m.ramadhansn - Football Influencer & Adidas Ambassador

AI-Based Influencer Analysis | Mega (1.3M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 24, 2025 • WhoTag.ai

@m.ramadhansn Influencer Analysis

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Followers 1,333,029
Engagement Rate 2.37%
Viral Reach Rate 22.33%
Location Indonesia
Influencer Tags
#FootballLife #AthleteLife #SportsMotivation #AdidasAmbassador #HyundaiPartner

💡 Profile Overview

M Ramadhan Sananta is a professional Indonesian footballer and Adidas ambassador, known for sharing his sports journey, training, and lifestyle. His content highlights his athletic endeavors, team activities, and brand collaborations, particularly with Adidas and Hyundai. He appeals to an audience interested in sports, fitness, and an aspirational lifestyle, making him a valuable partner for brands in these sectors. He demonstrates a clear aptitude for integrating brand messages authentically within his sports and lifestyle narrative.

Personal Brand

M Ramadhan Sananta distinguishes himself through his authentic portrayal of a professional footballer's life, setting him apart from general sports influencers. His direct association with Liga 1 and his role in DPMM FC and Persis provide a unique, insider perspective on Indonesian football. This specialization, combined with his confirmed partnerships with major brands like Adidas and Hyundai, elevates his credibility and appeal to brands seeking genuine engagement within the sports community. His target audience is likely composed of young, aspiring athletes and football enthusiasts who admire his dedication and success. His content strategy effectively leverages high-quality visuals of training, matches, and lifestyle elements, creating an aspirational yet relatable image. The motivational tone and focus on fitness and a driven lifestyle resonate strongly, fostering a loyal and engaged following. This makes him an ideal partner for brands targeting a demographic interested in sports, fitness, and personal achievement. Sananta's authenticity stems from his genuine commitment to his sport and his consistent portrayal of a focused, determined athlete. Brands can leverage this by collaborating on campaigns that highlight his training regimen, game preparation, or personal journey. Actionable insights include creating content that showcases how specific products enhance his performance or contribute to his lifestyle, ensuring a seamless integration that resonates with his audience and reinforces his authentic brand image.

Collaboration Opportunities

**SPORTS (+++):** High collaboration readiness due to his profession as a footballer and existing partnerships with Adidas. He excels in football-related sportswear and equipment. Ideal for brands like Nike, Puma, and sports nutrition companies like Gatorade. Campaigns could include training videos, product endorsements, and match-day content, promising high ROI due to his engaged audience. A potential challenge is ensuring content remains diverse and doesn't solely focus on Adidas products. **FASHION (++):** Medium collaboration readiness. While primarily an athlete, he showcases casual wear and athleisure styles, indicating potential in men's fashion. Suitable for brands like Uniqlo, H&M, and local Indonesian brands specializing in streetwear or athletic apparel. Campaign opportunities include style guides, outfit showcases, and casual wear endorsements. ROI is moderate, requiring a focus on relatable and accessible fashion choices. A challenge is balancing his athletic image with fashion-focused content. **AUTOMOTIVE (++):** Medium collaboration readiness, demonstrated by his existing partnership with Hyundai and content featuring car reviews and driving. He excels in showcasing vehicle features and exploring city driving experiences. Ideal for brands like Toyota, Honda, or automotive accessories companies. Campaigns could include car reviews, driving experiences, and showcasing vehicle features, offering a moderate ROI. A potential challenge is ensuring content appeals to a broad audience beyond just car enthusiasts. **WELLNESS (++):** Medium collaboration readiness. His lifestyle as a professional athlete naturally aligns with wellness, particularly in fitness and health. Suitable for brands like Myprotein, local Indonesian supplement brands, or fitness equipment companies. Campaign opportunities include workout routines, nutritional advice, and promoting a healthy lifestyle. ROI is moderate, requiring a focus on authentic and relatable wellness content. A potential challenge is ensuring content aligns with his professional athlete image and doesn't come across as overly commercial.

Brand Collaboration Strengths

  • Strong athletic image and professional demeanor, aligning well with sports and fitness brands.
  • High-quality visual content showcasing a polished and aspirational lifestyle.
  • Proven brand partnership experience with Adidas and Hyundai.
  • Significant and engaged audience, indicating strong reach and potential campaign impact.

