jasminmakeup1 - Macro Family & Lifestyle Influencer

AI-Based Influencer Analysis | Macro (217K) | Partnership Guide • Est. $7.1K-$11.7K • 3 Similar Influencers
📊 AI Analysis • As of October 27, 2025 • WhoTag.ai

@jasminmakeup1 Influencer Analysis

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Followers 217,481
Engagement Rate 0.71%
Viral Reach Rate 5.66%
Location USA/Puerto Rico
Influencer Tags
#FamilyLife #HomeDecor #StyleInspiration #MakeupLover #DigitalCreator

💡 Profile Overview

Jasmin Melendez is a Macro influencer focusing on family, home, style, and beauty content. As a Latina creator, she connects with her audience through authentic and relatable posts, sharing personal milestones and everyday life moments. Her proven experience with brand collaborations and warm communication style make her an ideal partner for family-friendly brands seeking genuine content.

Personal Brand

Jasmin Melendez distinguishes herself through a blend of beauty, fashion, and family-focused content, resonating strongly with a Latina demographic. Her authentic portrayal of everyday life, coupled with her expertise in makeup and styling, sets her apart. The integration of personal milestones and holiday celebrations into her content creates a relatable and engaging experience for her followers, fostering a sense of community and trust. This positions her uniquely against competitors who may focus solely on beauty or fashion without the family-centric element. Jasmin's target audience is likely composed of women, particularly Latina women, interested in beauty, fashion, home decor, and family life. Her content strategy effectively leverages these interests through makeup tutorials, outfit inspiration, and glimpses into her home and family. The positive and warm tone of her communication fosters a strong connection with her audience, encouraging engagement and loyalty. Her focus on relatable content, such as parenting and holiday celebrations, further strengthens her appeal to this demographic. Jasmin's authenticity stems from her genuine portrayal of family life and personal milestones, creating a trustworthy persona. Brands seeking partnerships should leverage her family-oriented content and Latina heritage to reach a specific demographic. Actionable insights include collaborations focused on family-friendly products, home decor items, or beauty products tailored to Latina skin tones. Emphasizing her relatable and authentic voice in marketing campaigns will maximize the impact of brand partnerships.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness due to Jasmin's makeup tutorials, perfume reviews, and skincare content. She has demonstrated interest and expertise in these areas, making her an ideal partner for beauty brands. Potential collaborations include makeup brands like Sephora and Ulta, skincare brands like Neutrogena and L'Oréal, and fragrance brands like Dior and Chanel. Campaign opportunities include product reviews, makeup tutorials, and skincare routines. Potential challenge: ensuring authenticity and transparency with sponsored content. **FASHION (+++):** High collaboration readiness given Jasmin's focus on fall fashion, outfit inspiration, cozy outfits, and elegant style. She has also tagged brands like Zara and Shein, indicating her interest in fashion collaborations. Ideal partners include clothing retailers like H&M and ASOS, shoe brands like Steve Madden, and accessory brands like Kate Spade. Campaign opportunities include outfit showcases, styling tips, and seasonal fashion trends. Potential challenge: maintaining a consistent brand aesthetic across different fashion styles. **LIFESTYLE (++):** Medium collaboration readiness due to Jasmin's focus on family life, home decor, and holiday content. She has demonstrated an interest in these areas, making her a suitable partner for lifestyle brands. Potential collaborations include home decor brands like Target and Wayfair, family-oriented brands like Disney, and holiday-themed brands like Hallmark. Campaign opportunities include home tours, family activities, and holiday gift guides. Potential challenge: ensuring that lifestyle content aligns with her existing beauty and fashion content. **HOME DECOR (++):** Medium collaboration readiness. Jasmin's interest in home decor, holiday decor, and her new home provides opportunities for partnerships with brands like Target, Wayfair, and HomeGoods. Campaign opportunities include showcasing home decor items, holiday decorating tips, and home renovation projects. Potential challenge: ensuring that home decor content aligns with her existing beauty and fashion content.

Brand Collaboration Strengths

  • Strong family-oriented content appealing to brands targeting family demographics.
  • Consistent high-quality visuals and engaging captions in both English and Spanish, broadening audience reach.
  • Proven experience with brand collaborations, including campaigns with Meta and promotional codes for Shein.
  • Authentic and relatable persona fostering trust and connection with her audience.

