jiap_ - Mega Influencer & Parenting Expert from Mazatlan

AI-Based Influencer Analysis | Mega (1.5M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 24, 2025 • WhoTag.ai

@jiap_ Influencer Analysis

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Followers 1,504,773
Engagement Rate 0.13%
Viral Reach Rate 4.71%
Location Mexico
Influencer Tags
#MomLife #ParentingJourney #FashionInfluencer #PodcastHost #Mazatlan

💡 Profile Overview

Jiapsi Yañez is a family-centered lifestyle influencer and podcast host, primarily targeting a Spanish-speaking audience. She shares her journey as a mother, her daily routines, and engaging conversations on her popular podcast 'Un Cafecito con Jiap'. Her content often features her daughter Regina, showcasing family life, fashion, and personal development, while also collaborating with various brands. She is ready for premium brand collaborations.

Personal Brand

Jiapsi Yañez distinguishes herself through a compelling blend of lifestyle content and podcasting, specifically tailored to a Spanish-speaking audience. Her unique selling proposition lies in her ability to authentically integrate her personal journey as a modern mother with professional insights, creating a relatable and trustworthy persona. Unlike many lifestyle influencers, she offers a deeper connection through her podcast, 'Un Cafecito con Jiap,' fostering intimate conversations and establishing herself as a thought leader in parenting and personal development. This combination of visual lifestyle content and audio-based discussions sets her apart. Her target audience likely comprises millennial and Gen Z women, particularly mothers, who value authenticity, style, and community. Her content strategy effectively leverages visually appealing imagery of fashion, travel, and family life, coupled with the more intimate and informative format of her podcast. The strength of her content lies in its ability to resonate with viewers on multiple levels, offering both aspirational lifestyle inspiration and practical advice on parenting and personal growth, fostering a strong sense of engagement and loyalty. Jiapsi's authenticity is evident in her consistent portrayal of family life and her warm, approachable communication style. Brands seeking partnerships should prioritize collaborations that align with her family-oriented values and lifestyle content. Actionable insights include co-creating podcast episodes featuring brand messaging, integrating products into her daily family activities, and leveraging her local presence in Mazatlán for regional marketing campaigns. Brands should focus on long-term partnerships that allow for genuine integration into her content.

Collaboration Opportunities

**LIFESTYLE (+++):** High collaboration readiness. Jiapsi's content heavily features her daily life, family activities, and home environment, making her an ideal partner for brands in this sector. She could effectively promote home goods, organizational products, or family-oriented services. Potential partners include brands like Pottery Barn Kids, Crate & Kids, or even subscription boxes tailored to families. Campaigns could include showcasing products in her daily routines or hosting home organization challenges. **FASHION (+++):** High collaboration readiness. Jiapsi frequently showcases her personal style and outfits, indicating a strong interest in fashion. Her demonstrated partnerships with Fashion Nova confirm her appeal to fashion brands. She could collaborate with brands like SHEIN, Zara, or Mango to promote trendy clothing, accessories, and styling tips. Campaigns could involve outfit-of-the-day posts, styling videos, or seasonal lookbooks. **TRAVEL (++):** Medium collaboration readiness. Jiapsi often features her family travels and resort stays, particularly in Mazatlán, Mexico. This makes her a suitable partner for travel-related brands. She could collaborate with hotels, resorts, or travel agencies to promote family-friendly destinations and travel experiences. Potential partners include brands like Hyatt, Marriott, or Expedia. Campaigns could include hotel reviews, travel vlogs, or destination guides. **FOOD & BEVERAGE (++):** Medium collaboration readiness. Jiapsi's content includes cafe visits and coffee culture, suggesting an interest in food and beverage. She could partner with coffee brands, restaurants, or food delivery services to promote their products and services. Potential partners include Starbucks, local cafes, or meal kit delivery services. Campaigns could involve showcasing coffee recipes, reviewing restaurants, or promoting food delivery options.

Brand Collaboration Strengths

  • Demonstrates consistent engagement with a family-oriented audience, making her suitable for parenting and lifestyle brands.
  • Maintains a professional and polished visual aesthetic across her content, enhancing brand image.
  • Actively hosts a podcast, providing an additional platform for integrated brand messaging and deeper audience connection.
  • Has established a track record of successful brand ambassadorships and sponsored content, indicating reliability and experience.

