mawaddatulhaq - Macro Fashion Influencer & Travel Expert

AI-Based Influencer Analysis | Macro (399K) | Partnership Guide • Est. $64.7K-$106.9K • 3 Similar Influencers
📊 AI Analysis • As of October 19, 2025 • WhoTag.ai

@mawaddatulhaq Influencer Analysis

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Followers 399,228
Engagement Rate 0.17%
Viral Reach Rate 263.27%
Location Indonesia
Influencer Tags
#ModestFashion #HijabStyle #FashionDesigner #TravelStyle #LuxuryFashion

💡 Profile Overview

Mawaddatul Haq is a fashion designer and modest style influencer known for her elegant and sophisticated content. She showcases luxury fashion, travel experiences, and beauty routines, appealing to a global Muslim audience interested in refined style and cultural exploration. With a willingness to collaborate and a strong personal brand, she is a reliable partner for visually driven campaigns.

Personal Brand

Mawaddatul Haq differentiates herself through her multifaceted role as a fashion designer and influencer, showcasing both her personal style and her own fashion brands. This dual expertise provides a unique selling proposition compared to influencers who solely focus on styling or brand endorsements. Her emphasis on elegant modest fashion, combined with luxury travel experiences, further distinguishes her brand within the modest fashion influencer landscape. Mawaddatul Haq's content strategy effectively targets an audience seeking aspirational yet attainable style inspiration. Her high-quality visuals and focus on modest fashion resonate with individuals interested in refined aesthetics and cultural exploration. The inclusion of beauty routines and product reviews broadens her appeal, while her entrepreneurial ventures provide a source of inspiration for those interested in the fashion industry. Mawaddatul Haq's authenticity stems from her genuine passion for fashion design and her consistent portrayal of an elegant, confident lifestyle. Her engagement rate, while modest, suggests a loyal following. For brand partnerships, she should prioritize collaborations that align with her sophisticated aesthetic and values, such as luxury modest fashion brands, high-end travel agencies, or premium beauty companies. Brands should leverage her expertise in fashion design to create unique, co-branded collections or campaigns.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness given Mawaddatul Haq's primary focus as a fashion designer and influencer. She excels in modest fashion, hijab style, and luxury fashion segments. Ideal for brands like Uniqlo (for modest wear lines), luxury brands like Gucci or Louis Vuitton (given her existing mentions), and emerging modest fashion brands seeking wider reach. Expect high ROI through outfit showcases and styling tips. Potential challenge lies in ensuring brand alignment with her established personal style and brand. **LUXURY (++):** Medium collaboration readiness, driven by her frequent showcasing of luxury brands and lifestyle. She is well-suited for collaborations with luxury brands across fashion, beauty, and travel. Potential partners include luxury skincare brands like La Mer, high-end travel agencies specializing in curated experiences, or luxury fashion houses seeking to tap into the modest fashion market. ROI can be achieved through sponsored travel content and product placements. A challenge would be maintaining authenticity and avoiding oversaturation of luxury endorsements. **BEAUTY (++):** Medium collaboration readiness, supported by her beauty reviews and makeup looks. She demonstrates expertise in skincare and makeup, making her suitable for collaborations with brands like Sephora, luxury beauty brands, or halal-certified beauty companies. Potential campaigns include makeup tutorials, skincare routine showcases, and product reviews. ROI can be achieved through affiliate marketing and sponsored content. A potential challenge is ensuring the beauty products align with her modest fashion aesthetic and values. **TRAVEL (++):** Medium collaboration readiness, given her documented international travel and cultural exploration. She is well-positioned to partner with luxury hotels, airlines, and travel agencies specializing in cultural or religious tourism. Ideal for brands like Emirates, Four Seasons Hotels, or travel companies offering Umrah packages. ROI can be achieved through sponsored travel vlogs and destination reviews. A potential challenge is ensuring travel destinations and activities align with her modest lifestyle and values.

Brand Collaboration Strengths

  • High-quality visual content with professional styling and photography.
  • Strong personal brand as a fashion designer, lending credibility to fashion collaborations.
  • Engages with diverse cultural and travel experiences, appealing to a broad audience.
  • Explicitly states willingness to collaborate, indicating an open approach to partnerships.

