l.ee.ms - Micro K-Beauty Creator & Skincare Specialist in Seoul

AI-Based Influencer Analysis | Micro (22K) | Collaboration Guide • Est. $617-$1,102 • 3 Similar Influencers
📊 AI Analysis • As of February 13, 2026 • WhoTag.ai

@l.ee.ms Influencer Analysis

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Followers 22,093
Engagement Rate 0.05%
Viral Reach Rate 80.18%
Location South Korea
Influencer Tags
#KBeauty #InnerBeauty #SeoulLife #FashionStyle #DailyVlog

💡 Profile Overview

This K-beauty and lifestyle influencer shares her trendy urban experiences, focusing on beauty, fashion, and cafe culture. Her polished aesthetic and engaging personality make her appealing to brands seeking an authentic yet aspirational persona. While primarily focused on organic content, her bio indicates a professional intent and potential for future collaborations, particularly within the K-beauty market.

Personal Brand

@l.ee.ms differentiates herself through a blend of K-beauty expertise, inner beauty advocacy, and a trendy urban lifestyle, all presented with a polished aesthetic. Her affiliation with a beauty company provides a level of credibility often lacking in general lifestyle influencers. The focus on both external and internal well-being, coupled with her visually appealing content, sets her apart from competitors who may concentrate solely on fashion or travel. Her target audience likely comprises young, urban women interested in K-beauty, fashion, and lifestyle trends. The content strategy effectively leverages high-quality visuals and relatable experiences, such as cafe visits and travel, to engage this demographic. The inclusion of her pet further enhances relatability and fosters a sense of community. Strengths lie in creating aspirational yet attainable content that resonates with her audience's desires for beauty, style, and a fulfilling lifestyle. @l.ee.ms projects authenticity through her genuine interest in beauty and lifestyle topics, evident in her consistent content and warm communication style. Actionable insights for brand partnerships include leveraging her K-beauty expertise for skincare or makeup collaborations. Her love for dogs also opens doors for pet-related brand deals. Brands seeking to reach a stylish, urban demographic interested in beauty and lifestyle would find her an ideal partner.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness. The influencer's focus on K-beauty and inner beauty positions her strongly for partnerships with skincare, makeup, and hair care brands. Her association with a beauty company adds credibility. Ideal for brands like Laneige, Innisfree, and Clio. Expect high ROI through tutorials, product reviews, and showcasing beauty routines. Potential challenge: ensuring sponsored content aligns with her authentic beauty philosophy. **FASHION (++):** Medium collaboration readiness. Her trendy urban lifestyle and frequent cafe visits provide a natural backdrop for showcasing fashion choices. She demonstrates an interest in luxury fashion, but also features more accessible styles. Suitable for brands like SPAO, ADLV, and local Korean designer brands. Campaign opportunities include outfit showcases and styling tips. Challenge: inconsistent fashion-focused content may require more creative direction. **LIFESTYLE (++):** Medium collaboration readiness. The influencer's content showcases her trendy urban lifestyle, including cafe visits, travel experiences, and pet ownership. This opens opportunities for collaborations with home decor, stationery, and pet-related brands. Ideal for brands like Kakao Friends, Oneroom.today, and local pet supply stores. Potential campaigns include showcasing home decor items, reviewing lifestyle gadgets, and featuring pet products. Challenge: Lifestyle content is secondary to beauty and fashion, requiring careful integration of brand messaging. **FOOD & BEVERAGE (++):** Medium collaboration readiness. Her frequent cafe visits and dessert features make her suitable for collaborations with cafes, restaurants, and beverage brands. Ideal for brands like Starbucks Korea, local dessert cafes, and beverage companies. Campaign opportunities include cafe reviews, showcasing new menu items, and promoting food products. Challenge: ensuring food and beverage collaborations align with her health-conscious image.

Brand Collaboration Strengths

  • Strong focus on K-beauty and inner beauty, aligning with relevant brand categories.
  • High-quality visual content with a polished aesthetic, suitable for aspirational brand campaigns.
  • Engages in a trendy urban lifestyle, frequently visiting cafes and popular destinations.
  • Clear interest in fashion and luxury items, indicating potential for high-end brand collaborations.

