khanhngoc_99_ - Macro Influencer in Hoi An

AI-Based Influencer Analysis | Macro (240K) | Partnership Guide • Est. $3.2K-$5.8K • 3 Similar Influencers
📊 AI Analysis • As of October 30, 2025 • WhoTag.ai

@khanhngoc_99_ Influencer Analysis

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Followers 240,371
Engagement Rate 0.52%
Viral Reach Rate 5.16%
Location Vietnam
Influencer Tags
#VietnameseFashion #TravelVietnam #CafeHopping #FashionStyle #LifestyleBlogger

💡 Profile Overview

Khánh Ngọc Phan is a Vietnamese fashion and lifestyle influencer known for her visually appealing content featuring trendy outfits, travel experiences, and cafe visits. She maintains a consistent aesthetic and projects a confident yet approachable persona. With clear contact information provided, she is readily available for brand collaborations, particularly in the fashion, travel, and lifestyle sectors.

Personal Brand

Khanh Ngoc differentiates herself through a curated blend of fashion, travel, and cafe culture, presented with high-quality visuals. Her strength lies in creating an aspirational yet attainable lifestyle, setting her apart from competitors who may focus solely on fashion or travel. The combination of these elements, coupled with her photogenic presence, makes her particularly appealing to brands seeking to connect with a diverse audience interested in multiple lifestyle categories. Her target audience is likely young, urban individuals interested in fashion, travel, and aesthetically pleasing experiences. Her content strategy effectively leverages visually driven platforms, showcasing her style and lifestyle in desirable settings. The consistent aesthetic and positive tone foster a sense of community, encouraging engagement and creating a receptive environment for brand messaging. Her strength lies in creating content that resonates with aspirations for a stylish and fulfilling lifestyle. Khanh Ngoc projects authenticity through her consistent aesthetic and cheerful persona. Brands can leverage this by ensuring partnerships align with her established style and interests. Actionable insights include co-creating content that showcases her personal experiences with the brand, emphasizing genuine appreciation and integration into her lifestyle. Focusing on long-term collaborations rather than one-off promotions can further enhance the perception of authenticity and build trust with her audience.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Khánh Ngọc's content heavily features her personal style, making her an ideal partner for apparel, accessories, and footwear brands. Her aesthetic aligns well with both established and emerging fashion trends. Potential partners include local Vietnamese brands like Nosbyn or Routine, as well as international fast-fashion retailers. Campaigns could include styling videos, outfit showcases, and product reviews, yielding high ROI due to her photogenic presence and fashion-forward audience. Potential challenge: ensuring brand alignment with her existing style preferences. **TRAVEL (+++):** High collaboration readiness. Khánh Ngọc frequently incorporates travel experiences into her content, showcasing various destinations and activities. This makes her a suitable partner for hotels, airlines, and tourism boards. She could collaborate with brands like Vietnam Airlines or luxury resorts in Southeast Asia. Campaign opportunities include destination spotlights, hotel reviews, and travel vlogs, offering strong ROI through visually appealing content. Potential challenge: ensuring authenticity and avoiding overly promotional content. **LIFESTYLE (++):** Medium collaboration readiness. While fashion and travel are primary focuses, Khánh Ngọc's content also touches on lifestyle elements, particularly cafe culture and dessert tasting. This presents opportunities for collaborations with home decor brands, stationery companies, or lifestyle subscription boxes. Potential partners include brands like Akemiuchi or local craft stores. Campaigns could include showcasing home organization tips, reviewing lifestyle products, or creating aesthetically pleasing flatlays. Potential challenge: integrating lifestyle products seamlessly into her existing content themes.

Brand Collaboration Strengths

  • High-quality visual content with a consistent aesthetic.
  • Clear willingness to collaborate with contact information provided.
  • Strong personal brand and photogenic presence.
  • Experience featuring fashion and lifestyle products.

Collaboration Considerations

  • Content primarily focuses on personal lifestyle and fashion, limiting versatility.
  • Captions are predominantly in Vietnamese, potentially limiting engagement with non-Vietnamese speaking audiences.