Collaboration Considerations

  • Content is primarily in Spanish, which may limit reach for campaigns targeting non-Spanish speaking audiences.
  • A significant portion of content is centered around her daughter, which might not be suitable for brands not targeting families or children.

Estimated Collaboration Fees

Feed Post $11K~$20K
Story $3K~$6K
Reels $13K~$28K
Package $21K~$43K

Tags for Collaboration

  • Family Lifestyle Influencer
  • Podcast Host
  • Parenting Content Creator
  • Fashion Enthusiast

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @jiap_ is a mega-tier influencer with 1,504,773 followers, specializing in Parenting, Lifestyle, Fashion, Podcast, Travel content.
Performance: 0.13% engagement rate with 4.71% viral reach rate.
Pricing: Package collaborations $21K~$43K. Individual posts $11K~$20K.
Alternatives: 3 similar influencers available: @andreinafiallo ($204K~$421K), @sandy_fairfooth ($53K~$110K), @lageorgina ($42K~$87K).
Best For: Brands targeting young demographics interested in Parenting, Lifestyle, Fashion, Podcast, Travel with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @jiap_ through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@andreinafiallo
Andreina Fiallo differentiates herself from Jiapsi Yañez through her slightly older demographic (early 40s) and her focus on a broader range of family life stages, including young adult children, teens, and younger children. While both influencers share a focus on motherhood and lifestyle content, Andreina's content also incorporates personal reflections and storytelling through her podcast, 'Entre voces y realidades,' adding a layer of depth and emotional connection. She also showcases a more sophisticated and chic fashion style, occasionally featuring luxury accessories. While Jiapsi's content is polished and aspirational, Andreina's approach feels more authentic and relatable, emphasizing her daily life and personal growth. Both influencers are family-centered, but Andreina's content may appeal to a wider age range within the family-oriented audience.

Unique Strengths

  • Authentic portrayal of motherhood and family life, resonating with parents and family-oriented audiences.
  • Demonstrates a stylish and aspirational lifestyle, suitable for fashion and luxury brands.
  • Engages in personal storytelling through her podcast, indicating a strong connection with her audience and a capacity for deep narrative integration.
  • Shows willingness and experience with brand collaborations, as evidenced by a sponsored post and a dedicated business account.
Estimated Collaboration Fee: $204K~$421K
@sandy_fairfooth
Sandy Fairfooth-Serrano differentiates herself from Jiapsi Yañez through her location and content focus. While both are Latina moms creating lifestyle content, Sandy is based in the US and incorporates more beauty and fashion elements into her family-centered content. Jiapsi, on the other hand, is located in Mexico and emphasizes her podcast and personal development alongside family and fashion. Sandy's content also showcases her travel adventures with her family, providing authentic contexts for product placements. Sandy's audience is likely bicultural, given her US location and Colombian heritage, offering brands a unique opportunity to engage with this demographic. Her engagement rate is lower than Jiapsi's, but her focus on beauty and fashion may appeal to different brands.

Unique Strengths

  • Strong focus on beauty and fashion, providing diverse styling ideas.
  • Bicultural perspective as a Latina mom in the US.
  • Family-oriented content with travel experiences.
  • Positive and empowering messaging fostering a loyal community
Estimated Collaboration Fee: $53K~$110K
@lageorgina
La Georgina differentiates herself from Jiapsi Yañez through a stronger emphasis on faith-based content and personal growth, alongside her role as a mother. While both influencers cater to a family-oriented audience, La Georgina incorporates themes of spirituality and self-improvement more explicitly, potentially attracting a segment of followers seeking inspirational and purpose-driven content. She also showcases a broader range of interests, including music, literature, and sports, which could appeal to a more diverse audience. Unlike Jiapsi, there's no overt display of luxury consumption, suggesting a focus on relatable and accessible products. Her hosting experience and public speaking skills further distinguish her, indicating a professional communication style suitable for educational or motivational brand collaborations. While Jiapsi is associated with Mazatlan, Mexico, La Georgina seems to be based in El Salvador, offering a different regional focus within the Latin American market.

Unique Strengths

  • Strong focus on faith-based content and personal growth, appealing to a specific niche audience.
  • Diverse interests including music, literature, and sports, allowing for varied brand collaborations.
  • Hosting experience and public speaking skills, indicating professionalism and clear communication.
  • Authentic and relatable tone, fostering trust and connection with her audience.
Estimated Collaboration Fee: $42K~$87K

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