koharun.rooom - Micro Beauty Creator & Skincare Specialist in Tokyo

AI-Based Influencer Analysis | Micro (95K) | Collaboration Guide • Est. $3.1K-$4.5K • 3 Similar Influencers
📊 AI Analysis • As of December 03, 2025 • WhoTag.ai

@koharun.rooom Influencer Analysis

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Followers 94,637
Engagement Rate 0.0%
Viral Reach Rate 28.09%
Location Japan
Influencer Tags
#BeautyReview #SkincareRoutine #MakeupTips #HairCare #ProductRecommendations

💡 Profile Overview

Koharun.rooom is a Tokyo-based beauty writer and content creator specializing in in-depth reviews and recommendations for Japanese and Korean skincare, makeup, and hair care products. Her content resembles a beauty magazine, providing detailed explanations of product ingredients and benefits. She is a professional and reliable partner for brands seeking product-focused reviews and collaborations, as evidenced by her clear disclosure of sponsored content and business-ready communication style.

Personal Brand

Koharun.rooom distinguishes herself through her extensive experience as a beauty writer and her positioning as a 'beauty magazine media' on social media. This differentiates her from typical beauty influencers by emphasizing in-depth knowledge and a journalistic approach to product reviews. Her focus on both Japanese and Korean beauty products, combined with detailed explanations of ingredients and benefits, caters to a specific niche seeking reliable and informative content. This expertise makes her a go-to source for navigating the complex beauty market. Koharun.rooom's target audience consists of beauty enthusiasts seeking trustworthy product recommendations and detailed information. Her content strategy centers around providing comprehensive reviews, showcasing new releases, and offering practical advice on skincare, makeup, and hair care. By focusing on product efficacy and value, she appeals to consumers looking to make informed purchasing decisions. Her visually appealing content and enthusiastic yet professional tone further enhance her credibility and engagement with her audience. Koharun.rooom's authenticity stems from her transparent disclosure of sponsored content and her genuine passion for beauty products. Her detailed reviews and informative approach build trust with her audience. Actionable insights for brand partnerships include leveraging her expertise for product development feedback, creating exclusive content series focused on specific product lines, and co-hosting live Q&A sessions to directly engage with her audience and address their concerns.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness due to Koharun.rooom's expertise in skincare, makeup, and hair care. Her detailed reviews and focus on Japanese and Korean beauty products make her an ideal partner for brands like Shiseido, Laneige, and Canmake. Campaign opportunities include product reviews, tutorials, and new product launch promotions. High ROI is expected due to her engaged audience and trusted reputation. Potential challenges include maintaining a broad appeal beyond the J-beauty and K-beauty niche. **LIFESTYLE (++):** Medium collaboration readiness. While beauty is her primary focus, incorporating lifestyle elements could broaden her appeal. Brands in the home fragrance or wellness categories, such as Muji or Neal's Yard Remedies, could find synergy. Campaign opportunities include integrating beauty routines into daily life or showcasing products that complement her beauty regimen. ROI would be moderate, requiring creative integration. A potential challenge is ensuring lifestyle content aligns with her established beauty focus. **LUXURY (++):** Medium collaboration readiness. Koharun.rooom frequently mentions and tags luxury brands like Dior, Chanel, and Lancome, indicating a potential interest from her audience. Collaborations with luxury skincare or makeup brands could elevate her profile and attract a higher-end audience. Campaign opportunities include showcasing luxury product reviews, tutorials, or highlighting the science behind premium formulations. ROI could be high, but requires careful targeting and messaging. A potential challenge is maintaining authenticity and relatability while promoting luxury products.

Brand Collaboration Strengths

  • Expertise in beauty products with detailed reviews and ingredient explanations.
  • High-quality visual content with clear product focus and appealing aesthetics.
  • Active engagement with new product launches and trends.
  • Professional approach to collaborations with clear disclosure of sponsored content.

Collaboration Considerations

  • Content primarily focuses on Japanese and Korean beauty products.
  • Engagement rate appears to be below average.

