mhdofficiel - Mega Music Artist & Fashion Icon from Paris

AI-Based Influencer Analysis | Mega (2.7M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers

@mhdofficiel Influencer Analysis

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Followers 2,670,997
Engagement Rate 4.18%
Viral Reach Rate 0.00%
Location France
Influencer Tags
#AfroTrap #MusicArtist #FashionStyle #LuxuryLife #UrbanVibes

💡 Profile Overview

MH is a male Afro Trap artist based in Paris, known for his music, fashion-forward style, and luxurious lifestyle. He appeals to a global audience interested in contemporary music and urban trends. With a large following and high engagement rate, he is well-positioned for collaborations with brands in the music, fashion, luxury, and travel sectors.

Personal Brand

MH, known as @mhdofficiel, distinguishes himself through a potent blend of Afro Trap music artistry and a curated luxury lifestyle. His unique differentiator lies in the seamless integration of his musical talent with a strong visual identity rooted in high-end streetwear and aspirational experiences. This combination sets him apart from competitors who may focus solely on music or fashion, creating a holistic brand that resonates with a broad audience seeking both entertainment and lifestyle inspiration. His confident and expressive persona further amplifies his appeal, making him a compelling figure in the urban music scene. MH's target audience is likely composed of young, urban, and fashion-conscious individuals with a strong interest in contemporary music and luxury brands. His content strategy effectively leverages high-quality music videos and visually appealing imagery of his lifestyle to capture their attention. The strength of his content lies in its ability to create a sense of aspiration and connection, allowing his followers to vicariously experience his world of music, fashion, and travel. This approach fosters a strong sense of engagement, as evidenced by his impressive engagement rate. MH's personal authenticity is rooted in his consistent projection of confidence, style, and artistic expression. His genuine passion for music and fashion shines through in his content, creating a sense of trust and credibility with his audience. For brand partnerships, it is crucial to align with brands that complement his existing aesthetic and values, such as luxury fashion houses, high-end streetwear brands, or travel companies. Collaborations should focus on creating authentic content that seamlessly integrates the brand into MH's existing narrative, ensuring a natural and engaging experience for his followers.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. MH's consistent display of high-end streetwear, designer clothing, and accessories positions him perfectly for partnerships with brands like Off-White, Balmain, and Givenchy. Campaign opportunities include showcasing new collections, styling guides, and attending fashion events. ROI is expected to be high due to his trendsetting influence and engaged audience. Potential challenge: Ensuring brand alignment with his personal style and maintaining authenticity. **LUXURY (+++):** High collaboration readiness. MH frequently showcases luxury items such as Rolex watches, Prada accessories, and experiences like yachting, making him an ideal partner for luxury brands. Potential collaborations include sponsored travel to exclusive destinations, showcasing high-end timepieces, and promoting luxury lifestyle products. Brands like Louis Vuitton, Gucci, and Dior would benefit from his aspirational content. Challenge: Maintaining exclusivity and avoiding over-commercialization. **MUSIC (+++):** High collaboration readiness. As an established Afro Trap artist, MH is a natural fit for collaborations within the music industry. This includes partnerships with audio equipment brands like Bose and Sennheiser, music streaming services like Spotify and Apple Music, and music production software companies like Ableton. Campaign opportunities include promoting new music releases, showcasing studio equipment, and hosting virtual concerts. ROI is expected to be high due to his dedicated fanbase and industry connections. Potential challenge: Balancing brand promotion with artistic integrity. **TRAVEL (++):** Medium collaboration readiness. MH's lifestyle includes luxury travel and urban exploration, presenting opportunities for partnerships with travel-related brands. Potential collaborations include promoting luxury hotels, airlines, and travel agencies. Brands like Emirates, Four Seasons Hotels, and Airbnb Luxe would align well with his aspirational content. Campaign opportunities include showcasing travel experiences, creating travel guides, and attending travel events. Challenge: Ensuring travel content remains authentic and engaging, given his primary focus on music and fashion.

Brand Collaboration Strengths

  • Strong artistic persona and established presence in the music industry.
  • High engagement potential with a large, dedicated follower base.
  • Consistently displays high-end fashion and luxury items.
  • Professional approach to his career, indicated by booking and producer contacts.

