jiaohjia - Micro Creator specializing in Beauty & Makeup

AI-Based Influencer Analysis | Micro (39K) | Collaboration Guide • Est. $647-$1,184 • 3 Similar Influencers
📊 AI Analysis • As of November 03, 2025 • WhoTag.ai

@jiaohjia Influencer Analysis

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Followers 39,453
Engagement Rate 0.85%
Viral Reach Rate 20.82%
Location Malaysia
Influencer Tags
#MakeupTutorial #BeautyTips #SkincareRoutine #ProductReview #MalaysianBeauty

💡 Profile Overview

Jiaohjia is a Malaysian beauty and lifestyle content creator, and a professional makeup artist offering services and classes. Her content features high-quality makeup tutorials, detailed product reviews, and insights into her family life as a mother. She is known for her polished visual aesthetic and clear communication style, making her a versatile influencer for brands targeting beauty enthusiasts and parents in Southeast Asia.

Personal Brand

Jiaohjia distinguishes herself through her unique blend of beauty expertise, family content, and Malaysian identity, particularly her consistent hijab style. Her professional makeup artistry skills, combined with her relatable experiences as a mother, set her apart from typical beauty influencers. Her focus on K-beauty and halal beauty also carves a niche, appealing to a specific segment of the Southeast Asian market. This combination of professional skill and personal relatability creates a strong and differentiated brand. Jiaohjia's target audience likely consists of beauty enthusiasts, young mothers, and individuals interested in halal beauty and K-beauty trends. Her content strategy effectively leverages high-quality makeup tutorials, detailed product reviews, and glimpses into her family life, fostering a sense of trust and connection. The strength of her content lies in its ability to cater to both beauty aspirations and the practical needs of her audience, making her recommendations highly influential. Jiaohjia's authenticity stems from her honest product reviews, personal anecdotes, and consistent representation of her identity as a Malaysian, hijab-wearing mother and makeup artist. Brands seeking partnerships should leverage her expertise in halal beauty and K-beauty, focusing on collaborations that align with her values and resonate with her audience. Opportunities include sponsored tutorials, product development collaborations, and campaigns highlighting inclusivity and representation within the beauty industry.

Collaboration Opportunities

**BEAUTY (+++):** Jiaohjia exhibits strong collaboration readiness within the beauty industry, particularly in K-beauty and halal beauty, demonstrated by her existing partnership with Skintific and mentions of brands like Luxcrime and Muzigae Mansion. Her makeup artistry skills and detailed product reviews make her an ideal partner for brands like Innisfree, Etude House, and Wardah Cosmetics. Campaigns could include makeup tutorials, skincare routines, and product demonstrations, promising high ROI due to her engaged audience. Potential challenges include ensuring brand alignment with her halal beauty focus. **FASHION (++):** There's a medium level of collaboration readiness within the fashion industry, specifically in hijab fashion and scarf styling. Her content occasionally features modest fashion choices, making her suitable for brands like Uniqlo (for their modest wear line), local Malaysian hijab brands, and modest fashion e-commerce platforms. Campaign opportunities include styling tutorials and outfit showcases. The ROI is moderate due to fashion not being her primary focus. A challenge would be integrating fashion content seamlessly with her existing beauty-centric audience. **LIFESTYLE (++):** Jiaohjia shows medium collaboration readiness in the lifestyle category, particularly in parenting and family-related content. Her insights into family life and kids' activities make her a potential partner for brands like Philips Avent (baby products), IKEA (family-friendly furniture), and local family activity centers. Campaigns could include showcasing family routines, product reviews of baby essentials, and promoting family-oriented events. ROI is moderate as lifestyle content is secondary to her beauty focus. A potential challenge is balancing lifestyle content with her core beauty audience. **FOOD & BEVERAGE (+):** There is a low level of collaboration readiness within the food and beverage industry. Her interest in cooking classes and bento-making suggests potential, but it's not a primary content pillar. Suitable for brands like ABC Cooking Studio (already mentioned), Maggi (for recipe content), and local Malaysian food delivery services. Campaigns could include recipe demonstrations or showcasing quick meal ideas. ROI is low due to limited food-related content. A significant challenge is integrating food content authentically without diluting her beauty brand.

Brand Collaboration Strengths

  • Professional makeup artistry skills with high-quality visual content.
  • Integration of family life into content, broadening appeal to a diverse audience including parents.
  • Clear and detailed product reviews and recommendations, fostering trust with followers.
  • Experience with paid partnerships, indicating a professional approach to brand collaborations.

