mica.brusco - Micro Beauty Creator & Fashion Enthusiast

AI-Based Influencer Analysis | Micro (73K) | Collaboration Guide • Est. $2.4K-$4.3K • 3 Similar Influencers

@mica.brusco Influencer Analysis

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Followers 72,586
Engagement Rate 3.2%
Viral Reach Rate 63.19%
Location Argentina/Dominican Republic
Influencer Tags
#MakeupLover #FashionStyle #TravelGram #BeautyInfluencer #OOTD

💡 Profile Overview

Mica Brusco is a digital creator from Argentina, focusing on makeup, fashion, and travel content. She showcases her personal style, beauty routines, and travel experiences, appealing to a young, Spanish-speaking audience. Mica is open to brand collaborations, as indicated by her business contact information and past brand mentions.

Personal Brand

Mica Brusco distinguishes herself through her authentic Argentinian identity and entrepreneurial spirit, owning her own store which adds a unique layer of credibility to her product recommendations. Her focus on both makeup and lifestyle content, combined with her curvy physique, allows her to connect with a broader audience seeking relatable fashion and beauty inspiration. Unlike some influencers who focus solely on aspirational content, Mica integrates her personal experiences and travel adventures, making her content feel more accessible and genuine. Mica's target audience is likely young women interested in trendy fashion, beauty, and travel. Her content strategy effectively leverages visual platforms with high-quality images and videos showcasing her personal style and product usage. Her energetic and confident personality, coupled with interactive captions and giveaways, fosters a strong sense of community and encourages engagement. The consistent delivery of makeup tutorials, skincare routines, and outfit inspiration caters directly to her audience's interests, driving high engagement rates. Mica's authenticity stems from her genuine passion for beauty and fashion, evident in her detailed product reviews and consistent personal style. Brands seeking partnerships should leverage her Argentinian heritage and entrepreneurial background to create culturally relevant and engaging campaigns. Actionable insights include collaborations focused on showcasing local Argentinian brands or developing limited-edition product lines inspired by her personal style and travel experiences. Brands should also consider utilizing her platform for interactive Q&A sessions or live tutorials to further engage her loyal following.

Collaboration Opportunities

**BEAUTY (+++):** Mica Brusco demonstrates high collaboration readiness in the beauty sector, evidenced by her consistent makeup tutorials, skincare routines, and product reviews. Her confirmed partnerships with CeraVe and Rimmel London highlight her appeal to established beauty brands. Ideal collaborations include Sephora, L'Oréal, and Maybelline. Campaign opportunities include product demonstrations, makeup challenges, and sponsored beauty hauls, promising high ROI. A potential challenge lies in ensuring authenticity and transparency in sponsored content. **FASHION (+++):** Mica's vibrant style and outfit inspiration posts position her as a strong collaborator in the fashion industry. Her engagement with brands like Andressa Lingerie and Item Buenos Aires indicates her openness to fashion partnerships. Potential collaborations include Zara, Adidas, and Shein. Campaign opportunities include styling videos, outfit showcases, and seasonal fashion guides, offering high engagement. Ensuring brand alignment with her personal style is crucial. **LIFESTYLE (++):** Mica presents a medium collaboration readiness in the lifestyle category, driven by her travel experiences and social event appearances. Brands in home decor, tech gadgets, or food could find value in her audience. Potential collaborations include Airbnb, Samsung, and Starbucks. Campaign opportunities include showcasing products in her daily life, travel vlogs, and hosting giveaways. The challenge is to integrate lifestyle products seamlessly into her existing beauty and fashion-focused content. **TRAVEL (++):** Mica's travel content, featuring beach trips and city explorations, indicates a medium collaboration readiness in the travel industry. Her vibrant and social lifestyle aligns well with travel-related brands. Potential collaborations include Booking.com, Despegar, and local tourism boards. Campaign opportunities include sponsored travel vlogs, hotel reviews, and destination highlights. A challenge lies in balancing travel content with her core beauty and fashion focus.

Brand Collaboration Strengths

  • Expertise in beauty and fashion, demonstrated through consistent content.
  • Engaging personal brand appealing to a youthful audience.
  • Active engagement with her audience through direct communication and giveaways.
  • Clear willingness for brand collaborations with a dedicated business contact.

