layloqasimmm - Macro Influencer specializing in Makeup Artistry

AI-Based Influencer Analysis | Macro (354K) | Partnership Guide • Est. $12.3K-$21.4K • 3 Similar Influencers

@layloqasimmm Influencer Analysis

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Followers 354,645
Engagement Rate 2.75%
Viral Reach Rate 81.94%
Location USA
Influencer Tags
#MakeupArtistry #AlternativeFashion #BeautyInfluencer #CreativeMakeup #SubcultureStyle

💡 Profile Overview

Laylo Qasim is a beauty and alternative fashion content creator known for her striking makeup artistry and unique style. She blends gothic, emo, and punk elements into her looks, appealing to a dedicated audience interested in subcultures. With a management contact in her bio and a history of brand tags, she is well-positioned for brand collaborations.

Personal Brand

Laylo Qasim distinguishes herself through a unique fusion of alternative subcultures and contemporary beauty trends. Her expertise in gothic, emo, and punk-inspired makeup sets her apart, offering a refreshing contrast to mainstream beauty influencers. This niche focus, combined with her confident and expressive personality, allows her to cater to an audience seeking unconventional and bold aesthetics. Her consistent integration of the hijab into her diverse styles further enhances her unique brand identity, appealing to a broader audience seeking inclusivity and representation. Laylo's content strategy effectively resonates with individuals drawn to alternative fashion and makeup artistry. Her target audience likely values self-expression, creativity, and individuality. By showcasing dramatic makeup looks and edgy fashion choices, she provides inspiration and validation for those who embrace non-conformity. Her humorous and engaging communication style fosters a strong sense of community, encouraging interaction and loyalty among her followers. This approach strengthens her position as a trusted source within her niche. Laylo's authenticity stems from her genuine passion for alternative aesthetics and her willingness to express her unique personality. Brands seeking partnerships should leverage her credibility by allowing her creative freedom in showcasing their products. Collaborations should align with her established style and values, focusing on products that complement her edgy aesthetic. Too Faced is a great start, but brands specializing in alternative fashion, statement jewelry, or even urban lifestyle products would also be a natural fit.

Collaboration Opportunities

**BEAUTY (+++):** Laylo demonstrates high collaboration readiness within the beauty industry, particularly in dramatic makeup, alternative aesthetics, and product reviews. Her existing partnership with Too Faced and mentions of Pinky Paradise highlight her appeal to brands targeting niche beauty markets. Ideal partners include brands like Urban Decay, Killstar Beauty, or even niche fragrance brands seeking to align with edgy aesthetics. Campaigns could focus on product tutorials, themed makeup looks, or showcasing new collections. High ROI is expected due to her engaged audience and makeup artistry skills. **FASHION (++):** Laylo presents a medium collaboration readiness in the fashion industry, specifically within alternative and urban styles. Her content showcases gothic and emo fashion, making her suitable for brands like Dolls Kill, Hot Topic, or independent streetwear labels. Potential campaigns could involve styling videos, outfit showcases, or promoting specific collections. While her fashion content is strong, it's less consistent than her makeup content, requiring a focused strategy. ROI is moderate, contingent on campaign alignment with her core aesthetic. **LIFESTYLE (+):** Laylo shows emerging potential within the lifestyle category, particularly in areas related to urban exploration and alternative subcultures. While not a primary focus, her occasional posts featuring city travel and personal style suggest opportunities for partnerships with brands like Doc Martens or alternative lifestyle brands. Campaigns could involve showcasing products within her daily life or featuring her experiences in urban settings. Readiness is lower compared to beauty and fashion, requiring a creative approach to integrate lifestyle products authentically. ROI would be dependent on the campaign's relevance to her audience. **MUSIC (++):** Laylo has medium collaboration readiness within the music industry, specifically within alternative music genres. Her mentions of bands like Sleeping With Sirens and her overall aesthetic align well with the emo and punk subcultures. Potential campaigns could involve promoting new album releases, band merchandise, or music-related events. Ideal partners include record labels, music streaming services, or brands specializing in band merchandise. ROI is moderate, contingent on campaign alignment with her core audience's musical tastes.

Brand Collaboration Strengths

  • Strong visual identity and unique aesthetic in the beauty and fashion space.
  • High engagement with specific subcultures like goth and emo.
  • Advanced makeup skills and product knowledge.
  • Professional approach to her platform, evidenced by a management contact.

