mfbruzon - Micro Creator specializing in Beauty & Fashion

AI-Based Influencer Analysis | Micro (14.4K) | Collaboration Guide • Est. $463-$778 • 3 Similar Influencers

@mfbruzon Influencer Analysis

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Followers 14,378
Engagement Rate 6.3%
Viral Reach Rate 98.51%
Location SV
Influencer Tags
#BeautyEditor #ArtistLife #TravelGram #DogMom #SalvadoranCreator

💡 Profile Overview

María Bruzon Aylagas is a multi-passionate Salvadoran creator, working as a beauty editor and artist. Her content blends her professional insights with her personal lifestyle, showcasing travel, relationships, and beauty. She appeals to an audience seeking a balanced and aspirational lifestyle and is open to brand collaborations, as demonstrated by her previous partnerships.

Personal Brand

María Bruzon Aylagas distinguishes herself through a unique blend of professional expertise and aspirational lifestyle content. Her background as a beauty editor and artist/actress provides a credible foundation for her beauty-focused content, setting her apart from typical lifestyle influencers. The integration of her Salvadoran heritage and personal experiences, such as travel and pet ownership, adds depth and authenticity, creating a relatable yet aspirational persona. This multifaceted approach allows her to connect with a broader audience seeking both practical advice and lifestyle inspiration. María's target audience likely comprises individuals interested in beauty, travel, and lifestyle content with a focus on authenticity and quality. Her content strategy effectively leverages high-quality visuals and relatable storytelling to engage this audience. The inclusion of personal moments, such as her relationship and dog, fosters a sense of connection and community. Her professional insights into beauty, combined with aspirational travel content, cater to those seeking a balanced and chic lifestyle. This approach strengthens her position as a trusted source of information and inspiration. María's authenticity is evident in her warm communication style and genuine portrayal of her life, making her an attractive partner for brands seeking to connect with consumers on a personal level. Actionable insights for brand partnerships include collaborations with skincare and makeup brands aligned with her natural aesthetic, travel companies targeting luxury or cultural experiences, and pet-related businesses. Brands should leverage her expertise as a beauty editor and her relatable lifestyle to create engaging and authentic content that resonates with her audience, fostering trust and driving conversions.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness given her professional background as a beauty editor and previous partnerships with brands like Clinique. She excels in skincare and makeup, creating high-quality tutorials and editorials. Ideal for brands like Sephora, Rare Beauty, and NARS. Campaign opportunities include product reviews, tutorials, and beauty routine showcases. High ROI is expected due to her credibility and audience engagement. A potential challenge is ensuring content resonates with a broader audience beyond her existing followers. **FASHION (++):** Medium collaboration readiness. While her style is evident, consistent fashion-focused content is less frequent than beauty. She showcases both event wear and casual style, making her suitable for brands like Mango, Zara, and local Salvadoran designers. Campaign opportunities include style guides, outfit showcases, and event dressing collaborations. ROI is moderate, requiring strategic targeting. A challenge is establishing her as a consistent fashion voice. **LIFESTYLE (++):** Medium collaboration readiness. Her content showcases aspects of her personal life, including travel, pet care, and dining experiences. This makes her suitable for brands like Airbnb, Away Luggage, and local restaurants/cafes. Campaign opportunities include travel vlogs, pet product reviews, and restaurant features. ROI is moderate, dependent on aligning with her authentic lifestyle. A challenge is integrating brand messaging seamlessly into her existing content. **TRAVEL (++):** Medium collaboration readiness. Her travel content, particularly honeymoon and cultural exploration, presents opportunities for partnerships with travel-related brands. She is suitable for brands like Booking.com, local tourism boards in El Salvador, and boutique hotels. Campaign opportunities include destination guides, hotel reviews, and travel gear showcases. ROI is moderate, requiring visually appealing and engaging content. A challenge is differentiating her travel content in a competitive landscape.