Collaboration Considerations

  • No explicit paid partnership history is evident, requiring initial trust-building.
  • Content primarily focuses on personal lifestyle, potentially requiring clear guidance for product integration.

Estimated Collaboration Fees

Feed Post $225~$423
Story $56~$127
Reels $270~$592
Package $442~$913

Tags for Collaboration

  • K-Beauty
  • Inner Beauty
  • Luxury Fashion
  • Urban Lifestyle

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Average
Profile: @l.ee.ms is a micro-tier influencer with 22,093 followers, specializing in Beauty, Inner Beauty, Fashion, Lifestyle, Travel content.
Performance: 0.05% engagement rate with 80.18% viral reach rate.
Pricing: Package collaborations $442~$913. Individual posts $225~$423.
Alternatives: 3 similar influencers available: @_cxxwon ($653~$1349), @nam.__.su ($136~$281), @_hyenee__ ($280~$578).
Best For: Brands targeting young demographics interested in Beauty, Inner Beauty, Fashion, Lifestyle, Travel with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @l.ee.ms through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@_cxxwon
The alternative influencer, _cxxwon, presents a younger, more playful aesthetic compared to the target influencer, l.ee.ms. While both focus on K-beauty and urban lifestyle content, _cxxwon's style leans towards a doll-like or 'ulzzang' look, appealing to a younger demographic. Her content features trendy casual wear and swimwear, reflecting a confident and modern style, whereas l.ee.ms showcases a more sophisticated and luxury-oriented fashion sense. _cxxwon's strong connection to Korean culture and openness to brand collaborations make her a valuable asset for brands targeting the K-culture market. Her captions are short and in Korean, and her content is visually driven. She also incorporates her pets into her content, adding a relatable and endearing quality to her profile. While l.ee.ms has a beauty company affiliation, _cxxwon's content is more personal, focusing on her daily life and aesthetic.

Unique Strengths

  • Higher engagement rate (10.58% vs 0.05%)
  • Stronger focus on youthful and trendy aesthetics
  • Explicitly open to brand collaborations in bio
  • Doll-like or 'ulzzang' visual style
Estimated Collaboration Fee: $653~$1349
@nam.__.su
The alternative influencer, nam.__.su, differentiates herself from the target influencer, l.ee.ms, through a more pronounced focus on trendy fashion and beauty, targeting a younger demographic (early 20s). While both share interests in cafe culture and urban exploration, nam.__.su has a demonstrated history of brand collaborations, indicating experience and professionalism in sponsored content. Her content features a casual yet stylish aesthetic, often showcasing daily outfits and makeup looks. Unlike l.ee.ms, nam.__.su's profile explicitly displays collaborations with brands like Musinsa and Xexymix, providing tangible evidence of her collaborative capabilities. However, her engagement and viral reach rates are below average compared to the target influencer, which may impact campaign reach. Her content is also heavily focused on personal style and daily life, potentially limiting versatility for brands outside of fashion, beauty, and lifestyle.

Unique Strengths

  • Established history of brand collaborations, demonstrating professionalism.
  • Strong focus on trendy fashion and beauty, appealing to a younger audience.
  • Authentic and relatable persona, fostering a sense of connection with followers.
  • Consistent production of high-quality visual content.
Estimated Collaboration Fee: $136~$281
@_hyenee__
_hyenee__ differentiates from l.ee.ms with a stronger focus on authentic, daily-life content, blending fashion, beauty, and personal experiences. While both influencers operate within the K-beauty and lifestyle space, _hyenee__ showcases a more playful and relatable persona, often incorporating casual streetwear and engaging with her audience through candid captions. She has a proven track record of brand collaborations, demonstrating a professional approach to partnerships. Her content also features travel experiences, primarily within South Korea and Japan, broadening her appeal. In contrast to l.ee.ms's more curated and luxury-focused aesthetic, _hyenee__'s content feels more accessible and down-to-earth, potentially attracting a different segment of the K-beauty market. Her higher engagement rate suggests a more active and responsive audience, making her a valuable asset for brands seeking genuine connections and immediate impact.

Unique Strengths

  • High engagement rate indicating a responsive audience.
  • Proven track record of successful brand collaborations.
  • Authentic and relatable content style.
  • Strong focus on trendy Korean fashion and beauty.
Estimated Collaboration Fee: $280~$578

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