memoo_castilloo - Mega Influencer & Urban Artist from Guadalajara

AI-Based Influencer Analysis | Mega (1.6M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 19, 2025 • WhoTag.ai

@memoo_castilloo Influencer Analysis

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Followers 1,646,143
Engagement Rate 10.38%
Viral Reach Rate 86.97%
Location Mexico/USA
Influencer Tags
#UrbanArtist #LatinMusic #StreetwearFashion #LuxuryLifestyle #ArtistLife

💡 Profile Overview

Memo Piña is a rising urban artist and entrepreneur from Mexico, known for his music, fashion, and luxurious lifestyle content. He engages his audience with a confident and energetic persona, showcasing his performances, streetwear style, and cap brand. Memo's content appeals to a youthful audience interested in music, fashion, and aspirational success, making him a promising partner for brands targeting the urban market.

Personal Brand

Memo Piña distinguishes himself through a multifaceted personal brand encompassing music, fashion, and entrepreneurial ventures. Unlike many influencers focused solely on one area, he blends his artistic talent with a curated luxury lifestyle, creating a compelling aspirational narrative. His direct communication style and use of 'raza' foster a strong sense of community, setting him apart from more generic influencer personas. This combination of artistic credibility, fashion-forward style, and community engagement provides a unique value proposition. Memo Piña's target audience likely comprises young, urban individuals interested in music, streetwear, and aspirational lifestyles. His content strategy effectively leverages high-quality visuals and dynamic presentations to capture attention. The strength of his content lies in its ability to showcase both his artistic endeavors and his personal style, resonating with followers who seek inspiration and connection within the urban culture. His focus on music production, fashion, and travel aligns perfectly with the interests of his demographic. Memo Piña's authenticity stems from his genuine passion for music and fashion, coupled with his entrepreneurial spirit. His confident and expressive personality shines through in his content, fostering trust with his audience. For brand partnerships, it is crucial to align with his core values and allow him creative freedom to integrate products authentically into his lifestyle. Brands should leverage his community engagement by incorporating interactive elements and exclusive content for his followers.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Memo's consistent display of streetwear, luxury accessories, and his own cap brand makes him a natural fit for fashion brands. He could partner with Adidas, Puma, or local Mexican streetwear brands for sponsored posts, style showcases, and product endorsements. The potential ROI is high due to his engaged audience and clear fashion-forward persona. A challenge would be ensuring brand alignment with his specific urban aesthetic. **MUSIC (+++):** High collaboration readiness. As an urban artist, Memo is deeply embedded in the music industry. He can collaborate with music streaming services like Spotify or Apple Music, audio equipment brands like Sennheiser or Beats by Dre, or music production software companies like Ableton. Opportunities include promoting new releases, showcasing audio gear, and creating sponsored content around his music production process. Potential challenge is balancing promotional content with his artistic integrity. **LUXURY (++):** Medium collaboration readiness. Memo frequently showcases luxury items, indicating an interest in high-end brands. He could partner with brands like Dior, Prada (already tagged), or Gucci for sponsored posts featuring luxury accessories and apparel. Campaign opportunities include showcasing luxury items in his music videos or lifestyle content. A challenge would be ensuring the luxury brand aligns with his urban and sometimes provocative style. **LIFESTYLE (++):** Medium collaboration readiness. Memo's content showcases an aspirational lifestyle, including travel and city exploration. He could collaborate with brands in the travel, beverage, or technology sectors. Opportunities include featuring travel destinations, promoting energy drinks, or showcasing tech gadgets in his daily life. A challenge would be integrating lifestyle brands seamlessly into his existing music and fashion-focused content.

Brand Collaboration Strengths

  • Strong engagement rate (10.38%) indicates an active and responsive audience.
  • Clear focus on urban music, fashion, and lifestyle resonates with a specific demographic.
  • Entrepreneurial spirit and promotion of his own brand demonstrate business acumen.
  • Frequent travel and diverse content provide opportunities for location-based collaborations.

