licealice__ - Macro Beauty & Fashion Creator in São Paulo

AI-Based Influencer Analysis | Macro (120K) | Partnership Guide • Est. $1.8K-$3.0K • 3 Similar Influencers
📊 AI Analysis • As of October 28, 2025 • WhoTag.ai

@licealice__ Influencer Analysis

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Followers 120,333
Engagement Rate 2.09%
Viral Reach Rate 17.88%
Location Brazil
Influencer Tags
#SelfCare #BeautyRoutine #HairCare #CurlyHair #MakeupTrends

💡 Profile Overview

Alice is a beauty and fashion content creator based in São Paulo, Brazil, specializing in self-care, curly hair routines, and affordable fashion finds. She creates high-quality visual content, including detailed product reviews and discount codes for her audience. With a confident and engaging personality, she has built a strong community around accessible beauty and style, making her a valuable partner for brands targeting young adults.

Personal Brand

Alice differentiates herself through a focus on accessible beauty and fashion, particularly catering to curly hair care. Her detailed product reviews, often accompanied by discount codes, provide tangible value to her audience. The combination of high-quality visuals and a confident, expressive tone sets her apart from competitors who may lack her level of engagement or specific expertise in curly hair. This specialization allows her to carve a niche and establish herself as a trusted resource. Alice's content strategy resonates strongly with young adults seeking practical beauty and fashion advice. Her focus on self-care, affordable fashion, and makeup trends aligns with their interests and purchasing power. By providing detailed product reviews and discount codes, she fosters a sense of community and trust. Her engaging personality and relatable approach make her a credible source for recommendations, driving engagement and brand loyalty. Alice's authenticity stems from her genuine passion for beauty and fashion, particularly her expertise in curly hair care. Brands seeking partnerships should leverage her credibility by providing her with exclusive access to new products or collaborations. Emphasizing her role as a trusted advisor and allowing her to create authentic content that aligns with her personal brand will maximize the impact of any partnership. Brands should also consider long-term collaborations to further solidify her position as a brand advocate.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness due to Alice's expertise in makeup, skincare, and hair care, especially curly hair. Her detailed product reviews and tutorials make her ideal for brands like L'Oréal Paris, Maybelline, and Pantene. Campaign opportunities include product launches, hair care routines, and makeup tutorials. High ROI is expected due to her engaged audience and proven track record. Potential challenge: ensuring authenticity while promoting a wide range of beauty products. **FASHION (+++):** Strong collaboration readiness, demonstrated by numerous partnerships with Shein, Romwe, and Dazy. Alice's trendy style and fashion hauls appeal to a youthful audience. Ideal for brands like Zara, H&M, and Forever 21. Campaign opportunities include styling videos, try-on hauls, and promoting seasonal collections. High ROI is anticipated due to her audience's interest in affordable fashion. Potential challenge: differentiating her content from other fast-fashion influencers. **LIFESTYLE (++):** Medium collaboration readiness with potential in self-care and daily tips. While not her primary focus, her content touches on aspects of daily life that align with lifestyle brands. Suitable for brands like Miniso, Daiso, and local stationery or home goods brands. Campaign opportunities include promoting self-care routines, home organization tips, and daily essentials. Medium ROI is expected as lifestyle content is secondary. Potential challenge: integrating lifestyle products seamlessly into her existing beauty and fashion content. **WELLNESS (+):** Low collaboration readiness, but an emerging opportunity. Alice's self-care focus could extend to wellness products and practices. Suitable for brands like GNC, local vitamin brands, or fitness apparel companies. Campaign opportunities include promoting healthy habits, workout routines, or wellness supplements. Low ROI is expected as wellness is not a primary content pillar. Potential challenge: authentically integrating wellness content without alienating her existing audience.

Brand Collaboration Strengths

  • Consistently produces high-quality visual content focused on beauty and fashion.
  • Actively engages in brand collaborations, clearly disclosing partnerships and offering discount codes.
  • Demonstrates expertise in hair care, particularly for curly hair, and provides detailed product reviews.
  • Possesses a strong personal style that is trendy and appealing to a youthful audience.

