jussara_d_oliveira - Macro Influencer in Luanda
@jussara_d_oliveira Influencer Analysis
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💡 Profile Overview
Jussara De Oliveira is an Angolan digital creator specializing in beauty, fashion, and lifestyle content, with a strong focus on promoting local businesses. Her engaging and visually appealing content, combined with her confident and expressive personality, makes her a relatable figure for her audience. She is a 'Ready - Professional' collaborator, capable of delivering authentic and high-quality promotional content within the Angolan market.
Personal Brand
Jussara De Oliveira distinguishes herself through a strong connection to the Angolan market, setting her apart from global beauty and fashion influencers. Her focus on local businesses and services establishes her as a trusted voice within her community. She blends aspirational content with a genuine local perspective, making her uniquely valuable for brands seeking authentic engagement in Angola. Her consistent high-quality visuals and personal communication style further solidify her position as a key influencer in the region. Jussara's target audience likely comprises young, fashion-conscious Angolan women who aspire to emulate her style and beauty. Her content strategy effectively leverages visually appealing images and videos showcasing her fashion choices, makeup looks, and lifestyle. The inclusion of local events and businesses in her content enhances engagement and fosters a sense of community. Her expressive and confident personality resonates with her audience, creating a strong connection. Jussara's authenticity stems from her consistent focus on her Angolan identity and her genuine support for local businesses. Brands seeking partnerships should prioritize collaborations that align with her values and resonate with her audience. Actionable insights include co-creating content that highlights Angolan culture, featuring local artisans, or supporting social causes relevant to her community. This approach will ensure a genuine and impactful partnership.
Collaboration Opportunities
**BEAUTY (+++):** High collaboration readiness due to demonstrated partnerships with beauty brands like My Secret Cosmetic and Glu Beleza. Excels in makeup application, lash extensions, and wig styling, making her suitable for brands like Maybelline, L'Oréal, and local Angolan cosmetic companies. Campaign opportunities include tutorials, product reviews, and showcasing makeup looks. High ROI is expected due to her strong visual content and engagement with beauty-focused audience. Potential challenge: Ensuring brand alignment with her personal style and preferences. **FASHION (+++):** Strong collaboration readiness, evidenced by partnerships with Gracietha Luguer De Vestidos and Yasmin Luxee. Her content showcases trendy fashion, bodycon dresses, and casual chic styles, making her ideal for brands like Zara, Mango, and local Angolan fashion boutiques. Campaign opportunities include styling videos, outfit showcases, and promoting seasonal collections. Expect high ROI due to her fashion-conscious audience and visually appealing content. Potential challenge: Balancing brand aesthetics with her personal style. **LIFESTYLE (++):** Medium collaboration readiness with potential in urban lifestyle and local experiences. Her content features urban exploration, local events, and dessert tasting, making her suitable for brands like Airbnb Experiences (Angola), local restaurants, and lifestyle product companies. Campaign opportunities include showcasing local attractions, reviewing lifestyle products, and promoting local events. Medium ROI is expected due to the less consistent focus on lifestyle content. Potential challenge: Integrating brand messaging seamlessly into her lifestyle content. **FOOD & BEVERAGE (++):** Medium collaboration readiness, demonstrated by her partnership with My Cake Confeitaria. Her dessert tasting content indicates an interest in the food and beverage sector, making her suitable for brands like Coca-Cola (Angola), local cafes, and snack brands. Campaign opportunities include product reviews, showcasing food experiences, and promoting local eateries. Medium ROI is expected due to the less frequent focus on food and beverage content. Potential challenge: Ensuring brand alignment with her health and lifestyle preferences.
Brand Collaboration Strengths
- Strong connection to the Angolan market, promoting local businesses and services.
- High-quality visual content showcasing personal style and beauty routines.
- Direct and personal communication style, fostering audience engagement.
- Versatile content suitable for beauty, fashion, and lifestyle brands.
Collaboration Considerations
- Primary focus on the Angolan market may limit global brand reach.
- Occasional posts on sensitive social/political topics could pose a brand safety risk.
Estimated Collaboration Fees
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Performance Insights
🏆 Competitive Performance (vs Similar Follower Count)
Alternative Influencers
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We discovered 3 alternative influencers with similar style to @jussara_d_oliveira through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.
Unique Strengths
- Established TV host with media experience
- Blend of professional and personal content
- Broader lifestyle focus including parenting and home decor
- Versatile fashion sense ranging from casual to glamorous
Unique Strengths
- Explicitly states 'Available for partnerships' in bio, indicating readiness for collaborations.
- Demonstrates a consistent and diverse portfolio of brand collaborations across fashion, beauty, and lifestyle categories.
- Creates high-quality visual content with clear product integration, as seen in fashion shoots and beauty product showcases.
- Utilizes discount codes and direct calls to action, suggesting effectiveness in driving conversions.
Unique Strengths
- Expertise in beauty and hair care, providing valuable content in these areas
- Strong focus on sustainable living and healthy choices, appealing to eco-conscious consumers
- Authentic and informative communication style, building trust with her audience
- Specialization in the Angolan market with some content in English, offering regional relevance
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