Collaboration Considerations

  • Below average engagement rate.
  • Content primarily focused on beauty and personal care, potentially limiting collaboration scope.

Estimated Collaboration Fees

Feed Post $521~$976
Story $130~$293
Reels $1K~$1K
Package $1K~$2K

Tags for Collaboration

  • Beauty Influencer
  • Makeup Artist
  • Skincare Expert
  • Parenting Blogger

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @jiaohjia is a micro-tier influencer with 39,453 followers, specializing in Beauty, Makeup Artistry, Skincare, Parenting, Lifestyle, K-Beauty, Fashion, Food content.
Performance: 0.85% engagement rate with 20.82% viral reach rate.
Pricing: Package collaborations $1K~$2K. Individual posts $521~$976.
Alternatives: 3 similar influencers available: @arratouch ($1.58K~$3.27K), @kakpaten_kp ($688~$1422), @juainikhusairi ($6.44K~$13.32K).
Best For: Brands targeting young demographics interested in Beauty, Makeup Artistry, Skincare, Parenting, Lifestyle, K-Beauty, Fashion, Food with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @jiaohjia through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@arratouch
Arratouch differentiates herself from Jiaohjia primarily through a larger follower base, offering a broader reach for potential brand collaborations. While both influencers operate in the beauty and lifestyle space within Malaysia, Arratouch's content extends slightly beyond makeup artistry to include reviews of food, health products, and consumer electronics, potentially appealing to a more diverse audience. Arratouch's bio explicitly states her willingness to collaborate, indicating a proactive approach to brand partnerships. However, her engagement rate is significantly lower than Jiaohjia's, which could be a crucial factor for brands prioritizing audience interaction. Both influencers cater to a family-oriented demographic, but Jiaohjia's focus on K-beauty provides a niche that Arratouch's content does not emphasize.

Unique Strengths

  • Larger follower base for broader reach
  • Content extends beyond beauty to include food and tech reviews
  • Explicitly states willingness to collaborate in bio
  • Strong focus on local Malaysian brands and culture
Estimated Collaboration Fee: $1.58K~$3.27K
@kakpaten_kp
Kakpaten_kp, while similar to Jiaohjia in being a Malaysian beauty and fashion influencer, differentiates herself through a stronger emphasis on hijab styling and OOTD (Outfit of the Day) content. Her profile showcases a blend of modest fashion, travel experiences (particularly in Japan), and makeup artistry, appealing to a slightly different niche within the modest fashion community. While Jiaohjia integrates family life more prominently, Kakpaten_kp focuses more on personal style and professional makeup services. Kakpaten_kp's engagement rate is lower than Jiaohjia's, but her follower count is higher. Both influencers cater to a Malaysian audience, but Kakpaten_kp's travel content and focus on hijab styling may attract a slightly more internationally-minded follower base within that region. Her content also seems to focus more on her as a professional, wife, and mother.

Unique Strengths

  • Expertise in hijab styling and modest fashion.
  • Strong OOTD (Outfit of the Day) content.
  • Travel content, particularly in Japan.
  • Clear willingness to collaborate with brands.
Estimated Collaboration Fee: $688~$1422
@juainikhusairi
Juainikhusairi differentiates herself from Jiaohjia by focusing more on family life and motherhood, particularly with infants and toddlers, while Jiaohjia covers a broader range including beauty, K-beauty, and lifestyle. Juainikhusairi's content is more centered around her role as a mother and her daily experiences, creating a strong connection with parents seeking relatable content. She also has a unique aspect of being a personal Quran tutor, adding a religious and cultural dimension to her profile. While both are Malaysian creators, Juainikhusairi's content is primarily in Malay, potentially limiting her reach to a broader international audience compared to Jiaohjia, who uses both English and Malay. Juainikhusairi's engagement rate is also lower than Jiaohjia's, which may affect campaign performance.

Unique Strengths

  • Strong focus on family and motherhood, appealing to brands targeting parents and children.
  • Authentic and relatable tone fosters trust and engagement with her audience.
  • Versatility across diverse content themes including food, beauty, and lifestyle.
  • Additional role as a personal Quran tutor adds a unique cultural and religious dimension.
Estimated Collaboration Fee: $6.44K~$13.32K

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