itsrossa910 - Celebrity Entrepreneur & Indonesian Music Icon

AI-Based Influencer Analysis | Celebrity (18.1M) | Brand Partnerships • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 13, 2025 • WhoTag.ai

@itsrossa910 Influencer Analysis

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Followers 18,067,794
Engagement Rate 0.14%
Viral Reach Rate 1.09%
Location Indonesia/Malaysia
Influencer Tags
#RossaBeauty #Bvlgari #IndonesianSinger #MusicIcon #Fashionista

💡 Profile Overview

Rossa is a highly influential Indonesian musician and beauty entrepreneur, known for her elegant style and strong connection with her audience. As the founder of Rossa Beauty, she seamlessly integrates her artistic career with her entrepreneurial ventures, showcasing a blend of traditional Indonesian heritage and global trends. Her sophisticated personal brand and large, engaged following make her an ideal partner for luxury fashion, beauty, and lifestyle brands seeking broad reach and impact.

Personal Brand

Rossa distinguishes herself through a unique blend of established musical icon status and entrepreneurial ventures in the beauty industry. Unlike many influencers focused solely on one domain, she leverages her prominence in Indonesian music alongside her ownership of Rossa Beauty, creating a powerful synergy. Her sophisticated and glamorous aesthetic, coupled with her active promotion of Indonesian culture, further sets her apart, appealing to both local and international audiences interested in high-end fashion, beauty, and lifestyle. Rossa's target audience is likely composed of aspirational individuals who admire her success in both music and business. Her content strategy effectively combines visually appealing imagery of luxury fashion and beauty products with glimpses into her personal life and career milestones. This approach fosters a strong connection with her followers, who appreciate her warm communication style and inspiring messages. Her engagement with K-Beauty trends also broadens her appeal to a younger demographic interested in skincare and makeup. Rossa's authenticity stems from her genuine passion for Indonesian culture and her dedication to her music and beauty brand. Actionable insights for brand partnerships include collaborations that highlight her expertise in both fields, such as co-creating a limited-edition makeup line inspired by Indonesian art or featuring her music in a luxury brand's campaign. Brands can also leverage her influence to promote cultural events or initiatives, further solidifying her role as a cultural ambassador.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness given Rossa's beauty entrepreneurship and partnerships with brands like Stylekorean. Excels in skincare, makeup, and K-beauty, making her ideal for brands like Laneige, Somethinc, and Wardah Beauty. Campaigns could include product reviews, tutorials, and endorsements, promising high ROI due to her established credibility and engaged audience. A potential challenge is ensuring authenticity amidst her polished image. **FASHION (+++):** Strong collaboration readiness due to her glamorous style and red carpet appearances. Excels in luxury fashion and traditional Indonesian attire, making her suitable for brands like Gucci, Dior, and local designers such as Biyan. Campaign opportunities include fashion show appearances, style showcases, and brand ambassadorships. ROI is expected to be high, given her influence and reach. A consideration is balancing high-end fashion with broader audience appeal. **LUXURY (+++):** High collaboration readiness, demonstrated by her partnership with Bvlgari and consistent portrayal of a sophisticated lifestyle. Ideal for luxury brands across fashion, beauty, and lifestyle, such as Chanel, Louis Vuitton, and premium Indonesian brands. Campaign opportunities include exclusive event appearances, product endorsements, and brand storytelling. ROI is expected to be high due to her affluent audience and aspirational image. Maintaining exclusivity while engaging a broad audience is a potential challenge. **MUSIC (++):** Medium collaboration readiness, given her primary identity as a musician. Excels in live performance and music production, making her suitable for brands like Yamaha, Shure, and Spotify. Campaign opportunities include sponsored concerts, music video integrations, and brand-themed songs. ROI is moderate, as music-related content may not always directly translate to product sales. A challenge is aligning brand messaging seamlessly with her artistic expression.

Brand Collaboration Strengths

  • Established celebrity status with a large and engaged audience.
  • High-quality, professional content, particularly in fashion and beauty.
  • Strong connection to both Indonesian culture and K-culture.
  • Entrepreneurial spirit and deep product knowledge as the founder of Rossa Beauty.