Estimated Collaboration Fees

Feed Post $1K~$3K
Story $361~$811
Reels $2K~$4K
Package $3K~$6K

Tags for Collaboration

  • Fashion
  • Travel
  • Lifestyle
  • Cafe Culture

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @khanhngoc_99_ is a macro-tier influencer with 240,371 followers, specializing in Fashion, Lifestyle, Travel content.
Performance: 0.52% engagement rate with 5.16% viral reach rate.
Pricing: Package collaborations $3K~$6K. Individual posts $1K~$3K.
Alternatives: 3 similar influencers available: @pham_din ($1.18K~$2.45K), @_thanhvan242 ($11.6K~$24.0K), @wuynnocc ($319~$661).
Best For: Brands targeting young demographics interested in Fashion, Lifestyle, Travel with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @khanhngoc_99_ through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@pham_din
Pham_din, while similar to Khánh Ngọc Phan in being a Vietnamese fashion and lifestyle creator, presents some key differentiators. Pham_din's follower count is lower (91.5K vs 240K), potentially offering a more accessible entry point for brands with tighter budgets. Her content showcases a youthful and charming aesthetic, with a focus on accessible fashion and daily life, whereas Khánh Ngọc Phan leans towards a more polished and luxury-oriented style. Pham_din's engagement rate is also slightly lower (0.41% vs 0.52%), which could influence campaign performance expectations. While both creators operate primarily in Vietnamese, Pham_din's content may resonate more with a younger demographic seeking relatable style inspiration. Pham_din's collaboration history includes brands like Charles & Keith, indicating experience with contemporary fashion brands, but lacks the explicit business contact information present in Khánh Ngọc Phan's profile, potentially requiring a more direct outreach approach.

Unique Strengths

  • Strong focus on accessible and relatable fashion content.
  • Youthful and charming aesthetic appealing to a younger audience.
  • Experience collaborating with contemporary fashion brands.
  • Potential for higher engagement within a smaller, more niche audience.
Estimated Collaboration Fee: $1.18K~$2.45K
@_thanhvan242
Nguyễn Thanh Vân, while similar to Khánh Ngọc Phan in focusing on travel, fashion, and cafe culture, presents some key differentiators. Vân's follower count is lower at 90,133 compared to Khánh Ngọc's 240,371, but her engagement rate is significantly higher at 1.92% versus 0.52%. This suggests a more active and responsive audience. Vân's content extends beyond fashion and travel to include beauty and food, offering a broader range for potential brand collaborations. She also appears to have a stronger presence in Thailand, indicated by her region list, which could be valuable for brands targeting that market. While both influencers provide contact information for collaborations, Vân's higher engagement rate and slightly more diverse content categories could make her a compelling alternative for brands seeking more interactive campaigns.

Unique Strengths

  • Higher engagement rate (1.92% vs 0.52%)
  • Broader content categories (includes beauty and food)
  • Presence in both Vietnam and Thailand
  • Strong focus on aesthetics and natural lighting
Estimated Collaboration Fee: $11.6K~$24.0K
@wuynnocc
Wuynnocc differentiates herself from Khánh Ngọc Phan through a stronger emphasis on urban exploration and a more casual, street-style fashion sense. While both influencers focus on fashion and lifestyle, Wuynnocc's content features more diverse locations within Vietnam, showcasing a broader range of urban experiences. Her style leans towards comfortable yet trendy pieces, appealing to a younger demographic interested in accessible fashion. She also incorporates product reviews, particularly in beauty and wellness, demonstrating a willingness to collaborate with brands in these sectors. Unlike Khánh Ngọc Phan, Wuynnocc's content is less polished and more authentic, fostering a genuine connection with her audience through playful expressions and relatable daily life snapshots. This approach makes her an ideal partner for brands seeking a more down-to-earth and engaging influencer with a strong focus on local Vietnamese culture.

Unique Strengths

  • Showcases an authentic and relatable persona, fostering genuine connection with her audience through casual and playful content
  • Maintains a consistent aesthetic with high-quality photography, making her feed visually appealing for brand integration
  • Demonstrates versatility in content, covering fashion, lifestyle, and product reviews, suitable for diverse brand campaigns
  • Engages in clear and transparent brand collaborations, as evidenced by the Skinlax product review, indicating professionalism
Estimated Collaboration Fee: $319~$661

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