joexulaje - Macro Beauty Creator & Makeup Artist in Morelia

AI-Based Influencer Analysis | Macro (138K) | Partnership Guide • Est. $3.2K-$5.2K • 3 Similar Influencers
📊 AI Analysis • As of October 29, 2025 • WhoTag.ai

@joexulaje Influencer Analysis

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Followers 138,317
Engagement Rate 0.01%
Viral Reach Rate 30.47%
Location Mexico
Influencer Tags
#JoeBambi #Makeup #SoftGlam #BeautyCreator #Morelia

💡 Profile Overview

Joe Ulaje is a Mexican digital creator specializing in soft glam makeup looks, product reviews, and fashion hauls. Her content is characterized by high-quality visuals and an enthusiastic, friendly tone, fostering a supportive community around beauty and personal style. She transparently discloses gifted products, building trust and positioning herself as a professional influencer ready for brand collaborations.

Personal Brand

Joe Ulaje distinguishes herself through a focus on soft glam makeup, blending accessible and premium beauty products. Her Mexican heritage potentially adds a cultural nuance, appealing to a specific demographic. Unlike influencers solely focused on high-end brands, she incorporates affordable options like Pink Up and AliExpress, broadening her appeal. Her expertise lies in creating achievable everyday looks, setting her apart from purely aspirational makeup artists. Joe's target audience likely comprises young adults interested in enhancing their personal style through makeup and fashion. Her content strategy, centered on product reviews, tutorials, and hauls, caters to this demographic's desire for product discovery and practical application. The enthusiastic and friendly tone fosters a sense of community, encouraging engagement and trust. Her strength lies in making beauty accessible and relatable, driving product consideration among her followers. Joe's authenticity stems from transparently disclosing gifted products and maintaining independent opinions. Her passion for beauty and fashion is evident in her expressive and enthusiastic delivery. For brand partnerships, she should prioritize collaborations that align with her soft glam aesthetic and accessible price points. Brands can leverage her Mexican heritage for targeted campaigns, and her dog lover persona could be integrated into lifestyle content for increased relatability.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness due to established partnerships with brands like MAC Cosmetics, Natasha Denona, and Beauty Creations. Excels in soft glam makeup, product reviews, and tutorials. Ideal for brands like Rare Beauty, Sephora Collection, and Urban Decay. Campaigns could include product launches, makeup challenges, and tutorial series. High ROI expected due to engaged audience and expertise. Potential challenge: ensuring diverse representation in product selection. **FASHION (++):** Medium collaboration readiness with mentions and partnerships with brands like Massimo Dutti and H&M. Shows potential in outfit try-ons and fashion hauls, focusing on accessible and everyday styles. Suitable for brands like Zara, Mango, and ASOS. Campaign opportunities include seasonal lookbooks and styling tips. Medium ROI expected due to less consistent fashion content. Potential challenge: differentiating from other fashion influencers. **LIFESTYLE (++):** Medium collaboration readiness with potential in showcasing everyday lifestyle products. Occasional content featuring home and lifestyle items indicates interest. Suitable for brands like Miniso, Shein Home, and local lifestyle brands. Campaign opportunities include home decor hauls and daily routine features. Medium ROI expected as lifestyle content is a secondary focus. Potential challenge: integrating lifestyle content seamlessly with beauty and fashion focus. **LUXURY (++):** Medium collaboration readiness, demonstrated through partnerships with brands like Natasha Denona and MAC Cosmetics, which have luxury product lines. Potential in showcasing high-end beauty and fashion items. Suitable for brands like Dior Beauty, Chanel, and Gucci. Campaign opportunities include luxury product reviews and styling tips. Medium ROI expected due to the influencer's existing audience and content style. Potential challenge: ensuring authenticity and relatability while promoting luxury items.

Brand Collaboration Strengths

  • Specialized knowledge in beauty products, demonstrated through detailed reviews and hauls.
  • High visual content standards with clear product showcases and a consistent soft glam aesthetic.
  • Transparency in disclosing gifted products, fostering trust with her audience.
  • Engages with her audience through product recommendations and tutorials, building a community around shared interests.

