makeupbymurry - Macro Beauty Influencer & Makeup Artist

AI-Based Influencer Analysis | Macro (201K) | Partnership Guide • Est. $6.4K-$10.8K • 3 Similar Influencers
📊 AI Analysis • As of October 28, 2025 • WhoTag.ai

@makeupbymurry Influencer Analysis

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Followers 201,168
Engagement Rate 0.35%
Viral Reach Rate 12.88%
Location Venezuela
Influencer Tags
#MakeupArtist #BeautyCreator #MakeupLooks #FashionStyle #TravelAdventures

💡 Profile Overview

Marisabel Van Der Biest, known as makeupbymurry, is a professional makeup artist and beauty content creator specializing in bridal, social, and character makeup. Certified in Makeup Designory, New York, she creates visually rich and engaging content, showcasing her expertise and passion for beauty. Her warm communication style and diverse makeup looks make her an appealing influencer for beauty and lifestyle brands targeting a Latin American audience.

Personal Brand

Marisabel Van Der Biest, known as makeupbymurry, distinguishes herself through her dual expertise as a certified professional makeup artist and a dynamic beauty content creator. Her extensive 13-year experience in the makeup industry, coupled with her New York certification, provides a level of technical skill and artistry that sets her apart from many beauty influencers. Her ability to seamlessly transition between elegant bridal looks, social artistry, and elaborate character makeup demonstrates a versatility that appeals to a broad audience seeking both everyday beauty advice and specialized artistic transformations. makeupbymurry's content strategy effectively caters to a target audience interested in both professional-grade makeup techniques and relatable beauty content. Her visually rich tutorials and artistic transformations resonate with viewers seeking inspiration and practical guidance. By incorporating elements of her personal life, fashion, and travel experiences, she fosters a deeper connection with her audience, creating a loyal community that values her expertise and engaging personality. The focus on Y2K, Halloween, and cosplay makeup further broadens her appeal to niche communities. Marisabel's authenticity stems from her genuine passion for makeup artistry and her willingness to share her personal journey. This creates a sense of trust and relatability with her audience. For brand partnerships, this authenticity is invaluable. Brands should leverage her expertise by collaborating on tutorials showcasing product application techniques or creating themed makeup looks. Given her interest in European travel, partnerships with beauty or fashion brands targeting travelers would also be a natural fit.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness due to Marisabel's primary focus as a professional makeup artist and beauty content creator. She excels in areas like bridal makeup, character makeup, and general makeup artistry. Ideal brand partners include Sephora, MAC Cosmetics, and Charlotte Tilbury. Campaign opportunities include makeup tutorials, product reviews, and artistic transformations. Potential challenges include ensuring brand alignment with her artistic style and Spanish-speaking audience. **FASHION (++):** Medium collaboration readiness. While not her primary focus, Marisabel incorporates fashion styling into her content, particularly Y2K trends. She has tagged brands like Zara and Asos, indicating interest and potential. Suitable brands include H&M, Mango, and Shein. Campaign opportunities include styling videos and outfit showcases. The challenge lies in shifting focus from makeup to fashion and catering to a broader audience. **TRAVEL (++):** Medium collaboration readiness. Marisabel occasionally features travel content, particularly European destinations and Disney Parks. Ideal partners include Disneyland Paris, Booking.com, and local European tourism boards. Campaign opportunities include travel vlogs, destination spotlights, and hotel/experience reviews. The challenge is the infrequency of travel content, requiring strategic integration with her core beauty content. **LIFESTYLE (+):** Low collaboration readiness. While glimpses of her personal life are present, lifestyle content isn't a primary focus. Potential lies in showcasing beauty routines within her daily life. Suitable brands include home decor or subscription boxes. Campaign opportunities include integrating sponsored products into her daily routine. The challenge is building a stronger lifestyle narrative to attract relevant brand partnerships.

Brand Collaboration Strengths

  • Certified professional makeup artist with proven expertise.
  • Creates diverse, high-quality visual content, including intricate makeup transformations.
  • Engages with a dedicated audience, fostering a supportive community.
  • Has a track record of brand collaborations, including event participation and product promotion.