Collaboration Considerations

  • Content is heavily focused on professional football, potentially limiting appeal for brands outside related sectors.
  • Captions are primarily in Indonesian, which may require translation for broader international campaigns.

Estimated Collaboration Fees

Feed Post $7K~$12K
Story $2K~$4K
Reels $8K~$17K
Package $13K~$27K

Tags for Collaboration

  • Sports Apparel
  • Automotive
  • Fitness Equipment
  • Men's Lifestyle

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Needs Improvement
Profile: @m.ramadhansn is a mega-tier influencer with 1,333,029 followers, specializing in Sports, Fitness, Automotive, Men's Fashion content.
Performance: 2.37% engagement rate with 22.33% viral reach rate.
Pricing: Package collaborations $13K~$27K. Individual posts $7K~$12K.
Alternatives: 3 similar influencers available: @marselinoferdinan10 ($58.3K~$120.5K), @rizkyridhoramadhani ($34.6K~$71.6K), @marcklok ($31K~$65K).
Best For: Brands targeting young demographics interested in Sports, Fitness, Automotive, Men's Fashion with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @m.ramadhansn through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@marselinoferdinan10
Marselino Ferdinan, with a significantly larger follower base and higher engagement rate than the target influencer, presents a broader reach for potential brand collaborations. While both influencers are Indonesian professional footballers, Marselino's content extends slightly beyond sports, incorporating elements of travel, lifestyle, and fashion, offering more diverse integration opportunities for brands. His collaborations with brands like Pocari Sweat and Alfamart demonstrate a wider appeal beyond just sports-related endorsements. However, his captions are sometimes brief and in Indonesian, which might require localization efforts for global campaigns. Overall, Marselino's larger audience and slightly broader content focus could provide a greater return on investment for brands seeking extensive reach and varied content integration.

Unique Strengths

  • Larger and more engaged audience compared to the target influencer.
  • Content includes travel, lifestyle, and fashion, offering diverse brand integration.
  • Proven track record of collaborating with a variety of brands.
  • Strong focus on both athletic career and personal life, creating a relatable persona.
Estimated Collaboration Fee: $58.3K~$120.5K
@rizkyridhoramadhani
Rizkyridhoramadhani, with a larger follower base and significantly higher engagement rate, presents a compelling alternative to M Ramadhan Sananta. While both are Indonesian professional footballers, Rizky's higher engagement suggests a more active and responsive audience. His brand ambassador roles with Le Minerale and Champion indicate established commercial appeal. Furthermore, Rizky's content includes personal milestones like his wedding and pilgrimage, adding a relatable dimension absent in Sananta's primarily sports-focused content. This blend of professional and personal content could broaden appeal for brands seeking a more intimate connection with their audience. However, both influencers share a similar geographic focus, potentially limiting relevance for global campaigns not targeting Indonesia.

Unique Strengths

  • Higher follower count and engagement rate compared to the target influencer.
  • Established brand ambassador roles with multiple brands.
  • Inclusion of personal milestones adds relatability.
  • Strong association with professional football and the national team.
Estimated Collaboration Fee: $34.6K~$71.6K
@marcklok
Marc Klok differentiates himself from M Ramadhan Sananta through his established career and broader lifestyle content. While both are Indonesian professional footballers, Klok's content includes family life, luxury brands, and inspirational messaging, appealing to a wider audience. He has a proven track record of long-term brand partnerships with high-end brands like Hublot and YSL Beauty, showcasing his ability to integrate luxury products seamlessly. Klok's communication style is more personal and motivational, fostering a strong connection with his followers. His content also reflects his role as a family man, which adds a relatable dimension that may attract brands targeting families. Klok's higher follower count also provides a broader reach.

Unique Strengths

  • Established athlete with a large, engaged audience in Indonesia
  • Demonstrates professionalism in brand partnerships with luxury brands
  • Content features high-quality visuals and a consistent brand image
  • Strong family values and inspirational messaging appeal to a broad demographic
Estimated Collaboration Fee: $31K~$65K

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