marianabrascka - Macro Beauty & Fashion Influencer in Rio de Janeiro

AI-Based Influencer Analysis | Macro (111K) | Partnership Guide • Est. $169K-$282K • 3 Similar Influencers
📊 AI Analysis • As of October 17, 2025 • WhoTag.ai

@marianabrascka Influencer Analysis

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Followers 111,926
Engagement Rate 11.28%
Viral Reach Rate 184.59%
Location Brazil
Influencer Tags
#DigitalCreator #BeautyLover #SkincareRoutine #FashionStyle #TravelGram

💡 Profile Overview

Mariana Brascka is a Brazilian digital creator focusing on beauty, fashion, and lifestyle content. She presents a polished aesthetic with high-quality visuals, integrating brand collaborations seamlessly into her daily experiences. Mariana's engaging and approachable style makes her a trustworthy partner for brands seeking authentic integration and resonance with beauty enthusiasts.

Personal Brand

Mariana Brascka distinguishes herself through a polished yet relatable aesthetic, blending aspirational beauty and fashion content with authentic glimpses into her daily life. Her detailed product showcases and reviews, particularly within dermocosmetics, set her apart. Unlike influencers who solely focus on high-end luxury, Mariana balances accessible and premium brands, appealing to a broader audience. Her Brazilian identity also adds a unique cultural dimension, resonating with followers seeking beauty trends and lifestyle inspiration from a South American perspective. Mariana's target audience is likely composed of young women interested in beauty, fashion, and lifestyle trends, with a strong emphasis on skincare and makeup. Her content strategy effectively leverages high-quality visuals and engaging storytelling to capture attention. The strength of her approach lies in her ability to create a sense of community through active engagement and a friendly communication style. Her content resonates with those seeking both inspiration and practical advice, fostering a loyal following. Mariana's authenticity is evident in her genuine passion for beauty and skincare, which translates into trustworthy product recommendations. Her willingness to share aspects of her personal life, such as dating and self-care, further enhances her relatability. For brand partnerships, focusing on collaborations that align with her established interests, particularly in dermocosmetics and accessible luxury beauty, will yield the most authentic and impactful results. Brands should leverage her ability to seamlessly integrate products into her lifestyle content for maximum engagement.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness due to Mariana's established presence in the beauty sector. Her detailed product reviews and makeup tutorials, especially in dermocosmetics and skincare, make her an ideal partner for brands like La Roche-Posay, Vichy, and Eucerin. Campaign opportunities include sponsored product showcases, skincare routine demonstrations, and before-and-after results. High ROI is expected due to her engaged audience and authentic approach. Potential challenge lies in ensuring sponsored content aligns with her existing beauty standards. **FASHION (++):** Medium collaboration readiness. While Mariana showcases fashion events and OOTD posts, her focus is less consistent than beauty. She could effectively partner with fast-fashion brands like Renner or C&A, or accessory brands. Campaign opportunities include styling videos, outfit reveals, and seasonal lookbooks. ROI would be moderate, requiring strategic integration with her beauty content. A potential challenge is differentiating her style in a saturated fashion influencer market. **LIFESTYLE (++):** Medium collaboration readiness. Mariana's content touches on travel, pet care, and self-care, presenting opportunities for lifestyle brands. She could partner with brands like Petlove (pet supplies), or local travel agencies. Campaign opportunities include showcasing travel experiences, pet product reviews, and self-care routines. ROI would be moderate, dependent on the alignment of the brand with her existing lifestyle content. A challenge is ensuring these collaborations feel authentic and not forced. **TRAVEL (+):** Low collaboration readiness. While Mariana occasionally features travel experiences, it's not a primary focus. Potential partners could include local hotels or tourism boards within Brazil. Campaign opportunities might involve showcasing local destinations or travel-related products. ROI would likely be lower compared to beauty or fashion, requiring highly targeted campaigns. A significant challenge is the infrequency of her travel content.

Brand Collaboration Strengths

  • Consistently produces high-quality visual content with a polished aesthetic.
  • Actively engages in brand collaborations, clearly disclosing sponsored content and offering discount codes.
  • Demonstrates expertise in beauty and skincare through detailed product features and reviews.
  • Covers a broad lifestyle spectrum including fashion, travel, and pet care, appealing to a diverse audience.

