maell_lee - Mega Comedian & Actor from Jakarta

AI-Based Influencer Analysis | Mega (5.6M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 15, 2025 • WhoTag.ai

@maell_lee Influencer Analysis

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Followers 5,623,266
Engagement Rate 0.27%
Viral Reach Rate 7.35%
Location Indonesia
Influencer Tags
#comedian #indonesiancreator #familylife #comedy #actor

💡 Profile Overview

Maell Lee is a male Indonesian comedian and actor known for his 'Strongest Thug on Earth' persona. He creates humorous skits, family-oriented content, and showcases his passion for padel, engaging a broad audience. With a large following and experience in film promotions and brand collaborations, he is a versatile and professional content creator ready for brand partnerships.

Personal Brand

Maell Lee distinguishes himself through his 'Strongest Thug on Earth' persona, a comedic archetype that blends toughness with relatability. This unique branding sets him apart from typical comedians and lifestyle influencers. His ability to integrate humor with family-oriented content creates a surprisingly wholesome appeal. Unlike many influencers who focus solely on aspirational content, Maell Lee's persona allows him to connect with audiences on a more grounded and accessible level, making him a versatile entertainer. Maell Lee's target audience likely comprises young adults and families in Indonesia who appreciate humor, relatable content, and a glimpse into personal life. His content strategy effectively leverages short, engaging comedic skits, family updates, and sports activities like padel. The strength lies in his ability to blend entertainment with genuine personal experiences, fostering a strong connection with his followers. Film promotions are seamlessly integrated, capitalizing on his engaged community. Maell Lee's authenticity stems from his consistent portrayal of his comedic persona and genuine engagement with family and sports. Brands seeking partnerships should leverage his comedic talent and family-oriented appeal. Actionable insights include collaborations with family-friendly products, sports equipment, or brands that align with his Indonesian cultural values. Emphasizing his 'Strongest Thug' persona in a humorous context can create memorable and engaging campaigns.

Collaboration Opportunities

**FASHION (++):** Medium collaboration readiness. Maell Lee's style, showcased through casual, formal, and traditional attire, presents opportunities for fashion brands. He has existing partnerships with tailors, indicating openness to collaborations. Ideal for brands like Erigo, 3Second, and local Indonesian brands specializing in casual wear or traditional clothing. Campaigns could include style showcases and outfit recommendations. Potential challenge lies in aligning his comedic persona with brand aesthetics. **GAMING (++):** Medium collaboration readiness. His interest in mobile games, coupled with his large following, makes him suitable for gaming-related partnerships. He could collaborate with mobile game developers like Mobile Legends: Bang Bang or Free Fire, or gaming accessory brands. Campaigns could involve game streams, reviews, or in-game item promotions. The challenge is ensuring the gaming content resonates with his broader audience. **FOOD & BEVERAGE (+):** Low collaboration readiness. While not a primary focus, his family-oriented content and lifestyle posts occasionally feature food and beverages. This presents a potential opportunity for brands targeting families or those promoting Indonesian cuisine. Suitable for brands like Indomie, Teh Botol Sosro, or local restaurant chains. Campaigns could include family meal features or taste tests. The challenge is integrating food and beverage content naturally into his existing comedic and lifestyle themes. **SPORTS (++):** Medium collaboration readiness. His active participation in padel and mentions of related brands indicate a genuine interest in sports. This makes him suitable for collaborations with sports equipment brands like Adidas or Nike, or local sports clubs and organizations. Campaigns could include showcasing sports gear, promoting sports events, or creating comedic sports-related content. The challenge is balancing his comedic persona with the sports brand's image.

Brand Collaboration Strengths

  • Strong comedic persona and acting skills create highly engaging content.
  • Large and diverse audience interested in comedy, sports, and family life.
  • Proven experience with brand collaborations, including film promotions and mobile game partnerships.
  • Authentic portrayal of family life and Indonesian cultural values.

Collaboration Considerations

  • Content is primarily in Indonesian, which may limit global reach without localization.
  • The 'Strongest Thug' persona might not align with all brand images.