Collaboration Considerations

  • Content is primarily in Spanish, potentially limiting reach for non-Spanish speaking campaigns.
  • Focus on character makeup might not align with all traditional beauty brand campaigns.

Estimated Collaboration Fees

Feed Post $2K~$5K
Story $1K~$1K
Reels $3K~$6K
Package $5K~$10K

Tags for Collaboration

  • Makeup Artistry
  • Beauty Content
  • Venezuelan Influencer
  • Creative Makeup Looks

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @makeupbymurry is a macro-tier influencer with 201,168 followers, specializing in Beauty, Fashion, Travel content.
Performance: 0.35% engagement rate with 12.88% viral reach rate.
Pricing: Package collaborations $5K~$10K. Individual posts $2K~$5K.
Alternatives: 3 similar influencers available: @melizajg ($8.7K~$18K), @divamreyes_ ($556~$1.1K), @funmakeup505 ($411~$850).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Travel with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @makeupbymurry through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@melizajg
Melizajg differentiates herself from makeupbymurry through her specialization in artistic and expressive eye makeup, particularly graphic liners and colorful designs, appealing to a niche audience interested in advanced techniques. While makeupbymurry showcases a broader range of makeup artistry, including bridal and character makeup, Melizajg's focus is narrower but deeper, potentially offering a more targeted reach for brands specializing in eye makeup products. Melizajg's follower count is significantly smaller, which may result in lower overall reach but potentially higher engagement within her specific niche. Both influencers are based in Latin America and create content in Spanish, but Melizajg's Mexican and Colombian roots may resonate more strongly with audiences in those regions. Melizajg's willingness to collaborate is evident in her bio, making her readily approachable for brand partnerships. Her content style is visually driven, emphasizing close-up shots of her intricate eye makeup, which could be particularly effective for showcasing product details.

Unique Strengths

  • Specializes in intricate and artistic eye makeup
  • Strong focus on graphic liners and colorful designs
  • High-quality, close-up visual content
  • Clear willingness to collaborate with brands
Estimated Collaboration Fee: $8.7K~$18K
@divamreyes_
DIVA MUA, based in Brooklyn, New York, differentiates herself from makeupbymurry through her active participation in New York Fashion Week, providing her with a strong connection to the fashion industry. While both influencers focus on makeup artistry, DIVA MUA's content is heavily influenced by high-fashion events and collaborations with designers and models. Her style is more experimental and avant-garde, reflecting runway trends. She also has a YouTube channel, expanding her reach. In contrast, makeupbymurry focuses on a broader range of makeup styles, including bridal and character makeup, and incorporates more personal lifestyle content like travel. DIVA MUA's engagement rate is significantly higher, suggesting a more interactive audience. However, her follower count is much lower, indicating a smaller reach compared to makeupbymurry.

Unique Strengths

  • Strong connection to the fashion industry through NYFW participation
  • High engagement rate with her audience
  • Experimental and avant-garde makeup style
  • Active YouTube channel presence
Estimated Collaboration Fee: $556~$1.1K
@funmakeup505
Funmakeup505 differentiates from makeupbymurry primarily through audience size and content focus. While makeupbymurry has a larger following and creates content spanning bridal, character, and social artistry, Funmakeup505 operates with a smaller, more niche audience, focusing on glam makeup and client transformations. Funmakeup505 also integrates aspects of her life as a mother and her fitness journey, adding a relatable dimension that makeupbymurry's content doesn't emphasize. Furthermore, Funmakeup505's content is heavily visual, showcasing client work, whereas makeupbymurry shares more detailed tutorials and personal lifestyle elements. This makes Funmakeup505 suitable for brands seeking targeted engagement within a smaller, community-driven audience interested in professional makeup services and relatable mom-life content.

Unique Strengths

  • Strong makeup artistry skills evident in diverse looks and client transformations.
  • Actively engages with clients and expresses appreciation for their trust, fostering positive relationships.
  • Willing to travel for professional bookings, expanding her service reach and potential for collaborations.
  • Integrates personal aspects of her life as a mother and fitness enthusiast, adding a relatable dimension.
Estimated Collaboration Fee: $411~$850

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