marwarioui - Mega Influencer specializing in Beauty & Fashion

AI-Based Influencer Analysis | Mega (2.2M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 24, 2025 • WhoTag.ai

@marwarioui Influencer Analysis

Powered by WhoTag.ai's influencer intelligence

Followers 2,223,401
Engagement Rate 0.37%
Viral Reach Rate 20.02%
Location Morocco/Portugal
Influencer Tags
#BeautyInfluencer #FashionStyle #TravelAdventures #LuxuryLifestyle #MoroccanCreator

💡 Profile Overview

Marwa Rioui is a Moroccan content creator focusing on beauty, fashion, and travel, showcasing a glamorous and luxurious lifestyle. Her content blends modern trends with traditional Moroccan elements, appealing to an audience interested in high-end aesthetics and cultural experiences. With a significant following and a willingness to collaborate, she is well-suited for brands targeting the Middle Eastern and North African market.

Personal Brand

Marwa Rioui distinguishes herself through a unique blend of high-end beauty, sophisticated fashion, and aspirational travel, deeply rooted in Moroccan culture. Unlike many beauty and fashion influencers, she seamlessly integrates traditional Moroccan elements, such as caftans, with modern trends, creating a culturally rich and visually captivating aesthetic. Her professional photography and polished presentation further elevate her brand, setting her apart from creators with a more casual or less curated approach. Marwa's target audience is likely composed of individuals interested in beauty trends, fashion inspiration, and luxury travel, particularly within the Middle Eastern and North African diaspora. Her content strategy effectively leverages visually appealing imagery and showcases a glamorous lifestyle, resonating with those who aspire to a similar level of sophistication and cultural appreciation. The high engagement rate suggests a strong connection with her followers, indicating that her content is both relevant and inspiring to her target demographic. Marwa's authenticity stems from her consistent portrayal of a confident, expressive, and culturally proud persona. Her willingness to showcase both modern and traditional fashion, coupled with her engaging communication style, fosters a genuine connection with her audience. Actionable insights for brand partnerships include collaborations with luxury brands seeking to reach a Middle Eastern audience, beauty brands looking to promote culturally relevant makeup trends, or travel companies aiming to highlight luxury destinations and experiences.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness. Marwa's content heavily features makeup looks, eyeliner styles, and lipstick trends, making her ideal for beauty brands. She showcases glam makeup and transformations, appealing to a beauty-focused audience. Potential partners include luxury brands like Dior Beauty and Chanel Beauty, as well as more accessible brands like Sephora Collection. Campaign opportunities include makeup tutorials, product reviews, and beauty trend showcases. The primary challenge is ensuring content disclosure aligns with brand guidelines. **FASHION (+++):** High collaboration readiness. Marwa showcases both trendy and traditional Moroccan fashion, providing diverse content opportunities. Her outfit-of-the-day posts and luxury accessory features make her suitable for collaborations with fashion brands. Potential partners include luxury brands like Louis Vuitton and Marc Jacobs (already tagged), as well as contemporary brands like Mango and Zara. Campaign opportunities include styling videos, fashion trend showcases, and brand ambassador roles. Ensuring consistent engagement with a broader audience beyond Arabic speakers is a key consideration. **TRAVEL (++):** Medium collaboration readiness. Marwa's travel content, featuring city exploration and beach destinations, aligns well with travel-related brands. Her visually rich and polished travel content is appealing to an audience interested in luxury travel experiences. Potential partners include luxury hotels like Four Seasons and travel agencies specializing in Moroccan and Portuguese destinations. Campaign opportunities include destination spotlights, hotel reviews, and travel vlogs. The challenge lies in expanding her geographic focus beyond Morocco and Portugal to appeal to a wider audience. **LUXURY (++):** Medium collaboration readiness. Marwa consistently showcases a glamorous lifestyle, including luxury items and experiences, which appeals to an audience interested in high-end products. Her brand mentions include Louis Vuitton and Van Cleef & Arpels, indicating existing brand affinity. Potential partners include luxury brands across fashion, beauty, and lifestyle, such as Gucci, Prada, and high-end jewelry brands. Campaign opportunities include luxury product showcases, brand ambassador roles, and sponsored travel experiences. Ensuring authenticity and relevance to her audience while promoting luxury products is a key consideration.

Brand Collaboration Strengths

  • High visual content standards with professional photography.
  • Strong engagement with traditional Moroccan culture.
  • Showcases a glamorous lifestyle, including luxury items.
  • Clear willingness to collaborate through business contact information.

