latashatakimoana - Micro Creator specializing in Māori Culture

AI-Based Influencer Analysis | Micro (54.9K) | Collaboration Guide • Est. $1.5K-$1.8K • 3 Similar Influencers
📊 AI Analysis • As of November 02, 2025 • WhoTag.ai

@latashatakimoana Influencer Analysis

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Followers 54,919
Engagement Rate 2.01%
Viral Reach Rate 54.28%
Location New Zealand
Influencer Tags
#MāoriCulture #FamilyAdventures #ParentingJourney #HomeLife #Whānau

💡 Profile Overview

Latasha Takimoana is a Māori digital creator and entrepreneur from New Zealand, known for her family-centric content that beautifully intertwines her personal life with her rich cultural heritage. Her content style is warm, genuine, and relatable, often featuring her three children in everyday activities and cultural performances. She is an ideal partner for brands seeking genuine cultural engagement and family-oriented messaging, fostering a strong connection with her audience.

Personal Brand

Latasha Takimoana distinguishes herself through the authentic integration of Māori culture into her family lifestyle content. Unlike many lifestyle influencers, she doesn't just showcase products; she weaves them into the fabric of her cultural heritage and daily family life. This creates a unique and compelling narrative that resonates deeply with her audience, setting her apart from competitors who may offer more generic parenting or lifestyle content. Latasha's content strategy excels at tapping into the psychology of family-oriented individuals who value cultural heritage and community. Her strengths lie in creating relatable content that showcases everyday family moments intertwined with Māori traditions. This approach fosters a strong sense of connection and belonging among her followers, making them feel like part of her extended family and creating a highly engaged audience receptive to her recommendations. Latasha's authenticity stems from her genuine representation of Māori culture and family values. Brands seeking partnerships should prioritize collaborations that align with these core values, such as family products, cultural experiences, or health and wellness initiatives relevant to the Māori community. Highlighting her cultural expertise and family-centric approach in marketing campaigns will maximize the impact and resonate authentically with her audience.

Collaboration Opportunities

**LIFESTYLE (+++):** High collaboration readiness due to Latasha's focus on family-centered content, home decor, and product reviews. Excels in promoting home and living products, particularly those that align with Māori culture and family values. Ideal for brands like Briscoes (NZ homeware retailer) and ecostore (eco-friendly cleaning products). Campaign opportunities include home makeover series and product integration into daily family life. Potential challenge: ensuring products resonate with her cultural values. **FASHION (++):** Medium collaboration readiness, with potential in kids' fashion and family apparel. Latasha frequently features her children's clothing and family outfits, making her suitable for brands targeting parents. Ideal for brands like Cotton On Kids and H&M Kids. Campaign opportunities include styling tips for family photoshoots and showcasing seasonal collections. Potential challenge: expanding beyond children's wear to encompass a broader range of fashion styles. **TRAVEL (++):** Medium collaboration readiness, given her content featuring New Zealand travel and family vacations. Excels in showcasing family-friendly destinations and activities within New Zealand, particularly the South Island. Ideal for brands like Air New Zealand and Tourism New Zealand. Campaign opportunities include travel vlogs and destination reviews. Potential challenge: expanding beyond domestic travel to include international destinations. **BEAUTY (+):** Low collaboration readiness, with limited beauty-specific content. While she owns a lash lounge, her content doesn't heavily feature beauty products or services. Suitable for brands like The Body Shop or local Māori-owned beauty brands if the focus is on natural or culturally relevant products. Campaign opportunities could include incorporating beauty routines into her lifestyle content. Potential challenge: building credibility in the beauty space given her primary focus on family and culture.

Brand Collaboration Strengths

  • Strong family-centered content appealing to brands targeting parents and family lifestyles.
  • Authentic engagement with Māori culture, providing a unique and valuable reach for culturally relevant campaigns.
  • Clear experience with brand collaborations, including proper disclosure for gifted and sponsored posts.
  • Consistent content quality and a clear, approachable communication style that fosters audience trust.

Collaboration Considerations

  • Content is heavily centered on family and personal life, which may restrict the scope for brands outside of the parenting or home categories.
  • The primary geographic focus on New Zealand and Māori culture might limit appeal for brands seeking broad international reach.

