makeupby_yj - Macro Beauty Business Coach & Makeup Educator

AI-Based Influencer Analysis | Macro (154K) | Partnership Guide • Est. $5.5K-$9.8K • 3 Similar Influencers
📊 AI Analysis • As of October 31, 2025 • WhoTag.ai

@makeupby_yj Influencer Analysis

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Followers 154,955
Engagement Rate 0.11%
Viral Reach Rate 10.51%
Location UK
Influencer Tags
#BeautyBusiness #MakeupEducator #BusinessCoach #GlamMakeup #LuxuryLifestyle

💡 Profile Overview

Yasmin James is a UK-based makeup educator and business coach specializing in helping beauty professionals scale their businesses. Her content blends professional makeup artistry with strategic business advice, often featuring glamorous lifestyle elements. She appeals to aspiring and established beauty professionals seeking to elevate their skills and business acumen, making her a suitable partner for brands targeting this audience.

Personal Brand

Yasmin James, known as @makeupby_yj, distinguishes herself through a blend of makeup artistry and business coaching, a relatively unique combination within the beauty influencer landscape. Her focus on empowering beauty professionals to scale their businesses sets her apart from influencers solely focused on product reviews or personal makeup tutorials. The aspirational and glamorous aesthetic, coupled with her authoritative yet encouraging tone, further solidifies her position as a mentor and leader in the beauty industry, rather than just another makeup artist. Her target audience likely consists of aspiring or established makeup artists and beauty professionals seeking to elevate their skills and business acumen. Her content strategy, featuring high-quality visuals of her makeup artistry and luxurious lifestyle, appeals to their desire for professional growth and financial independence. The strength of her content lies in its dual focus: providing practical makeup techniques while simultaneously offering strategic business advice, catering to the holistic needs of her target audience. Yasmin's personal authenticity stems from her consistent portrayal of a confident, ambitious, and professional persona, aligning with her role as a business coach and makeup educator. Her glamorous lifestyle, while aspirational, is presented in a way that feels attainable through hard work and strategic planning. For brand partnerships, this authenticity suggests collaborations with brands that align with her values of empowerment, professional growth, and luxury, such as high-end makeup brands, business tools, or fashion labels catering to ambitious women.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness given Yasmin's core focus as a makeup educator and artist. She excels in glam makeup, bridal beauty, and professional makeup education, making her ideal for brands like Charlotte Tilbury, Anastasia Beverly Hills, and Morphe. Campaign opportunities include makeup tutorials, product reviews, and educational content. High ROI is expected due to her engaged audience of aspiring beauty professionals. Potential challenge lies in ensuring authenticity and avoiding oversaturation of sponsored content. **FASHION (++):** Medium collaboration readiness. While not her primary focus, Yasmin's aspirational lifestyle and luxury fashion sense present opportunities for partnerships with brands like ASOS, Revolve, or even designer rental services. She could showcase outfits for events, travel, or everyday glam. ROI would be moderate, focusing on brand awareness and driving traffic. The challenge is aligning fashion collaborations with her core beauty-focused audience. **LUXURY (++):** Medium collaboration readiness. Yasmin's content often features luxury travel, high-end fashion, and aspirational lifestyle elements. This makes her a suitable partner for luxury brands seeking to reach an affluent audience. Potential partners include luxury skincare brands like La Mer, high-end luggage brands like Rimowa, or luxury travel companies. ROI would focus on brand prestige and reaching a high-value demographic. A challenge is ensuring the collaborations feel authentic and not overly promotional. **EDUCATION (++):** Medium collaboration readiness. As a beauty business coach, Yasmin is well-positioned to partner with educational platforms or business tools aimed at entrepreneurs. This could include collaborations with online course platforms like Teachable or business software companies like HoneyBook. Campaign opportunities include webinars, workshops, and product integrations. ROI would be focused on lead generation and brand awareness within the beauty professional community. A potential challenge is ensuring the educational content remains valuable and not overly sales-focused.

Brand Collaboration Strengths

  • Strong expertise in makeup artistry and beauty business coaching.
  • High-quality visual content with a consistent glamorous aesthetic.
  • Clear and direct communication style, focusing on empowering her audience.
  • Proven track record of generating income through her services.