Collaboration Considerations

  • Content is primarily in Spanish, which may limit reach for global campaigns targeting non-Spanish speaking audiences.
  • Engagement rate is noted as below average, which might impact campaign reach and interaction metrics.

Estimated Collaboration Fees

Feed Post $1K~$2K
Story $290~$654
Reels $1K~$3K
Package $2K~$5K

Tags for Collaboration

  • Beauty Creator
  • Makeup Artist
  • Fashion Enthusiast
  • Product Reviewer

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @joexulaje is a macro-tier influencer with 138,317 followers, specializing in Beauty, Makeup, Fashion & Style, Product Review content.
Performance: 0.01% engagement rate with 30.47% viral reach rate.
Pricing: Package collaborations $2K~$5K. Individual posts $1K~$2K.
Alternatives: 3 similar influencers available: @natalie_beautyglam ($513~$1061), @soygigimx ($28~$57), @leydidediosmakeup ($20~$43).
Best For: Brands targeting young demographics interested in Beauty, Makeup, Fashion & Style, Product Review with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @joexulaje through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@natalie_beautyglam
Natalie Morales, a Spanish MUA and beauty content creator, differentiates herself from Joe Ulaje through her specialization in vibrant makeup looks and detailed product reviews, particularly for contact lenses. While both creators focus on beauty, Natalie's content is more heavily centered on makeup artistry and product demonstrations, often featuring close-ups to showcase application techniques. She also actively uses discount codes and affiliate links, indicating a strong focus on driving sales. Unlike Joe, Natalie's content includes K-Beauty influences, broadening her appeal. Her engagement rate is significantly higher, suggesting a more interactive audience. However, both influencers primarily create content in Spanish, potentially limiting reach for global campaigns targeting non-Spanish speakers.

Unique Strengths

  • Higher engagement rate compared to the target influencer.
  • Specialization in vibrant makeup looks and detailed product demonstrations.
  • Active use of discount codes and affiliate links for direct sales impact.
  • Inclusion of K-Beauty influences, broadening content appeal.
Estimated Collaboration Fee: $513~$1061
@soygigimx
Soygigimx, also a Mexican digital creator, differentiates herself from Joexulaje through her focus on beauty, fashion, and events, particularly in Mexico City. While both creators operate in the beauty and fashion space, Soygigimx's content includes coverage of product launches, entertainment premieres, and collaborations with brands like Cetaphil and Shein. She also has a background in performing arts, adding a unique dimension to her online persona. Unlike Joexulaje, Soygigimx's content is not heavily focused on product reviews and hauls, but rather on showcasing her experiences at various events and her personal style. Her engagement rate is significantly higher, but her follower count is much lower. This suggests a more intimate and engaged audience, which could be valuable for brands seeking targeted reach within Mexico City.

Unique Strengths

  • High engagement rate with her audience.
  • Strong presence in the Mexico City event scene.
  • Background in performing arts adds a unique flair to her content.
  • Collaborations with well-known brands like Cetaphil and Shein.
Estimated Collaboration Fee: $28~$57
@leydidediosmakeup
Leydidediosmakeup differentiates herself from the target influencer, joexulaje, through her focus on affordable beauty and fashion, particularly showcasing brands like Shein and Sheglam. While both influencers create Spanish-language content and are based in Mexico, Leydidediosmakeup emphasizes budget-friendly options, making her relatable to a different segment of the audience. Her content includes unboxing videos, product reviews, and tutorials, providing practical demonstrations of accessible beauty and style. In contrast, joexulaje features a broader range of brands, including premium ones, and focuses on a 'soft glam' aesthetic. Leydidediosmakeup's engagement rate is slightly higher, but her follower count is significantly lower. Her collaboration history is primarily with fast-fashion brands, indicating a niche in promoting affordable trends. This makes her a suitable partner for brands targeting budget-conscious consumers in the Mexican market.

Unique Strengths

  • Focus on affordable beauty and fashion brands like Shein and Sheglam.
  • Strong emphasis on product unboxings and tutorials.
  • Direct and product-focused content style.
  • Active engagement in brand collaborations, particularly with fast-fashion brands.
Estimated Collaboration Fee: $20~$43

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