Estimated Collaboration Fees

Feed Post $28K~$53K
Story $7K~$16K
Reels $34K~$74K
Package $55K~$114K

Tags for Collaboration

  • Comedy
  • Sports
  • Family Entertainment
  • Indonesian Culture

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @maell_lee is a mega-tier influencer with 5,623,266 followers, specializing in Comedy, Sports, Family Lifestyle, Entertainment, Acting content.
Performance: 0.27% engagement rate with 7.35% viral reach rate.
Pricing: Package collaborations $55K~$114K. Individual posts $28K~$53K.
Alternatives: 3 similar influencers available: @tarrabudiman ($31K~$63K), @thereal_rezkyadhitya ($349K~$720K), @irfan.ghafur ($14K~$29K).
Best For: Brands targeting young demographics interested in Comedy, Sports, Family Lifestyle, Entertainment, Acting with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @maell_lee through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@tarrabudiman
Tarrabudiman differentiates himself from Maell Lee through a focus on fitness, family, and fashion, presenting a more holistic lifestyle influencer persona. While Maell Lee is known for his comedic 'Strongest Thug' character and skits, Tarrabudiman showcases an active lifestyle through running and workouts, balanced with family moments and fashion collaborations. Tarrabudiman's content also incorporates travel, offering a broader range of lifestyle content compared to Maell Lee's primarily comedy-focused approach. Both influencers cater to an Indonesian audience, but Tarrabudiman's emphasis on fitness and fashion may attract a slightly different demographic interested in health, style, and family-oriented content. Tarrabudiman's engagement rate is lower, but his consistent brand collaborations and versatile content themes make him a viable alternative for brands seeking a family-friendly and active lifestyle influencer.

Unique Strengths

  • Strong focus on fitness and running, appealing to health-conscious audiences.
  • Family-oriented content creates a relatable and engaging connection with parents.
  • Versatile content themes including fashion, travel, and lifestyle.
  • Established brand partnerships with Adidas and MSGlowForMen.
Estimated Collaboration Fee: $31K~$63K
@thereal_rezkyadhitya
Rezky Adhitya, an Indonesian actor and family lifestyle influencer, differentiates himself from Maell Lee through a focus on a balanced and active lifestyle, incorporating sports like padel and snowboarding, and family travel adventures. While Maell Lee is known for his comedic persona, Rezky presents a more aspirational image, subtly integrating luxury items into his family photos. Rezky's content also includes religious pilgrimages, adding a cultural and spiritual dimension. Both influencers cater to a similar Indonesian audience, but Rezky's emphasis on family, sports, and travel provides a different angle for brands seeking to connect with this demographic. His content is predominantly in Indonesian, which may require localization for international campaigns. Overall, Rezky offers a compelling platform for lifestyle and family-focused brand collaborations.

Unique Strengths

  • Strong family-oriented content appealing to family-focused brands.
  • Consistent engagement in sports like padel and snowboarding.
  • Clear willingness to collaborate, with contact information provided.
  • Balanced lifestyle integrating family, travel, and active pursuits.
Estimated Collaboration Fee: $349K~$720K
@irfan.ghafur
Irfan Ghafur differentiates himself from Maell Lee through his focus on Indonesian football parody, offering a unique angle within the Indonesian entertainment landscape. While Maell Lee is known for his broader comedic skits and family-oriented content, Irfan specializes in humorous takes on football events and personalities, appealing to a specific niche. Irfan's content also incorporates aspects of his personal life, including his family and travels, adding a relatable dimension. Unlike Maell Lee, who has established brand collaborations, Irfan's experience in formal partnerships appears limited. However, his strong engagement and unique content style present a fresh approach for brands seeking to connect with Indonesian football enthusiasts. Irfan's academic background in law also adds an intellectual layer to his profile, setting him apart from Maell Lee's comedic persona.

Unique Strengths

  • Strong engagement with sports content, particularly football, appealing to a large national audience.
  • Unique blend of humor and parody, offering creative and memorable brand integration opportunities.
  • Explicitly open to collaborations with a contact provided in the bio, indicating readiness for business.
  • Diverse content themes including family, travel, and personal achievements, allowing for varied brand partnerships.
Estimated Collaboration Fee: $14K~$29K

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