Collaboration Considerations

  • Content primarily focuses on fashion and travel, which may limit relevance for brands outside these categories.
  • Engagement rate is noted as 'Below Avg', which could be a consideration for brands prioritizing high interaction metrics.

Estimated Collaboration Fees

Feed Post $3K~$5K
Story $1K~$1K
Reels $3K~$7K
Package $5K~$11K

Tags for Collaboration

  • Modest Fashion
  • Luxury Lifestyle
  • Travel Enthusiast
  • Southeast Asian Influencer

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Excellent
Profile: @mawaddatulhaq is a macro-tier influencer with 399,228 followers, specializing in Fashion, Travel, Lifestyle, Beauty content.
Performance: 0.17% engagement rate with 263.27% viral reach rate.
Pricing: Package collaborations $5K~$11K. Individual posts $3K~$5K.
Alternatives: 3 similar influencers available: @sharifahrose_ ($104K~$215K), @nrulfatiha ($1.32K~$2.74K), @sabrinasazalii ($579~$1196).
Best For: Brands targeting young demographics interested in Fashion, Travel, Lifestyle, Beauty with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @mawaddatulhaq through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@sharifahrose_
Sharifah Rose differentiates herself from Mawaddatul Haq through a higher follower count and engagement rate, suggesting a broader reach and more active audience. While both influencers operate in the fashion and lifestyle space, Sharifah Rose showcases a wider range of brands, including both luxury and more accessible options, potentially appealing to a more diverse consumer base. Her content also integrates technology and self-care, expanding beyond fashion and travel. Sharifah Rose's professional approach is evident in her clear business contact and detailed product reviews, making her a reliable partner for brands seeking authentic endorsements. However, her geographic focus on Malaysia might be a limitation compared to Mawaddatul Haq's more global appeal.

Unique Strengths

  • Higher follower count and engagement rate compared to the target influencer.
  • Showcases a wider range of brands, appealing to a more diverse audience.
  • Integrates technology and self-care into her content, expanding beyond fashion and travel.
  • Provides detailed product reviews, building trust with her audience.
Estimated Collaboration Fee: $104K~$215K
@nrulfatiha
Nrulfatiha differentiates herself from Mawaddatul Haq through a focus on trendy, urban modest fashion, incorporating sportswear and streetwear elements. While Mawaddatul Haq showcases a more luxurious and global travel-oriented lifestyle, Nrulfatiha emphasizes accessible, everyday fashion with a modern twist. Nrulfatiha's content features collaborations with brands like Puma and Levi's, highlighting her appeal to a younger, fashion-conscious audience interested in contemporary styles. Her engagement rate is lower, but her style is more grounded and relatable, potentially attracting brands seeking to connect with a broader, more casual consumer base. She also attends fashion events, indicating a strong industry presence and networking capabilities. While Mawaddatul Haq promotes her own fashion brands, Nrulfatiha focuses on curating and showcasing various brands within her outfits, demonstrating versatility in brand partnerships.

Unique Strengths

  • Strong focus on trendy, urban modest fashion.
  • Incorporation of sportswear and streetwear elements.
  • Collaborations with accessible brands like Puma and Levi's.
  • Active participation in fashion events and industry networking.
Estimated Collaboration Fee: $1.32K~$2.74K
@sabrinasazalii
Sabrina Sazali, a Malaysian digital creator, differentiates herself from Mawaddatul Haq through her focus on a contemporary urban lifestyle alongside modest fashion and beauty. While both influencers operate in the modest fashion space, Sabrina's content includes glimpses of her daily life, healthy eating habits, and visits to cafes, creating a more relatable and accessible persona. She also demonstrates a clear interest in beauty and skincare, which is reflected in her content. Sabrina's engagement rate is higher than Mawaddatul Haq's, suggesting a more interactive audience. Her collaboration with brands like Love Earth showcases her ability to integrate sponsored content seamlessly into her lifestyle narrative. Overall, Sabrina offers a more intimate and lifestyle-oriented approach compared to Mawaddatul Haq's more polished and luxury-focused content.

Unique Strengths

  • Higher engagement rate compared to the target influencer.
  • Focus on a contemporary urban lifestyle, making her content relatable.
  • Strong emphasis on beauty and skincare, expanding her appeal.
  • Successful integration of sponsored content into her lifestyle narrative.
Estimated Collaboration Fee: $579~$1196

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