isokoboy12 - Streetwear Entrepreneur in Lagos

AI-Based Influencer Analysis | Mega (1.1M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 25, 2025 • WhoTag.ai

@isokoboy12 Influencer Analysis

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Followers 1,083,172
Engagement Rate 1.54%
Viral Reach Rate 10.79%
Location Nigeria
Influencer Tags
#ISBOriginals #StreetwearFashion #LagosFashion #NigerianFashion #UrbanStyle

💡 Profile Overview

Isokoboy is a Nigerian entrepreneur and founder of the streetwear brand ISB Originals, based in Lagos. His content showcases his fashion line, entrepreneurial journey, and urban lifestyle, primarily targeting a youth-oriented audience interested in fashion, entrepreneurship, and Nigerian culture. He demonstrates a strong business-oriented approach, consistently promoting his brand and engaging with his community, making him a potentially valuable partner for brands aligned with his aesthetic and values.

Personal Brand

Isokoboy distinguishes himself through a strong connection to Lagos urban culture and his active role as the founder of ISB Originals. This direct involvement in streetwear design and entrepreneurship provides a level of authenticity and expertise that many fashion influencers lack. His brand's focus on 'ISB Originals Maison' and consistent self-promotion through modeling creates a cohesive and compelling narrative. This contrasts with influencers who primarily showcase other brands, establishing Isokoboy as a creator and business owner first, and an influencer second. Isokoboy's content strategy effectively targets a youth-oriented audience interested in fashion, entrepreneurship, and Nigerian culture. His consistent showcasing of ISB Originals apparel in urban settings resonates with those aspiring to a similar lifestyle. The assertive and aspirational tone fosters a sense of community, inviting followers to participate in his brand's journey. This approach capitalizes on the psychological desire for belonging and the aspiration to emulate success, driving engagement and brand loyalty. Isokoboy's authenticity stems from his genuine involvement in building ISB Originals and his consistent portrayal of an entrepreneurial lifestyle. For brand partnerships, it's crucial to align with brands that complement his existing aesthetic and values, such as streetwear brands, lifestyle products, or digital marketing tools. Collaborations should focus on showcasing his entrepreneurial journey and integrating ISB Originals, ensuring a seamless and credible endorsement. Myfurex is a good start, but expanding into complementary categories will broaden his appeal.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Isokoboy's brand, ISB Originals, positions him perfectly for partnerships with streetwear and urban fashion brands. He could collaborate with brands like Nike, Adidas, or Puma for sponsored posts showcasing their apparel in Lagos' urban settings. Campaign opportunities include styling challenges, lookbooks, and product endorsements. ROI is expected to be high due to his strong brand and engaged audience. A potential challenge is ensuring collaborations align with his personal brand and aesthetic. **LIFESTYLE (++):** Medium collaboration readiness. While fashion is his primary focus, his entrepreneurial lifestyle and brand-building activities open doors for lifestyle collaborations. He could partner with brands like Tecno (mobile phones), or local beverage brands. Campaign opportunities include showcasing how these products integrate into his daily life as a fashion entrepreneur. ROI is expected to be moderate. A challenge is integrating lifestyle products naturally into his existing content. **TECHNOLOGY (++):** Medium collaboration readiness. As a digital entrepreneur, Isokoboy likely uses various tech products and services. He could partner with brands like Samsung, or local fintech apps. Campaign opportunities include showcasing how these products aid in his business operations or creative process. ROI is expected to be moderate. A challenge is ensuring the tech products align with his fashion-focused audience. **LUXURY (++):** Medium collaboration readiness. Given his aspirational brand and growing success, Isokoboy could attract luxury brand partnerships. He could collaborate with brands like Gucci, or Moet Hennessy. Campaign opportunities include showcasing luxury items as part of his lifestyle and success story. ROI is expected to be moderate to high, depending on the brand. A challenge is ensuring the luxury collaborations feel authentic and accessible to his audience.

Brand Collaboration Strengths

  • Strong personal brand deeply integrated with his fashion label, ISB Originals.
  • High visual content standards showcasing products and lifestyle in an appealing urban aesthetic.
  • Clear entrepreneurial drive and understanding of direct marketing.
  • Strong regional influence and cultural relevance within the Lagos community.

Collaboration Considerations

  • Content is heavily focused on promoting his own brand, which may limit visibility for external brand collaborations.
  • Primary geographic focus on Lagos, Nigeria, might reduce appeal for broader global campaigns.