Collaboration Considerations

  • Primary language of content is Portuguese, which may limit reach to non-Portuguese speaking audiences.
  • Content lacks a highly specialized niche, potentially making it less suitable for hyper-targeted campaigns.

Estimated Collaboration Fees

Feed Post $1K~$2K
Story $235~$529
Reels $1K~$2K
Package $2K~$4K

Tags for Collaboration

  • Brazilian Beauty Influencer
  • Lifestyle Creator
  • Fashion Enthusiast
  • Product Reviewer

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @marianabrascka is a macro-tier influencer with 111,926 followers, specializing in Beauty, Skincare, Fashion, Lifestyle content.
Performance: 11.28% engagement rate with 184.59% viral reach rate.
Pricing: Package collaborations $2K~$4K. Individual posts $1K~$2K.
Alternatives: 3 similar influencers available: @marinasantozs ($34K~$70K), @samanthabarross ($27K~$56K), @camysoares ($1.33K~$2.76K).
Best For: Brands targeting young demographics interested in Beauty, Skincare, Fashion, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @marianabrascka through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@marinasantozs
Marina Santoz differentiates herself from Mariana Brascka through a more focused approach to beauty and lifestyle content, emphasizing glamorous makeup looks and trendy fashion styles. While both creators operate within the Brazilian digital space, Marina showcases a higher level of sophistication and a keen eye for aesthetics, often featuring professional makeup and styling. Her content demonstrates a clear affinity for luxury and high-end beauty products, making her a suitable partner for premium brands. In contrast, Mariana Brascka covers a broader lifestyle spectrum, including travel and pet care, appealing to a more diverse audience. Marina's engagement rate is lower, but her content is highly polished and visually appealing, potentially attracting brands seeking a strong visual presence. Both creators are Brazilian, but Marina's content is more focused on beauty and fashion, while Mariana's is more lifestyle-oriented.

Unique Strengths

  • Demonstrates high-quality visual content with professional makeup and styling, suitable for aspirational brand campaigns.
  • Maintains a clear focus on beauty and fashion, appealing to relevant brands seeking a dedicated audience.
  • Exhibits willingness and readiness for collaborations with explicit contact information provided in her bio.
  • Engages with a variety of brands, indicating versatility and potential for diverse product integrations.
Estimated Collaboration Fee: $34K~$70K
@samanthabarross
Samantha Barros, like Mariana Brascka, is a Brazilian digital creator focusing on beauty, fashion, and lifestyle content. However, Samantha places a stronger emphasis on skincare and perfumes, which could appeal to brands specifically targeting those niches. While both influencers maintain a polished aesthetic, Samantha's content often highlights local Brazilian brands and events, providing a more localized appeal. Samantha's engagement rate is lower than Mariana's, which may be a consideration for brands prioritizing high interaction. However, Samantha's consistent content quality and clear niche focus make her a valuable partner for brands targeting the Brazilian beauty and fashion market. She also showcases luxury items, suggesting an audience with aspirational interests, though her primary collaborations aren't exclusively luxury-focused.

Unique Strengths

  • Strong focus on skincare and perfumes, offering a niche appeal.
  • Highlights local Brazilian brands and events, providing localized relevance.
  • Consistent content quality with a polished aesthetic.
  • Professional approach to brand partnerships with clear communication and discount codes.
Estimated Collaboration Fee: $27K~$56K
@camysoares
Camila Soares differentiates herself from Mariana Brascka through a more pronounced focus on beauty tips aimed at enhancing self-esteem, creating a niche around personal development within the beauty space. While both influencers operate in the beauty and lifestyle domains, Camila's content is more concentrated on practical advice and techniques, particularly in skincare and makeup, whereas Mariana's encompasses a broader lifestyle range including travel and pet care. Camila also demonstrates a strong connection to her local community in Belo Horizonte, actively promoting and attending local events, which could be valuable for brands targeting that specific region. Her engagement rate is lower, but her specialized focus may attract a more dedicated audience within her niche.

Unique Strengths

  • Strong focus on beauty tips for self-esteem enhancement
  • Expertise in skincare and makeup techniques
  • Active promotion of local events in Belo Horizonte
  • Emphasis on practical beauty advice and product reviews
Estimated Collaboration Fee: $1.33K~$2.76K

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