Collaboration Considerations

  • Primary language is Arabic, potentially limiting broader international reach.
  • Lack of explicit 'Paid Partnership' disclosures requires clear communication on compliance.

Estimated Collaboration Fees

Feed Post $22K~$42K
Story $6K~$13K
Reels $27K~$58K
Package $44K~$90K

Tags for Collaboration

  • Moroccan Creator
  • Glamorous Lifestyle
  • Beauty & Fashion
  • Travel Enthusiast

Want to discover more influencer profiles?
Explore WhoTag.ai

Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @marwarioui is a mega-tier influencer with 2,223,401 followers, specializing in Beauty, Fashion, Travel, Moroccan Culture, Fitness content.
Performance: 0.37% engagement rate with 20.02% viral reach rate.
Pricing: Package collaborations $44K~$90K. Individual posts $22K~$42K.
Alternatives: 3 similar influencers available: @aflatona_ ($39K~$81K), @wydad_serri ($46K~$96K), @ikgham_dgh ($280K~$580K).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Travel, Moroccan Culture, Fitness with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @marwarioui through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@aflatona_
Mariam Mourad (aflatona_) differentiates herself from Marwa Rioui through a higher engagement rate (2.12% vs 0.37%) despite having a smaller follower count (1.7M vs 2.2M). Mariam's content focuses more on local Moroccan culture and lifestyle, particularly within Marrakech, while Marwa includes travel content from Portugal. Mariam's bio explicitly states her willingness to collaborate, and her content showcases a blend of modern and traditional Moroccan fashion. While both influencers use Arabic in their captions, Mariam also includes French, potentially broadening her regional appeal. Mariam's content also features local businesses, indicating a strong network within the Moroccan beauty, fashion, and hospitality sectors. Both influencers present a luxury-oriented lifestyle, but Mariam's is more grounded in Moroccan culture.

Unique Strengths

  • Higher engagement rate compared to the target influencer.
  • Strong focus on local Moroccan culture and lifestyle.
  • Explicitly states willingness to collaborate in her bio.
  • Includes French in her captions, potentially broadening regional appeal.
Estimated Collaboration Fee: $39K~$81K
@wydad_serri
Widad Serri differentiates herself from Marwa Rioui through her explicit identity as an actress, which adds a layer of authenticity and credibility to her collaborations. While both influencers focus on fashion, beauty, and Moroccan culture, Widad's content incorporates elements of "dark humor," offering a unique personality trait that may appeal to a specific audience segment. Her content also showcases a strong appreciation for Moroccan culture and traditional attire, providing a cultural angle for regional campaigns. Both influencers maintain high-quality visual content, but Widad's acting background may allow her to convey brand messages with greater impact and expressiveness. Widad's engagement rate is significantly higher, suggesting a more active and responsive audience. While Marwa's content is more focused on a luxurious lifestyle, Widad balances aspirational elements with relatable content, potentially broadening her appeal.

Unique Strengths

  • Strong personal brand as an actress, lending authenticity and credibility
  • High-quality visual content suitable for premium brand aesthetics
  • Diverse content themes including fashion, beauty, fitness, and travel
  • Appreciation for Moroccan culture and traditional attire
Estimated Collaboration Fee: $46K~$96K
@ikgham_dgh
Ikram Debbagh differentiates herself from Marwa Rioui through her strong emphasis on entrepreneurship, particularly in the beauty sector with her brand Glamik. While both influencers operate within the fashion and beauty space in Morocco, Ikram's content showcases her journey as a business owner, providing a unique angle for brands seeking to align with entrepreneurial values. Her engagement with local events and music festivals also offers a different lifestyle perspective compared to Marwa's focus on luxury travel and traditional Moroccan culture. Ikram's content, while glamorous, leans towards a more accessible and relatable style, potentially appealing to a broader audience interested in both fashion trends and personal growth. Her active promotion of her own brand and consistent engagement with fashion and beauty trends make her a strong candidate for collaborations seeking an authentic and aspirational voice in the Moroccan market.

Unique Strengths

  • Strong entrepreneurial focus with her own beauty brand, Glamik.
  • Active engagement with local events and music festivals.
  • Relatable and accessible style appealing to a broader audience.
  • Clear business acumen and understanding of brand building.
Estimated Collaboration Fee: $280K~$580K

Looking for more alternatives?

Find similar creators with detailed analytics.

Visit WhoTag.ai