Collaboration Considerations

  • Content is heavily focused on fashion and beauty, which might limit collaboration opportunities outside these categories.
  • The primary language used is Portuguese, which could limit reach for global campaigns not targeting Portuguese-speaking audiences.

Estimated Collaboration Fees

Feed Post $1K~$2K
Story $253~$569
Reels $1K~$3K
Package $2K~$4K

Tags for Collaboration

  • Beauty Influencer
  • Fashion Blogger
  • Curly Hair Expert
  • Self Care Advocate

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Needs Improvement
Profile: @licealice__ is a macro-tier influencer with 120,333 followers, specializing in Beauty, Hair Care, Fashion & Style, Self Care content.
Performance: 2.09% engagement rate with 17.88% viral reach rate.
Pricing: Package collaborations $2K~$4K. Individual posts $1K~$2K.
Alternatives: 3 similar influencers available: @maartinsduda ($23K~$47K), @camysoares ($1.3K~$2.8K), @liviaspinho ($11.2K~$23.2K).
Best For: Brands targeting young demographics interested in Beauty, Hair Care, Fashion & Style, Self Care with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @licealice__ through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@maartinsduda
Duda Martins differentiates herself from licealice__ through a stronger emphasis on travel and lifestyle content, alongside beauty and hair care. While both influencers focus on curly hair and beauty, Duda incorporates travel experiences and showcases a more diverse range of activities. Duda's content also reflects a slightly more luxurious lifestyle, featuring collaborations with brands like Sephora and Nudestix, indicating a higher-end market segment. Her engagement rate is lower than licealice__, but her content diversity and travel focus could appeal to brands seeking broader lifestyle integration. Duda's content also shows a more professional influencer persona, with high-quality visuals and curated narratives.

Unique Strengths

  • Specializes in curly hair care with detailed product recommendations and styling tips.
  • Maintains high visual content standards across fashion, beauty, and travel posts.
  • Exhibits a professional approach to brand partnerships with clear disclosure practices.
  • Offers diverse content covering beauty, fashion, and travel, appealing to lifestyle-oriented campaigns.
Estimated Collaboration Fee: $23K~$47K
@camysoares
Camila Soares differentiates herself from licealice__ through a more pronounced focus on skincare and a broader lifestyle integration. While both creators operate within the beauty space, Camila emphasizes self-esteem through beauty tips and incorporates elements of her personal life, such as attending local events and sharing moments with her partner. This provides a more holistic view of her lifestyle, contrasting with licealice__'s primarily beauty and fashion-centric content. Camila's content also demonstrates a strong connection to her local community in Belo Horizonte, making her a valuable partner for brands seeking regional influence. While licealice__ focuses on curly hair and affordable fashion, Camila's expertise extends to fragrance reviews and a more versatile fashion sense, appealing to a slightly older demographic interested in a wider range of beauty and lifestyle topics.

Unique Strengths

  • Strong focus on skincare and fragrance reviews.
  • Integration of personal lifestyle and local events.
  • Emphasis on self-esteem and empowerment through beauty.
  • Versatile fashion sense appealing to a broader audience.
Estimated Collaboration Fee: $1.3K~$2.8K
@liviaspinho
Lívia Souza Pinho differentiates herself from licealice__ primarily through her focus on blonde curly hair and a slightly more mature and urban style. While both influencers operate in the beauty and fashion space in São Paulo, Lívia's content emphasizes hair styling techniques and showcases a wider range of fashion outfits, including street style. She also incorporates glimpses of her personal life, such as moments with her partner, adding a relatable dimension. Lívia's visual aesthetic is characterized by bright, well-composed photographs that highlight her striking blonde curls and diverse outfit choices. Her engagement rate is lower, but she still maintains a professional presence with a clear business contact for collaborations.

Unique Strengths

  • Specializes in blonde curly hair, offering a niche within the broader curly hair market.
  • Showcases a diverse range of fashion outfits, including street style, providing broader appeal.
  • Includes glimpses of personal life, adding a relatable dimension to her content.
  • Maintains a professional presence with a clear business contact for collaborations.
Estimated Collaboration Fee: $11.2K~$23.2K

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