marderegil._ - Mega Fashion & Lifestyle Influencer from Mexico

AI-Based Influencer Analysis | Mega (3.1M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers

@marderegil._ Influencer Analysis

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Followers 3,101,844
Engagement Rate 2.46%
Viral Reach Rate 30.63%
Location Mexico/Spain
Influencer Tags
#FashionStyle #TravelGram #OOTD #LuxuryFashion #BeautyLover

💡 Profile Overview

Mar Schoenwald de Regil is a fashion-forward lifestyle creator who curates an aspirational aesthetic centered around fashion, travel, and personal well-being. Her content features high-quality photography showcasing trendy outfits and luxury accessories, often set in urban landscapes or scenic travel destinations. She engages her audience with a confident and expressive personality, making her a compelling partner for brands seeking a youthful, sophisticated, and globally-minded influencer, ready for professional collaborations.

Personal Brand

Mar Schoenwald de Regil distinguishes herself through a curated blend of high fashion and accessible lifestyle content. Unlike some influencers who focus solely on luxury, she integrates aspirational elements with relatable daily moments, creating a sense of attainable elegance. Her consistent aesthetic, characterized by trendy outfits and vibrant backdrops, provides a visually cohesive brand identity. This, combined with her youthful energy and confident presentation, sets her apart in the competitive landscape of fashion and lifestyle influencers. Her target audience likely comprises young, fashion-conscious individuals who aspire to a sophisticated yet active lifestyle. Her content strategy effectively leverages high-quality visuals and engaging storytelling to capture attention. The inclusion of travel destinations and fitness activities broadens her appeal, attracting followers interested in diverse lifestyle aspects. By showcasing products seamlessly within her personal style, she creates a desire for her audience to emulate her look and lifestyle. Mar Schoenwald de Regil's authenticity stems from her expressive communication style and glimpses into her daily life. This creates a genuine connection with her audience, fostering trust and loyalty. For brand partnerships, it is crucial to align with her established aesthetic and values. Brands should leverage her expertise in fashion styling and her ability to seamlessly integrate products into her lifestyle content. Collaborations that highlight her confidence, adventurous spirit, and chic style will resonate most effectively with her audience.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Mar consistently showcases a high-end and trendy fashion aesthetic, making her an ideal partner for brands in luxury and contemporary apparel and accessories. Her expertise lies in styling and presenting products seamlessly within her chic aesthetic. Ideal partners include brands like Gucci, Prada, and Zara. Expect high ROI through outfit showcases and styling videos. Potential challenge: Ensuring brand alignment with her personal style. **LUXURY (++):** Medium collaboration readiness. Mar's aspirational lifestyle and frequent showcasing of luxury accessories position her well for partnerships with high-end brands. Her collaborations with Pandora and Carolina Herrera demonstrate her ability to integrate luxury products authentically. Ideal for brands like Dior, Chanel, and Louis Vuitton. Campaign opportunities include product placements and event appearances. Potential challenge: Maintaining exclusivity and brand image. **BEAUTY (++):** Medium collaboration readiness. While not her primary focus, Mar's natural makeup looks and skincare routines offer opportunities for beauty brand collaborations. Her content often features subtle beauty enhancements, making her suitable for brands focusing on natural beauty and skincare. Ideal partners include brands like Sephora, NARS, and Dior Beauty. Campaign opportunities include makeup tutorials and skincare routines. Potential challenge: Standing out in a crowded beauty influencer market. **TRAVEL (++):** Medium collaboration readiness. Mar's travel content, featuring vibrant urban landscapes and picturesque destinations, aligns well with travel-related brands. Her global appeal and high-quality photography make her a compelling partner for promoting travel experiences and destinations. Ideal partners include brands like Four Seasons Hotels, Airbnb, and Emirates. Campaign opportunities include destination reviews and travel vlogs. Potential challenge: Differentiating her travel content from other travel influencers.

Brand Collaboration Strengths

  • High-quality visual content and trendy fashion aesthetic appealing to luxury and contemporary brands.
  • Authentic product integration within lifestyle content, proven by collaborations with brands like Pandora and Carolina Herrera.
  • Global appeal with content featuring travel and diverse settings, suitable for international campaigns.
  • Strong engagement rate indicating an active and responsive audience.