Collaboration Considerations

  • Content primarily focuses on music releases and personal style, which may limit versatility for diverse brand categories.
  • Posting frequency is relatively low, which could impact sustained campaign visibility.

Estimated Collaboration Fees

Feed Post $27K~$50K
Story $7K~$15K
Reels $32K~$70K
Package $52K~$108K

Tags for Collaboration

  • Afro Trap Music
  • Urban Fashion
  • Luxury Lifestyle
  • Travel Experiences

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Needs Improvement
Profile: @mhdofficiel is a mega-tier influencer with 2,670,997 followers, specializing in Music, Fashion, Lifestyle, Travel content.
Performance: 4.18% engagement rate with 0.00% viral reach rate.
Pricing: Package collaborations $52K~$108K. Individual posts $27K~$50K.
Alternatives: 3 similar influencers available: @tiakola ($53K~$110K), @gazo_officiel ($44K~$92K), @dadju ($110K~$228K).
Best For: Brands targeting young demographics interested in Music, Fashion, Lifestyle, Travel with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @mhdofficiel through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@tiakola
TIAKOLA, like MH, is a French artist deeply embedded in urban culture, making him a strong alternative. However, TIAKOLA demonstrates a more explicit history of brand collaborations, particularly with major brands like Nike, Messika, and Fenty, showcasing a proven track record in successful partnerships. His content also reflects a strong sense of community and collaboration, frequently featuring other artists and his 'FARA FARA GANG,' fostering a collective identity. While MH's content focuses primarily on music releases and personal style, TIAKOLA's integrates brands more authentically into his artistic and personal narrative, suggesting a genuine endorsement that resonates with his followers. This difference in collaboration history and content integration could be a key factor for brands seeking a partner with demonstrated success and a collaborative spirit.

Unique Strengths

  • Strong connections within the music and fashion industries, evidenced by numerous collaborations and tags with other artists and major brands.
  • Integrates brands authentically into his artistic and personal narrative, suggesting a genuine endorsement that resonates with his followers.
  • Demonstrates an established presence as an artist with a large and engaged audience, indicating significant reach and influence.
  • Consistently produces high-quality visual content, often featuring professional photography and styling that aligns with urban and luxury aesthetics.
Estimated Collaboration Fee: $53K~$110K
@gazo_officiel
Gazo_officiel differentiates himself from mhdofficiel through a more pronounced emphasis on luxury and a slightly more assertive persona. While both artists operate within the Afro Trap/Rap scene and showcase urban fashion, Gazo's content frequently highlights high-end jewelry, designer brands like Goyard and Fendi, and private jet travel, creating a stronger association with opulence. Gazo also has a higher engagement rate, suggesting a more active and responsive audience. His content also features more international travel, indicating a broader reach. While MHD's content is stylish and music-focused, Gazo's is more overtly aspirational, potentially appealing to brands targeting a luxury-oriented demographic. Gazo's association with 'BsB' and 'Malagangx' also suggests a strong community connection.

Unique Strengths

  • Higher engagement rate than the target influencer.
  • Stronger emphasis on luxury lifestyle and high-end brands.
  • More frequent international travel content, indicating a global reach.
  • Active community engagement through his brand associations ('BsB', 'Malagangx').
Estimated Collaboration Fee: $44K~$92K
@dadju
Dadju, as an alternative to MHD, presents a more polished and commercially accessible image. While both are successful artists with roots in urban music, Dadju's content incorporates a broader range of lifestyle elements, including family life and luxury travel, making him potentially appealing to a wider array of brands. His fashion sense is also more diverse, ranging from streetwear to formal wear, offering flexibility for brand integration. However, Dadju's engagement rate is lower than MHD's, and his content is primarily in French, which could limit reach for some campaigns. Furthermore, there's no explicit indication of a willingness to collaborate, suggesting a need for careful negotiation and alignment with his established brand.

Unique Strengths

  • Larger follower base offering greater reach.
  • More diverse content, including family and travel, broadening appeal.
  • Stronger emphasis on luxury fashion and lifestyle.
  • Established career and sophisticated urban persona.
Estimated Collaboration Fee: $110K~$228K

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