its.j0 - Fashion Influencer & Family Lifestyle Creator

AI-Based Influencer Analysis | Macro (266K) | Partnership Guide • Est. $5.4K-$9.5K • 3 Similar Influencers
📊 AI Analysis • As of October 30, 2025 • WhoTag.ai

@its.j0 Influencer Analysis

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Followers 265,957
Engagement Rate 5.5%
Viral Reach Rate 37.54%
Location Malaysia/France
Influencer Tags
#ModestFashion #FamilyLife #BeautyLover #ElegantStyle #LifestyleBlogger

💡 Profile Overview

Joanna Alexandre is an elegant and family-oriented macro-influencer, blending modest fashion with beauty and lifestyle content. As a freelance model and entrepreneur, she showcases her personal style, family moments, and cheesecake business, appealing to brands seeking an authentic and stylish ambassador. Her willingness to collaborate makes her an ideal partner for family-friendly and fashion-related campaigns.

Personal Brand

Joanna Alexandre distinguishes herself through a unique blend of modest fashion, family-centric content, and entrepreneurial pursuits, setting her apart from typical fashion or lifestyle influencers. Her hijab style, combined with professional modeling experience, creates a sophisticated yet relatable aesthetic. The cheesecake business adds another layer, showcasing her entrepreneurial spirit and offering potential for diverse brand collaborations beyond fashion and beauty. This multifaceted approach allows her to connect with a broader audience seeking inspiration in various aspects of life. Joanna's content strategy effectively targets an audience valuing family, faith, and fashion. Her strength lies in presenting an aspirational yet attainable lifestyle. The high engagement rate suggests a strong connection with her followers, who likely appreciate her authenticity and the consistent quality of her visuals. Her content resonates with those seeking modest fashion inspiration, beauty tips suitable for hijab-wearing women, and glimpses into the joys and challenges of young family life and entrepreneurship. Joanna's authenticity stems from sharing genuine family moments and her entrepreneurial journey. Brands seeking partnerships should leverage her family-oriented values and modest fashion aesthetic. Actionable insights include collaborations with modest fashion brands, family travel companies, or even baking-related businesses. Given her location, brands targeting the Malaysian market would find her particularly valuable. Her willingness to collaborate, as stated in her bio, indicates a professional approach, making her a reliable partner for long-term campaigns.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness due to Joanna's background as a model and her consistent elegant and modest fashion aesthetic. She excels in modest fashion and hijab style, making her ideal for brands like Uniqlo (for their modest wear line), and local Malaysian brands specializing in modest clothing. Campaign opportunities include styling videos, outfit showcases, and modest fashion tips. High ROI is expected due to her engaged audience and professional presentation. Potential challenge lies in ensuring brand alignment with her modest style. **BEAUTY (+++):** Strong collaboration readiness, particularly in professional makeup looks and skincare. Her modeling background and makeup content make her suitable for brands like Maybelline, L'Oreal, and local Malaysian beauty brands. Campaign opportunities include makeup tutorials, product reviews, and skincare routines. High ROI is anticipated due to her visually appealing content and expertise in makeup application. A potential challenge is ensuring authenticity and transparency in sponsored content. **LIFESTYLE (++):** Medium collaboration readiness with a focus on family-centered content and entrepreneurial pursuits. She is well-suited for brands like IKEA (for family-friendly home solutions) and local Malaysian brands catering to young families. Campaign opportunities include showcasing family activities, home decor ideas, and promoting her cheesecake business. Medium ROI is expected as lifestyle content is secondary to fashion and beauty. A potential challenge is integrating brand messages seamlessly into her personal life content. **FOOD & BEVERAGE (++):** Emerging collaboration opportunity linked to her cheesecake business and baking interests. She could partner with brands like KitchenAid, local Malaysian food brands, or baking supply companies. Campaign opportunities include baking tutorials, recipe demonstrations, and promoting food-related products. Medium readiness as food content is currently focused on her own business. A potential challenge is expanding her content to include broader food and beverage themes.

Brand Collaboration Strengths

  • Highly photogenic with professional modeling skills, ensuring visually appealing content.
  • Consistent elegant and modest fashion aesthetic, appealing to a specific demographic.
  • Strong family values and warm persona, suitable for family-oriented product promotions.
  • Actively seeks business inquiries, indicating a professional and receptive attitude.