Collaboration Considerations

  • Niche aesthetic may limit appeal to mainstream brands.
  • Content primarily centered on makeup and personal style.

Estimated Collaboration Fees

Feed Post $4K~$8K
Story $1K~$2K
Reels $5K~$11K
Package $8K~$17K

Tags for Collaboration

  • Alternative Beauty
  • Gothic Fashion
  • Emo Style
  • Makeup Artistry

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Excellent
Profile: @layloqasimmm is a macro-tier influencer with 354,645 followers, specializing in Beauty, Fashion, Lifestyle content.
Performance: 2.75% engagement rate with 81.94% viral reach rate.
Pricing: Package collaborations $8K~$17K. Individual posts $4K~$8K.
Alternatives: 3 similar influencers available: @gvtrvtxo ($21K~$45K), @earth222arii ($841~$1739), @tummyacid ($244~$504).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @layloqasimmm through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@gvtrvtxo
gvtrvtxo, also known as 𝔓𝔥𝔬𝔢 𝔐𝔞𝔱𝔱𝔞𝔩𝔬, is a digital creator specializing in gothic and alternative fashion and makeup. Her content is characterized by artistic and intricate makeup looks, often inspired by horror aesthetics, and edgy fashion styles. She has a smaller but highly engaged audience compared to Laylo Qasim. While Laylo integrates her hijab into her alternative style, gvtrvtxo's style is more traditionally gothic. Gvtrvtxo's content is heavily focused on self-portraits showcasing her makeup artistry, while Laylo's content includes more lifestyle elements like urban exploration and event attendance. Gvtrvtxo's collaboration history includes brands like Hot Topic, TTD Eye, and Punk Rave, indicating a focus on brands within the alternative fashion and beauty space. Laylo has collaborated with Too Faced and tagged brands like Beats By Dre, suggesting a broader range of potential brand partnerships.

Unique Strengths

  • Strong expertise in gothic and alternative makeup artistry
  • Consistent production of high-quality visual content
  • Active engagement with her community
  • Proven track record of brand collaboration within her niche
Estimated Collaboration Fee: $21K~$45K
@earth222arii
earth222arii, while having a smaller follower count than layloqasimmm, presents a similar alternative aesthetic with a focus on bold makeup and unique hair colors. A key differentiator is earth222arii's explicit engagement in brand collaborations, demonstrated through discount codes for brands like Techypop and Mirrorpass, showcasing a clear understanding of influencer marketing. While Laylo's content leans towards high-fashion and editorial-style makeup, earth222arii incorporates more lifestyle elements, such as concert and aquarium visits, potentially offering broader brand integration opportunities. earth222arii's engagement rate is significantly higher, suggesting a more active and responsive audience. However, Laylo's professional management and larger reach may appeal to brands seeking wider exposure, while earth222arii offers a more niche and engaged audience with proven collaboration experience.

Unique Strengths

  • High engagement rate indicating a responsive audience.
  • Proven experience with brand collaborations through discount codes.
  • Incorporation of lifestyle content offering broader brand integration.
  • Distinct alternative aesthetic appealing to a niche market.
Estimated Collaboration Fee: $841~$1739
@tummyacid
Tummyacid differentiates from Laylo Qasim primarily in follower count and engagement rate. Laylo has a significantly larger following (354K vs. 9.4K) and a higher engagement rate (2.75% vs 1.37%). Tummyacid focuses more intensely on gothic and metalhead subcultures, showcasing a darker, more extreme aesthetic with tattoos and piercings, while Laylo blends various alternative styles. Tummyacid's content is heavily self-portrait and makeup-focused, whereas Laylo incorporates more lifestyle elements. Tummyacid's smaller reach may offer a more niche and dedicated audience, potentially appealing to brands seeking hyper-targeted engagement within the gothic/metal community, at a lower cost. Laylo's broader appeal and larger audience make her suitable for brands seeking wider visibility within alternative beauty and fashion.

Unique Strengths

  • Strong focus on gothic and metalhead subcultures
  • Highly artistic and dramatic makeup looks
  • Unique personal style with tattoos and piercings
  • Authentic and direct communication style
Estimated Collaboration Fee: $244~$504

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