Collaboration Considerations

  • Content is heavily focused on beauty education and business coaching, which might limit appeal for brands outside these specific niches.
  • Lack of explicit paid partnership disclosures in the provided content, making it difficult to assess past brand collaboration experience directly.

Estimated Collaboration Fees

Feed Post $2K~$3K
Story $0K~$1K
Reels $2K~$5K
Package $4K~$8K

Tags for Collaboration

  • Beauty Business Coaching
  • Makeup Education
  • Glamorous Lifestyle
  • Entrepreneurial Mentorship

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @makeupby_yj is a macro-tier influencer with 154,955 followers, specializing in Beauty, Business, Fashion, Travel, Lifestyle content.
Performance: 0.11% engagement rate with 10.51% viral reach rate.
Pricing: Package collaborations $4K~$8K. Individual posts $2K~$3K.
Alternatives: 3 similar influencers available: @makeupbyalessandra_ ($35K~$73K), @natali_nebylitsa_mua ($699~$1.44K), @liuhada._ ($434~$896).
Best For: Brands targeting young demographics interested in Beauty, Business, Fashion, Travel, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @makeupby_yj through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@makeupbyalessandra_
Alessandra differentiates herself from Yasmin by focusing almost exclusively on bridal makeup and luxury destination weddings, primarily in Europe. While Yasmin offers broader beauty business coaching, Alessandra hones in on the specific needs and aesthetics of brides and makeup artists in the high-end wedding industry. Alessandra's content showcases meticulously crafted makeup looks, product breakdowns, and business tips tailored for aspiring artists in the bridal niche. She emphasizes a supportive 'big sister' persona, offering expert advice and inspiration, while Yasmin focuses on empowering beauty professionals to scale their businesses more generally. Alessandra's visual content maintains a high aesthetic standard, featuring elegant visuals and a sophisticated approach to beauty and lifestyle, aligning with the luxury wedding market. This makes her a strong choice for brands specifically targeting the bridal and destination wedding market in Europe.

Unique Strengths

  • Specialization in bridal makeup and luxury destination weddings.
  • Strong focus on the European wedding market.
  • High-quality visual content with an elegant and sophisticated aesthetic.
  • Supportive 'big sister' persona, offering expert advice and inspiration.
Estimated Collaboration Fee: $35K~$73K
@natali_nebylitsa_mua
Natali Nebylitsa is a Ukrainian makeup artist and beauty educator, differentiating herself from Yasmin James through a more localized focus and a different cultural context. While Yasmin targets a global audience with a luxury lifestyle brand, Natali's content is primarily in Ukrainian and geared towards her local community, offering makeup courses and services in Cherkasy and Kyiv. Natali's approach is more hands-on and instructional, focusing on practical beauty tips and techniques, whereas Yasmin blends makeup artistry with business coaching. Natali's content also reflects a more accessible and relatable aesthetic, contrasting with Yasmin's glamorous and aspirational brand. This makes Natali a potentially better fit for brands seeking to engage with a Ukrainian audience or those prioritizing practical beauty education over a luxury lifestyle association.

Unique Strengths

  • Strong expertise in makeup artistry and beauty education within the Ukrainian market.
  • High engagement rate, indicating a responsive and active audience.
  • Clear and confident communication style, providing practical advice and motivational insights.
  • Explicitly open to brand collaborations, indicating a professional and business-oriented approach to partnerships.
Estimated Collaboration Fee: $699~$1.44K
@liuhada._
Liuhada._ is a Korean makeup artist and educator, differentiating herself from Yasmin James through a focus on K-beauty trends and techniques. While Yasmin James targets beauty professionals with business coaching, Liuhada._ caters to a broader audience interested in learning makeup application and skincare, particularly within the Korean beauty context. Her content includes tutorials, product reviews, and client makeovers, showcasing a range of makeup styles. Unlike Yasmin, who presents a glamorous and luxury-focused lifestyle, Liuhada._ maintains a more approachable and professional image, emphasizing education and personalized beauty solutions. Her smaller follower count and focus on the Korean market may offer a more niche and engaged audience for brands specifically targeting K-beauty enthusiasts. She also has prior collaboration experience, suggesting a professional approach to partnerships.

Unique Strengths

  • Expertise in K-beauty trends and techniques
  • Focus on makeup education and personalized beauty
  • Professional and approachable image
  • Prior collaboration experience
Estimated Collaboration Fee: $434~$896

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