Collaboration Considerations

  • Content does not explicitly feature paid partnerships, requiring guidance on disclosure practices.
  • Primary content focus is on personal life and family, requiring careful integration of brand messages.

Estimated Collaboration Fees

Feed Post $4K~$7K
Story $1K~$2K
Reels $4K~$9K
Package $7K~$14K

Tags for Collaboration

  • Modest Fashion
  • Family Lifestyle
  • Beauty & Makeup
  • Entrepreneurship

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Needs Improvement
Profile: @its.j0 is a macro-tier influencer with 265,957 followers, specializing in Fashion, Beauty, Family Lifestyle, Entrepreneurship content.
Performance: 5.5% engagement rate with 37.54% viral reach rate.
Pricing: Package collaborations $7K~$14K. Individual posts $4K~$7K.
Alternatives: 3 similar influencers available: @syidamelvin ($4.65K~$9.62K), @qamarinamohsin ($404~$835), @juainikhusairi ($641~$1325).
Best For: Brands targeting young demographics interested in Fashion, Beauty, Family Lifestyle, Entrepreneurship with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @its.j0 through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@syidamelvin
Syida Melvin differentiates herself from Joanna Alexandre through a stronger emphasis on Islamic faith and values, which permeates her content. While both influencers focus on family and modest fashion, Syida incorporates religious gatherings, pilgrimages, and spiritual reflections into her narrative, appealing to a more devout audience. She also has established brand affiliations under 'The Melvins Group,' indicating a more professionalized approach to collaborations. Unlike Joanna, whose content features a blend of Malaysian and French influences, Syida's content is primarily focused on Malaysian culture and Islamic practices. This makes Syida a compelling choice for brands seeking to connect with a family-oriented, faith-conscious, and fashion-aware audience within the Malaysian Muslim community.

Unique Strengths

  • Strong emphasis on Islamic faith and values, appealing to a devout audience.
  • Established brand affiliations under 'The Melvins Group,' indicating professional experience.
  • Authentic and relatable content focused on family life and motherhood.
  • High engagement with her community through personal narratives and shared experiences.
Estimated Collaboration Fee: $4.65K~$9.62K
@qamarinamohsin
Qamarina Mohsin, with a follower count of 31,239, presents a family-centered lifestyle with a focus on modest fashion and entrepreneurial ventures. Unlike the target influencer, its.j0, Qamarina's follower count is significantly lower, resulting in a lower estimated package cost. However, both influencers share a similar aesthetic and target audience, making Qamarina a viable alternative for brands with smaller budgets. Qamarina's content showcases her family, travel experiences, and her own businesses, providing a more diverse range of content compared to its.j0, whose content is primarily focused on fashion and family. Qamarina's engagement rate is also lower than its.j0, which may impact the overall reach and effectiveness of a brand collaboration. Despite these differences, Qamarina's authentic portrayal of a modern Muslim woman and her entrepreneurial spirit make her a compelling choice for brands seeking to connect with this demographic in Southeast Asia.

Unique Strengths

  • Strong focus on family lifestyle and parenting content.
  • Active promotion of her own businesses, demonstrating entrepreneurial drive.
  • Authentic and relatable portrayal of a modern Muslim woman.
  • High-quality visual content with a polished aesthetic.
Estimated Collaboration Fee: $404~$835
@juainikhusairi
Juaini Khusairi differentiates herself from Joanna Alexandre through her strong focus on family life and motherhood, particularly within the Malaysian context. While Joanna showcases a more polished and elegant aesthetic, Juaini presents a relatable and authentic portrayal of daily life as a mother and Quran tutor. Her content emphasizes practical solutions, healthy choices, and cultural values, making her a trusted voice for parents seeking guidance and support. Juaini's warm and friendly demeanor, combined with her emphasis on community engagement, fosters a strong sense of connection with her audience. She also incorporates her role as a Quran tutor, adding a unique dimension to her profile that appeals to an audience valuing cultural and religious authenticity. This contrasts with Joanna's focus on fashion and entrepreneurial ventures.

Unique Strengths

  • Authentic and relatable portrayal of motherhood
  • Strong focus on Malaysian culture and values
  • Unique combination of family content and Quran tutoring
  • High engagement and community building
Estimated Collaboration Fee: $641~$1325

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