Estimated Collaboration Fees

Feed Post $1K~$2K
Story $241~$543
Reels $1K~$3K
Package $2K~$4K

Tags for Collaboration

  • Beauty Products
  • Skincare
  • Makeup
  • Hair Care

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @koharun.rooom is a micro-tier influencer with 94,637 followers, specializing in Beauty, Skincare, Makeup, Hair Care, Product Reviews content.
Performance: 0.0% engagement rate with 28.09% viral reach rate.
Pricing: Package collaborations $2K~$4K. Individual posts $1K~$2K.
Alternatives: 3 similar influencers available: @ausweetie ($483~$997), @am_rimu ($206~$426), @y_p59 ($71~$146).
Best For: Brands targeting young demographics interested in Beauty, Skincare, Makeup, Hair Care, Product Reviews with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @koharun.rooom through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@ausweetie
Ausweetie, also known as sayu, is a beauty writer and creator based in Tokyo, specializing in cosmetics and skincare, much like koharun.rooom. However, Ausweetie has a smaller following (21.9K vs 94.6K) and a lower engagement rate. A key differentiator is Ausweetie's additional focus on lifestyle content, including home decor and coffee, which could appeal to brands seeking a broader reach. She also holds a 'Cosmetics Concierge' qualification, emphasizing her expertise. While both influencers demonstrate a strong interest in Korean beauty, Ausweetie's content features professional product photography and detailed reviews, positioning her as a reliable source for beauty advice. Her willingness to collaborate and professional approach make her a valuable partner for brands targeting the Japanese beauty market.

Unique Strengths

  • Offers professional product photography services, enhancing visual appeal for brands.
  • Holds a 'Cosmetics Concierge' qualification, demonstrating specialized beauty knowledge.
  • Incorporates lifestyle content, broadening appeal beyond just beauty products.
  • Actively engages with both Japanese and Korean beauty trends, showcasing versatility.
Estimated Collaboration Fee: $483~$997
@am_rimu
Am_rimu differentiates herself from koharun.rooom through a stronger emphasis on wellness and home care in addition to beauty and skincare. While both influencers focus on product reviews, particularly within the K-Beauty and Japanese skincare markets, Am_rimu's content extends to include elements of home fragrance and a focus on creating a relaxing home environment. Koharun.rooom is more focused on being a beauty magazine, providing in-depth product reviews and ingredient explanations, while Am_rimu focuses on daily self-care routines. Am_rimu's visual aesthetic is clean and product-centric, similar to koharun.rooom, but with less emphasis on personal appearance. Both influencers actively engage in brand collaborations, but koharun.rooom has a higher follower count and is verified, potentially offering broader reach. Am_rimu's more holistic approach to beauty and wellness may appeal to brands seeking to align with a broader lifestyle theme.

Unique Strengths

  • Strong focus on K-Beauty and Japanese skincare markets
  • Content extends to wellness and home care
  • High-quality, clean product photography
  • Professional and reliable tone with informative captions
Estimated Collaboration Fee: $206~$426
@y_p59
Y_p59 differentiates from koharun.rooom by focusing on a broader range of beauty and wellness products, including Korean, Thai, and Chinese cosmetics, while koharun.rooom primarily reviews Japanese and Korean beauty items. Y_p59's content also incorporates elements of her personal life as an office lady in Tokyo, adding a relatable dimension to her reviews, whereas koharun.rooom maintains a more product-centric approach. While koharun.rooom is a verified account with a larger following and a focus on high-quality magazine-style content, Y_p59 has a higher engagement rate and caters to a slightly different audience interested in a wider variety of Asian beauty trends and wellness products. Y_p59 also shows interest in reading and luxury items, providing glimpses into her lifestyle.

Unique Strengths

  • Higher engagement rate compared to the target influencer.
  • Broader focus on Korean, Thai, and Chinese beauty products.
  • Incorporation of personal lifestyle elements as an office lady in Tokyo.
  • Active engagement with a diverse range of beauty and wellness trends.
Estimated Collaboration Fee: $71~$146

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