Collaboration Considerations

  • Some content features potentially provocative gestures that may not align with all brand values.
  • Primary geographic focus on Mexico and Latin America may limit reach for global campaigns.

Estimated Collaboration Fees

Feed Post $12K~$22K
Story $3K~$6K
Reels $14K~$30K
Package $23K~$47K

Tags for Collaboration

  • Urban Fashion
  • Music Promotion
  • Youth Culture
  • Luxury Lifestyle

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @memoo_castilloo is a mega-tier influencer with 1,646,143 followers, specializing in Music, Fashion, Lifestyle, Entrepreneurship content.
Performance: 10.38% engagement rate with 86.97% viral reach rate.
Pricing: Package collaborations $23K~$47K. Individual posts $12K~$22K.
Alternatives: 3 similar influencers available: @alexcasasv ($52K~$108K), @elmalilla_ ($38.7K~$80.0K), @aldoarturooo ($46K~$96K).
Best For: Brands targeting young demographics interested in Music, Fashion, Lifestyle, Entrepreneurship with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @memoo_castilloo through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@alexcasasv
Alex Casas, while having a larger follower count than Memo Piña, presents a different approach to content creation. Casas focuses more on short-form video content and viral trends, aligning with a Gen Z audience. His style is edgy and trendy, with a strong emphasis on his music career as a reggaeton artist. In contrast, Memo Piña showcases a broader lifestyle that includes fashion, travel, and entrepreneurship. Casas's engagement rate is significantly lower, which could impact campaign performance. However, his strong connection to Mexican culture and youthful appeal make him a valuable partner for brands targeting that demographic. While both influencers operate in the music and fashion space, Casas's focus on viral content and reggaeton music differentiates him from Piña's more diverse content portfolio.

Unique Strengths

  • Strong connection with a youthful, trend-conscious audience.
  • Distinct and edgy personal style suitable for fashion and lifestyle brands.
  • Established professional management structure for structured brand partnerships.
  • Actively promotes his identity as a Mexican artist, connecting with the Latin American market.
Estimated Collaboration Fee: $52K~$108K
@elmalilla_
El Malilla differentiates himself from Memo Piña through a more established presence in the Reggaeton scene and a larger follower base. While both artists share a focus on urban fashion and music, El Malilla's collaborations with major fashion publications like Vogue and Elle suggest a higher level of industry recognition. His content is heavily centered around his music career, showcasing concert tours and new releases, appealing to a dedicated fanbase known as 'MaliBandidas'. El Malilla's style leans towards a more polished and luxurious aesthetic, often featuring designer brands and statement jewelry. This makes him a strong alternative for brands seeking a more mature and recognized influencer within the Latin urban music market, albeit with a potentially higher collaboration cost.

Unique Strengths

  • Larger follower base provides broader reach.
  • Collaborations with major fashion publications enhance credibility.
  • Strong engagement with a dedicated fanbase ('MaliBandidas').
  • Focus on Reggaeton music offers a specific niche appeal.
Estimated Collaboration Fee: $38.7K~$80.0K
@aldoarturooo
Aldo Arturooo, while similar to Memo Piña in being a young, Hispanic male involved in music and fashion, presents some key differentiators. Aldo has a significantly larger follower count (2.7M vs 1.6M), potentially offering broader reach. His content showcases a more pronounced luxury lifestyle, frequently featuring designer brands and international travel, which may appeal to brands targeting a higher-end consumer. Aldo is also an entrepreneur with his own clothing brand, indicating a strong business acumen. While both influencers use Spanish primarily, Aldo's content includes more diverse travel locations, suggesting a slightly broader geographic appeal. However, Aldo's engagement rate is lower (5.11% vs 10.38%), which could impact the effectiveness of collaborations. Both influencers exhibit a playful and confident persona, but Aldo's style is edgier, with visible tattoos and a more rebellious aesthetic.

Unique Strengths

  • Larger follower count for potentially wider reach
  • Strong focus on luxury fashion and international travel
  • Entrepreneurial experience with his own clothing brand
  • Edgy and trendy aesthetic appealing to a modern audience
Estimated Collaboration Fee: $46K~$96K

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