Estimated Collaboration Fees

Feed Post $1K~$1K
Story $165~$371
Reels $1K~$2K
Package $1K~$3K

Tags for Collaboration

  • Māori Culture
  • Family Lifestyle
  • Home Decor
  • Parenting

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Average
Profile: @latashatakimoana is a micro-tier influencer with 54,919 followers, specializing in Parenting, Family Lifestyle, Home Decor, Māori Culture, Beauty Services content.
Performance: 2.01% engagement rate with 54.28% viral reach rate.
Pricing: Package collaborations $1K~$3K. Individual posts $1K~$1K.
Alternatives: 3 similar influencers available: @asssshhhy ($99~$205), @kristen_in_bloom ($215~$446), @laceytaylor_ ($62~$128).
Best For: Brands targeting young demographics interested in Parenting, Family Lifestyle, Home Decor, Māori Culture, Beauty Services with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @latashatakimoana through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@asssshhhy
Ashton, a New Zealand-based digital creator and makeup artist, presents a compelling alternative to Latasha Takimoana. While both influencers share a connection to Māori culture and family-oriented content, Ashton distinguishes herself through her expertise in beauty and makeup artistry. Her content blends personal family vlogs, especially around travel and motherhood, with detailed beauty tutorials and product reviews. This focus on beauty, coupled with her luxury consumption patterns, sets her apart from Latasha's broader lifestyle and home-focused content. Ashton's engagement rate is below average, but her authentic and relatable approach, combined with her high-quality visual content, makes her a valuable partner for brands seeking to connect with a beauty-conscious audience. Her recent travel content to the USA also suggests a growing interest in broader experiences and potentially a wider audience reach.

Unique Strengths

  • Demonstrates specialized knowledge in beauty and makeup through detailed tutorials and product reviews
  • Maintains high visual content standards, especially for makeup looks and personal vlogs
  • Exhibits authenticity and relatability, particularly in content related to motherhood and family life
  • Shows professionalism in brand partnerships with clear disclosure practices
Estimated Collaboration Fee: $99~$205
@kristen_in_bloom
Kristen McCourtie, a Wellington-based digital creator, differentiates herself from Latasha Takimoana through a stronger emphasis on kids' fashion and a more pronounced focus on user-generated content (UGC). While both influencers operate within the family and parenting niche in New Zealand, Kristen's content leans towards showcasing stylish children's wear and actively seeking brand collaborations for UGC. Latasha, on the other hand, integrates Māori culture more deeply into her content and highlights her entrepreneurial venture with a lash lounge. Kristen's aesthetic is also more modern and visually driven, with high-quality static images, whereas Latasha's content is more personal and family-oriented, often featuring candid moments. Kristen's engagement rate is slightly lower, but her focus on UGC may offer brands a different type of collaboration opportunity.

Unique Strengths

  • Strong focus on kids' fashion and style
  • Active creation of user-generated content (UGC)
  • High-quality visual content with a modern aesthetic
  • Emphasis on family meals and wellness solutions
Estimated Collaboration Fee: $215~$446
@laceytaylor_
Lacey Taylor-Craig, as a UGC creator based in Auckland, New Zealand, presents a different approach to content creation compared to Latasha Takimoana. While both influencers focus on family and lifestyle content, Lacey emphasizes user-generated content, indicating a willingness to create content tailored to brand specifications. Her smaller follower count allows for a more intimate connection with her audience, potentially leading to higher engagement rates for specific campaigns. Lacey's openness about her surrogacy journey adds a unique layer of authenticity and relatability, which could resonate strongly with audiences interested in personal stories and family-building experiences. While Latasha focuses on Māori culture and community, Lacey's content is more broadly focused on family life, home decor, and wellness, making her suitable for brands targeting a wider demographic within New Zealand. Her luxury consumption, as indicated by occasional features of higher-end items, suggests a different audience segment compared to Latasha's more budget-conscious approach.

Unique Strengths

  • Authentic portrayal of family life and motherhood
  • Clear willingness and experience with product reviews and gifted items
  • Consistent visual content quality suitable for professional brand integration
  • Personal storytelling fosters deep emotional connections and trust
Estimated Collaboration Fee: $62~$128

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