Collaboration Considerations

  • Content captions are predominantly in Spanish, requiring translation for English-speaking audiences.
  • Personal brand is strongly tied to a youthful aesthetic, potentially limiting suitability for older demographics.

Estimated Collaboration Fees

Feed Post $22K~$41K
Story $5K~$12K
Reels $26K~$57K
Package $43K~$88K

Tags for Collaboration

  • Luxury Fashion
  • Travel & Lifestyle
  • Beauty & Accessories
  • Youthful Appeal

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Needs Improvement
Profile: @marderegil._ is a mega-tier influencer with 3,101,844 followers, specializing in Fashion, Lifestyle, Travel, Fitness, Beauty content.
Performance: 2.46% engagement rate with 30.63% viral reach rate.
Pricing: Package collaborations $43K~$88K. Individual posts $22K~$41K.
Alternatives: 3 similar influencers available: @danieela.hamilton ($703~$1.45K), @kjdesalvo ($262~$540), @lytaa__o ($1.28K~$2.65K).
Best For: Brands targeting young demographics interested in Fashion, Lifestyle, Travel, Fitness, Beauty with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @marderegil._ through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@danieela.hamilton
Daniela Hamilton, based in Guadalajara, Mexico, differentiates herself from Mar Schoenwald de Regil through a smaller but engaged audience and a focus on accessible fashion and lifestyle content. While Mar targets a luxury-oriented demographic with high-end brands, Daniela showcases more relatable and attainable styles, making her suitable for brands targeting everyday consumers. Daniela's content emphasizes personal style and experiences, offering a more intimate connection with her followers. Her collaboration history includes brands like Cklass and Fashion Nova, reflecting her appeal to a broader market. Although her engagement rate is lower, her localized presence in Guadalajara and her focus on practical fashion tips provide unique opportunities for brands seeking regional or budget-conscious influencer marketing.

Unique Strengths

  • Strong regional presence in Guadalajara, Mexico
  • Focus on accessible and relatable fashion
  • Emphasis on personal style and experiences
  • Collaboration history with mass-market brands
Estimated Collaboration Fee: $703~$1.45K
@kjdesalvo
KJDesalvo, with 10.1K followers and a high engagement rate of 16.16%, presents a micro-influencer alternative to Mar Schoenwald de Regil. While both influencers focus on fashion, beauty, and travel, KJDesalvo's smaller audience allows for potentially more personalized engagement. KJDesalvo's content includes luxury brands, aligning with the target's aspirational lifestyle, but her follower count results in a much lower collaboration cost. Her content also features family and pet-related posts, adding a relatable dimension. Unlike Mar, KJDesalvo's audience is primarily US-based, offering a different geographic focus. KJDesalvo's collaboration tier is 'Ready - Professional', indicating experience with brand partnerships, making her a viable option for brands seeking a smaller-scale campaign with a focus on fashion, beauty, and travel.

Unique Strengths

  • High engagement rate (16.16%) indicating an active and responsive audience.
  • Focus on fashion, beauty, and travel, aligning with the target influencer.
  • Includes family and pet-related content, adding a relatable dimension.
  • Lower collaboration cost due to smaller follower count.
Estimated Collaboration Fee: $262~$540
@lytaa__o
Lytaa__o, with approximately 49.5K followers, presents a more accessible alternative to Mar Schoenwald de Regil, who boasts over 3 million followers. Lytaa__o focuses on fashion, lifestyle, and beauty, showcasing a polished and aspirational aesthetic. While Mar targets a broader Spanish-speaking audience with content in both Spanish and English, Lytaa__o's content is primarily in English, potentially appealing to a different demographic. Lytaa__o's engagement rate is higher at 3.47% compared to Mar's 2.46%, suggesting a more interactive audience. However, Mar's content features diverse settings and luxury brands, while Lytaa__o's style is more minimalist and urban-focused. For brands seeking a cost-effective collaboration with a strong focus on fashion and beauty, Lytaa__o offers a viable option with a dedicated and engaged following.

Unique Strengths

  • Strong focus on fashion and beauty content
  • Higher engagement rate compared to the target influencer
  • Polished and aspirational aesthetic
  • Cost-effective collaboration option
Estimated Collaboration Fee: $1.28K~$2.65K

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