Brand Collaboration Strengths

  • Professional background as a beauty editor lends credibility to beauty-related collaborations.
  • High-quality visual content with a consistent aesthetic suitable for aspirational brand messaging.
  • Authentic engagement with her audience, particularly around personal topics.
  • Professional approach to brand partnerships with clear disclosure practices.

Collaboration Considerations

  • Content is primarily in Spanish, which may limit reach for English-only campaigns.
  • Engagement rate is above average, but not exceptional, suggesting potential for optimization.

Estimated Collaboration Fees

Feed Post $173~$324
Story $43~$97
Reels $207~$453
Package $338~$699

Tags for Collaboration

  • Beauty
  • Travel
  • Lifestyle
  • Fashion

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @mfbruzon is a micro-tier influencer with 14,378 followers, specializing in Beauty, Fashion, Lifestyle, Travel, Pet content.
Performance: 6.3% engagement rate with 98.51% viral reach rate.
Pricing: Package collaborations $338~$699. Individual posts $173~$324.
Alternatives: 3 similar influencers available: @andrea_mariona ($66K~$137K), @thebigbrowneyes ($1.53K~$3.16K), @kimmy.karen ($35~$71).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Lifestyle, Travel, Pet with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @mfbruzon through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@andrea_mariona
Andrea Mariona differentiates herself from María Bruzon Aylagas primarily through her larger follower count and focus on event hosting, alongside her beauty and fashion content. While both are Salvadoran creators, Andrea's established presence as an event host and her collaborations with brands like Shell position her as a more mainstream influencer. Her content showcases a glamorous lifestyle, balancing professional appearances with family moments. In contrast, María's content blends her beauty editor role with personal experiences, appealing to a niche audience seeking a balanced and aspirational lifestyle. Andrea's higher follower count and broader brand collaborations may offer greater reach for certain campaigns, while María's authentic engagement and professional background could provide more credibility for beauty-related partnerships.

Unique Strengths

  • Larger follower count for broader reach
  • Established event hosting experience
  • Strong brand partnerships, including long-term collaborations
  • Glamorous and professional image
Estimated Collaboration Fee: $66K~$137K
@thebigbrowneyes
Ana Lucia Gutierrez, 'thebigbrowneyes,' differentiates herself from María Bruzon Aylagas through a larger follower base and a more concentrated focus on fashion and beauty. While both are Hispanic/Latino creators, Ana Lucia's content is less diverse, centering primarily on her personal style, beauty product reviews, and her cats. She also has a Parsons education, giving her a unique perspective. María, on the other hand, balances her beauty editor role with travel and lifestyle content. Ana Lucia's engagement rate is significantly lower, but her follower count offers broader reach. Both influencers cater to a similar demographic, but Ana Lucia's polished aesthetic and brand collaborations position her as a strong contender for beauty and fashion brands seeking a more commercially focused influencer.

Unique Strengths

  • Larger follower base (59K vs 14K) offering broader reach.
  • Stronger focus on fashion and beauty, ideal for targeted campaigns.
  • Polished and professional content aesthetic with high-quality visuals.
  • Parsons education provides a unique perspective and credibility.
Estimated Collaboration Fee: $1.53K~$3.16K
@kimmy.karen
Kimmy.karen differentiates herself from mfbruzon through her focus on fitness and body positivity, alongside beauty and fashion. While both are Salvadoran creators, Kimmy.karen's content is primarily in English and targets a US-based audience, whereas mfbruzon's is mainly in Spanish and caters to a Salvadoran audience. Kimmy.karen also has a smaller following, making her suitable for smaller-scale collaborations. Her content features a mix of product reviews, personal lifestyle, and fitness journey updates, creating a relatable and authentic persona. She actively engages with brands, showcasing a clear understanding of influencer marketing. Her emphasis on self-love and body positivity adds a unique dimension to her brand, appealing to an audience seeking empowerment and inspiration.

Unique Strengths

  • Focus on fitness and body positivity
  • Primarily English-speaking audience
  • Established track record of brand collaborations
  • Authentic and relatable persona
Estimated Collaboration Fee: $35~$71

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