Collaboration Considerations

  • Content is highly curated and professional, which might limit perceived authenticity for certain niche campaigns.
  • Primary language used in captions is Indonesian, potentially limiting direct engagement with non-Indonesian speaking global audiences.

Estimated Collaboration Fees

Feed Post $58K~$108K
Story $14K~$33K
Reels $69K~$152K
Package $113K~$234K

Tags for Collaboration

  • Indonesian Music Icon
  • Beauty Entrepreneur
  • Luxury Fashion
  • Cultural Ambassador

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @itsrossa910 is a mega-tier influencer with 18,067,794 followers, specializing in Music, Beauty, Fashion & Style, Luxury Goods, Cultural Promotion content.
Performance: 0.14% engagement rate with 1.09% viral reach rate.
Pricing: Package collaborations $113K~$234K. Individual posts $58K~$108K.
Alternatives: 3 similar influencers available: @raisa6690 ($184K~$380K), @maiaestiantyreal ($135K~$280K), @happy_asmara77 ($54K~$112K).
Best For: Brands targeting young demographics interested in Music, Beauty, Fashion & Style, Luxury Goods, Cultural Promotion with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @itsrossa910 through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@raisa6690
Raisa, as an alternative influencer, shares several similarities with Rossa, including their Indonesian origin, musical background, and entrepreneurial ventures in the beauty industry. However, key differentiators exist. Raisa has a significantly larger follower count, potentially offering broader reach. While both maintain a sophisticated image, Raisa's content leans more towards a blend of her music career and personal lifestyle, whereas Rossa's content is more curated and focused on high-end fashion and events. Raisa's engagement rate is higher, suggesting a more active and responsive audience. Additionally, Raisa's collaboration history seems less concentrated on luxury brands compared to Rossa, potentially making her a more accessible option for a wider range of brands. Raisa's content also includes travel experiences, which could appeal to brands in the travel and leisure sector, a niche less emphasized by Rossa.

Unique Strengths

  • Larger follower count for potentially broader reach
  • Higher engagement rate indicating a more active audience
  • Blend of music career and personal lifestyle content
  • Inclusion of travel experiences for diverse brand appeal
Estimated Collaboration Fee: $184K~$380K
@maiaestiantyreal
Maia Estianty, as an alternative influencer, presents a slightly different brand image compared to Rossa. While both are Indonesian celebrities with significant followings, Maia's content leans more towards family life, luxury travel, and personal reflections, whereas Rossa focuses on her music career and beauty brand. Maia's engagement rate is significantly higher, suggesting a more interactive audience. Maia's content also includes social commentary, which could be a differentiating factor for brands seeking to align with a more vocal influencer. Her skincare business also adds another dimension to her profile, making her suitable for beauty-related collaborations. Both influencers cater to a luxury-oriented audience, but Maia's approach is more personal and family-centric, while Rossa's is more glamorous and performance-oriented.

Unique Strengths

  • Higher engagement rate compared to the target influencer.
  • Strong focus on family life and personal reflections, creating a relatable persona.
  • Skincare entrepreneurship adds credibility for beauty-related collaborations.
  • Willingness to engage in social commentary, offering a unique brand alignment opportunity.
Estimated Collaboration Fee: $135K~$280K
@happy_asmara77
Happy Asmara differentiates herself from Rossa through a more youthful and energetic persona, primarily focusing on her career as a Dangdut singer and performer. While Rossa embodies a sophisticated and glamorous image, Happy presents a more relatable and accessible style, often sharing personal reflections and behind-the-scenes glimpses of her life. Happy's content is heavily centered around her music and stage performances, showcasing her vibrant stage presence and connection with her audience. Unlike Rossa, who has established herself as a beauty entrepreneur, Happy's focus remains on her music career, although she does show interest in fashion and beauty. Her communication style is warm and engaging, fostering a genuine connection with her followers, making her an appealing choice for brands seeking an authentic and energetic influencer with a strong regional presence in Indonesia.

Unique Strengths

  • Strong stage presence and professional performance quality.
  • Engaging and relatable communication style.
  • Clear contact information for business inquiries.
  • Diverse fashion styles, from glamorous to casual.
Estimated Collaboration Fee: $54K~$112K

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