Estimated Collaboration Fees

Feed Post $5K~$10K
Story $1K~$3K
Reels $6K~$14K
Package $11K~$22K

Tags for Collaboration

  • Streetwear Fashion
  • Urban Lifestyle
  • Nigerian Culture
  • Youth Entrepreneurship

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Needs Improvement
Profile: @isokoboy12 is a mega-tier influencer with 1,083,172 followers, specializing in Fashion, Streetwear, Entrepreneurship, Urban Culture content.
Performance: 1.54% engagement rate with 10.79% viral reach rate.
Pricing: Package collaborations $11K~$22K. Individual posts $5K~$10K.
Alternatives: 3 similar influencers available: @obi_cubana ($87K~$181K), @seunpizzle_ ($217K~$449K), @iya_habeeb ($2.67K~$5.53K).
Best For: Brands targeting young demographics interested in Fashion, Streetwear, Entrepreneurship, Urban Culture with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @isokoboy12 through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@obi_cubana
Obi Cubana differentiates himself from Isokoboy through his established position as a luxury lifestyle entrepreneur and Chairman of Cubana Group, a hospitality and entertainment conglomerate. While Isokoboy focuses on streetwear fashion and building his brand, ISB Originals, Obi Cubana showcases a broader range of interests, including business insights, motivational content, and family-centered posts. Obi Cubana's content reflects a more mature and affluent lifestyle, featuring high-end fashion, global travels, and luxury accessories. His communication style is confident and positive, inspiring his audience with insights on success and personal growth. This makes him a potentially valuable partner for brands seeking an authentic and influential voice in the luxury, business, and technology sectors, appealing to a more mature and affluent demographic than Isokoboy's primarily youth-oriented audience.

Unique Strengths

  • Strong entrepreneurial background and leadership position as Chairman of Cubana Group.
  • Consistent portrayal of a luxury lifestyle through high-end fashion, travel, and accessories.
  • Broad audience engagement with motivational and personal content.
  • Influence in technology and fashion through product showcases and a consistently stylish personal brand.
Estimated Collaboration Fee: $87K~$181K
@seunpizzle_
Seunpizzle_, also known as BIG STEPPER, differentiates himself from Isokoboy through his primary identity as a musician and his versatile fashion sense. While Isokoboy focuses heavily on promoting his own streetwear brand, ISB Originals, Seunpizzle_ showcases a broader range of styles, from streetwear to traditional African attire and formal wear, making him appealing to a wider array of fashion brands. His content also features luxury items, aligning him with aspirational lifestyle brands. Unlike Isokoboy's direct marketing approach centered on his brand, Seunpizzle_ subtly promotes his music and business ventures, creating a more integrated and less overtly promotional feel. His use of Nigerian Pidgin English adds an authentic touch, fostering a strong connection with his local audience, though this may require localization for global campaigns. Overall, Seunpizzle_ offers a blend of musical artistry, entrepreneurial drive, and a strong visual brand, making him a valuable partner for brands seeking to tap into urban culture and lifestyle.

Unique Strengths

  • Versatile fashion sense appealing to diverse brands
  • Strong engagement as a musician and public figure
  • Entrepreneurial mindset as a CEO
  • High-quality visual aesthetic and consistent personal branding
Estimated Collaboration Fee: $217K~$449K
@iya_habeeb
Iya Habeeb differentiates himself from Isokoboy through his focus on acting and content production, emphasizing Nigerian culture and events. While Isokoboy is primarily a streetwear entrepreneur promoting his brand, ISB Originals, Iya Habeeb showcases his involvement in the entertainment industry, often featuring traditional Nigerian fashion and community celebrations. Iya Habeeb's content reflects a strong sense of gratitude and community engagement, contrasting with Isokoboy's business-oriented approach. Although Iya Habeeb has a smaller follower count, his higher engagement rate and cultural relevance make him a valuable partner for brands targeting the Nigerian market or those looking to tap into African cultural trends. His positive and uplifting tone also makes him a brand-safe choice for family-friendly campaigns.

Unique Strengths

  • Strong cultural relevance showcasing traditional Nigerian attire and local events.
  • Positive and engaging persona fostering a warm and approachable image.
  • Professional approach to collaborations, evidenced by his ambassador role.
  • High-quality visual content with professional photography and clear presentation.
Estimated Collaboration Fee: $2.67K~$5.53K

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