Collaboration Considerations

  • Content is heavily focused on personal and family life, which may limit flexibility for product categories outside of her established themes.
  • Engagement rate is noted as below average, which could be a consideration for brands prioritizing high interaction metrics.

Estimated Collaboration Fees

Feed Post $3K~$5K
Story $1K~$1K
Reels $3K~$7K
Package $5K~$11K

Tags for Collaboration

  • Family Lifestyle
  • Beauty and Fashion
  • Home Decor
  • Latina Influencer

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @jasminmakeup1 is a macro-tier influencer with 217,481 followers, specializing in Family Lifestyle, Beauty, Fashion, Home Decor content.
Performance: 0.71% engagement rate with 5.66% viral reach rate.
Pricing: Package collaborations $5K~$11K. Individual posts $3K~$5K.
Alternatives: 3 similar influencers available: @fabulousssfab ($1.06K~$2.20K), @beautybydcor ($395~$816), @lorena_rosa_b ($118~$244).
Best For: Brands targeting young demographics interested in Family Lifestyle, Beauty, Fashion, Home Decor with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @jasminmakeup1 through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@fabulousssfab
Fabulousssfab differentiates from Jasminmakeup1 by focusing more on faith-based content and a Chicana identity, offering a unique angle for brands seeking to connect with this specific demographic. While both influencers cover beauty and fashion, Fabulousssfab integrates her Christian faith into her posts, creating a distinct niche. Her content also highlights her experiences as a 'boy mom,' which could appeal to brands targeting mothers of sons. Although her follower count and engagement rate are lower than Jasminmakeup1's, Fabulousssfab's authentic portrayal of family life and clear communication regarding brand partnerships make her a valuable option for brands seeking a more personal and relatable connection with their audience, particularly in the Bay Area and within the Chicana community. Her willingness to showcase a variety of products, especially through subscription box reviews, also demonstrates her openness to brand collaborations.

Unique Strengths

  • Strong focus on faith-based content, appealing to a specific niche audience.
  • Authentic portrayal of family life as a 'boy mom'.
  • Clear communication regarding brand partnerships and transparency.
  • Strong connection to her Chicana identity and community.
Estimated Collaboration Fee: $1.06K~$2.20K
@beautybydcor
Daniela Coronado Diaz differentiates herself from Jasmin Melendez primarily through her smaller follower count and more focused expertise in beauty artistry. While both influencers share a family-oriented lifestyle and Hispanic heritage, Daniela's content emphasizes her professional skills as a makeup artist and hair stylist, offering a blend of personal and professional insights. Her engagement with brands appears less established, presenting an opportunity for brands seeking to build a partnership from the ground up. Daniela's content also showcases a slightly younger demographic appeal, with a focus on trendy fashion and beauty tips, potentially attracting a different segment of the market compared to Jasmin's broader lifestyle approach. Her willingness to collaborate, combined with her authentic portrayal of family life and beauty expertise, positions her as a valuable partner for brands seeking a relatable and skilled influencer.

Unique Strengths

  • Strong focus on beauty artistry with professional makeup and hair styling skills.
  • Authentic portrayal of family life as a wife and mother.
  • Growing engagement with a dedicated and interactive audience.
  • Potential for long-term brand partnership development.
Estimated Collaboration Fee: $395~$816
@lorena_rosa_b
Lorena Rosa differentiates herself from Jasmin Melendez primarily through her audience size and content focus. While Jasmin has a significantly larger following (217K vs 4.5K), Lorena operates within a micro-influencer tier, potentially offering a more intimate and engaged community. Lorena's content, while also covering beauty, family, and lifestyle, seems to lean more heavily into beauty vlogging and product reviews, particularly hair care, offering brands a more direct avenue for product placement. Additionally, Lorena's primary use of Spanish may appeal to a different segment of the Hispanic market, while Jasmin uses both English and Spanish. Lorena's location in the NJ-NY area could also provide a regional advantage for brands targeting that specific demographic. Finally, Lorena's lack of overt luxury consumption may resonate with a more mainstream audience seeking attainable style and beauty tips.

Unique Strengths

  • Strong focus on beauty vlogging and product reviews, particularly hair care.
  • Operates as a micro-influencer, potentially offering a more engaged community.
  • Primary use of Spanish caters to a specific segment of the Hispanic market.
  • Location in the NJ-NY area provides regional targeting opportunities.
Estimated Collaboration Fee: $118~$244

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