Collaboration Considerations

  • Content focus is primarily on personal lifestyle and travel, potentially limiting niche product collaborations.
  • Content is predominantly in Spanish, which might limit reach for non-Spanish speaking audiences.

Estimated Collaboration Fees

Feed Post $1K~$1K
Story $152~$343
Reels $1K~$2K
Package $1K~$2K

Tags for Collaboration

  • Makeup
  • Fashion
  • Travel
  • Lifestyle

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Average
Profile: @mica.brusco is a micro-tier influencer with 72,586 followers, specializing in Beauty, Fashion & Style, Travel & Leisure, Lifestyle content.
Performance: 3.2% engagement rate with 63.19% viral reach rate.
Pricing: Package collaborations $1K~$2K. Individual posts $1K~$1K.
Alternatives: 3 similar influencers available: @_valu91_ ($809~$1.67K), @andujolili ($218~$451), @_ilsmakeup ($347~$717).
Best For: Brands targeting young demographics interested in Beauty, Fashion & Style, Travel & Leisure, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @mica.brusco through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@_valu91_
_valu91_ differentiates herself from Mica Brusco through her location and language, being based in Italy and primarily using Italian in her content, while Mica is based in Argentina and uses Spanish. _valu91_ also has a slightly older target demographic (25-29) compared to Mica (20-24). _valu91_ showcases a wider range of interests, including consumer electronics and personal care, in addition to beauty, fashion, and travel. Her content also includes discount codes and product reviews, indicating a strong focus on consumer engagement and brand collaborations. While both influencers demonstrate a willingness to collaborate, _valu91_ places a greater emphasis on transparency with consistent use of disclosure hashtags. _valu91_'s engagement rate is lower than Mica's, but her content demonstrates a professional approach and a clear understanding of influencer marketing principles.

Unique Strengths

  • Strong Italian cultural identity, appealing to brands targeting the Italian market.
  • Consistent use of disclosure hashtags, demonstrating transparency and ethical practices.
  • Diverse range of product categories, indicating versatility for brand partnerships.
  • High visual quality in product-focused posts, with clear and appealing imagery.
Estimated Collaboration Fee: $809~$1.67K
@andujolili
Liliana Andujo differentiates herself from Mica Brusco through a more localized focus on Mexican culture and lifestyle. While both influencers share a passion for beauty and makeup, Liliana incorporates elements of her daily life in Mexico, including travel within the country and personal fitness routines. Her content reflects a more grounded and accessible approach, emphasizing authenticity and self-acceptance. Liliana's engagement with her audience is characterized by a friendly and relatable tone, fostering a sense of community. She also showcases her makeup skills through product reviews and application techniques, highlighting her expertise in the beauty industry. Overall, Liliana offers a unique blend of beauty, lifestyle, and Mexican culture, appealing to a diverse audience seeking relatable and inspiring content.

Unique Strengths

  • Strong focus on beauty and makeup with detailed product reviews.
  • Authentic and relatable persona, fostering a sense of community.
  • Incorporation of Mexican culture and lifestyle into her content.
  • Active engagement with her audience through personal reflections and motivational messages.
Estimated Collaboration Fee: $218~$451
@_ilsmakeup
_ilsmakeup differentiates herself from Mica Brusco through a more concentrated focus on beauty and affordable fashion, particularly through her strong affiliation with SHEIN and SHEGLAM. While Mica covers a broader lifestyle range including travel, _ilsmakeup hones in on makeup tutorials, product reviews, and styling affordable trendy items. Her content is visually driven, emphasizing product details and outfit styling, and she actively promotes brands with discount codes, showcasing a clear understanding of influencer marketing. Unlike Mica, who has a more casual and personal aesthetic, _ilsmakeup maintains a polished visual presentation, appealing to a budget-conscious audience seeking accessible fashion and beauty inspiration. Her content is primarily in Spanish, with some English phrases, reflecting her likely Mexican-American background and appealing to a bilingual or Spanish-speaking audience.

Unique Strengths

  • Strong focus on affordable beauty and fashion.
  • Established partnership with SHEIN and SHEGLAM.
  • Direct promotional style with discount codes.
  • Polished visual aesthetic.
Estimated Collaboration Fee: $347~$717

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