Entrepreneurship

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @mim_design is a mega-tier influencer with 1,044,938 followers, specializing in Luxury Fashion, Travel, Lifestyle, Entrepreneurship content.
Performance: 0.42% engagement rate with 10.88% viral reach rate.
Pricing: Package collaborations $20K~$42K. Individual posts $10K~$20K.
Alternatives: 3 similar influencers available: @asmaa_ibraheemofficial ($125K~$260K), @mariamseiif ($67K~$138K), @fatoomiiiy ($1.8K~$3.8K).
Best For: Brands targeting young demographics interested in Luxury Fashion, Travel, Lifestyle, Entrepreneurship with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @mim_design through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@asmaa_ibraheemofficial
Asmaa Ibraheem, a TV host and luxury lifestyle influencer, presents a compelling alternative to Mariam AlYassi. While both influencers operate in the luxury space, Asmaa's background as a TV host lends her a unique credibility and professional image, potentially appealing to brands seeking a more established media presence. Asmaa's content focuses on high-end fashion, beauty, and travel, similar to Mariam, but her captions often reflect a positive and self-empowering mindset, which could resonate with a different segment of the luxury audience. Although Asmaa's engagement rate is lower, her significantly larger follower count offers a broader reach. Her consistent showcasing of luxury brands and participation in brand-related events suggest strong brand relationships, making her a viable option for luxury brands seeking authentic representation. Unlike Mariam, Asmaa's content is less focused on entrepreneurship and more on her role as a public figure, offering a different angle for brand collaborations.

Unique Strengths

  • Leverages her public figure status as a TV host, lending credibility and a professional image to brand collaborations.
  • Consistently showcases a luxury-oriented lifestyle, including high-end fashion, beauty, and travel, aligning well with premium brands.
  • Maintains high visual content standards with professional photography and consistent aesthetic, suitable for luxury brand representation.
  • Demonstrates an aspirational persona that can effectively appeal to an audience interested in luxury goods and experiences.
Estimated Collaboration Fee: $125K~$260K
@mariamseiif
Mariam Seif, with a significantly larger follower base and higher engagement rate than Mariam AlYassi, presents a broader reach, particularly within the Middle East. While both influencers operate in the lifestyle and fashion space, Seif's content incorporates family life, modest fashion, and unique interests like cars and equestrian activities, offering diverse collaboration opportunities. AlYassi focuses more on luxury experiences in Dubai and London, making her ideal for high-end brands specifically targeting those markets. Seif's content, while still luxurious, has a more relatable and personal touch, potentially appealing to a wider audience seeking aspirational yet accessible content. Seif's family-oriented content and unique hobbies could provide a more versatile platform for brands seeking to connect with diverse consumer segments.

Unique Strengths

  • Larger follower base and higher engagement rate for broader reach
  • Diverse content incorporating family, modest fashion, cars, and equestrian activities
  • Stronger presence and influence within the Middle Eastern market
  • Versatile platform appealing to a wider audience seeking relatable content
Estimated Collaboration Fee: $67K~$138K
@fatoomiiiy
Fatoomiiiy, a Dubai-based content creator, presents a compelling alternative to Mim_design, particularly for brands seeking a strong regional presence. While Mim_design operates on a global scale with a focus on high-end luxury, Fatoomiiiy curates a more localized luxury lifestyle, emphasizing fine dining, beauty, and cultural experiences within the UAE. This localized focus allows for a more authentic connection with the Middle Eastern audience. Fatoomiiiy's content, while still luxurious, incorporates elements of Emirati culture and traditions, making her relatable to a specific demographic. Her willingness to collaborate is evident, and her content showcases a diverse range of lifestyle topics, offering brands versatility in campaign integration. Although her follower count and engagement rate are lower than Mim_design's, her targeted approach and regional expertise provide a unique value proposition for brands aiming to penetrate the Dubai market.

Unique Strengths

  • Strong connection to the Dubai and UAE market
  • Authentic representation of Emirati culture
  • Diverse content covering dining, beauty, and lifestyle
  • Clear willingness to collaborate with brands
Estimated Collaboration Fee: $1.8K~$3.8K

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