isistkeyah_ - Micro Creator specializing in Family Lifestyle

AI-Based Influencer Analysis | Micro (85K) | Collaboration Guide • Est. $2.1K-$3.5K • 3 Similar Influencers

@isistkeyah_ Influencer Analysis

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Followers 85,902
Engagement Rate 13.86%
Viral Reach Rate 141.83%
Location USA
Influencer Tags
#FamilyLife #MomLife #LifestyleCreator #NYCMom #DailyVlog

💡 Profile Overview

Isis Tkeyah is a New York-based family and lifestyle digital creator, known for her engaging content centered around her three daughters. She focuses on sharing daily routines, shopping hauls, and family outings, appealing to parents seeking relatable and practical lifestyle tips. Isis demonstrates a willingness to collaborate with brands that align with her family and personal wellness routines, making her an ideal partner for family-oriented products and services.

Personal Brand

Isis Tkeyah distinguishes herself through her genuine portrayal of family life in New York, focusing specifically on the experiences of a 'Girl Mom'. Her vlogging style, showcasing daily routines and family outings, offers a relatable and engaging perspective that resonates with a broad audience. Unlike creators who focus solely on aspirational content, Isis provides practical tips and insights into everyday parenting challenges and joys, creating a sense of community and shared experience. Her warm and cheerful personality further enhances her appeal, making her a trustworthy source of information and entertainment. Isis's target audience consists primarily of parents, especially mothers of daughters, seeking relatable content and practical lifestyle tips. Her content strategy leverages this by focusing on family-friendly activities, shopping hauls, and home organization, all presented in an accessible and engaging manner. The strength of her approach lies in her ability to integrate products and brands seamlessly into her family's life, making her endorsements feel authentic and trustworthy. This approach fosters a strong connection with her audience, driving high engagement rates. Isis's authenticity stems from her open sharing of personal experiences and her genuine enthusiasm for her family and lifestyle. This creates a strong sense of trust and credibility with her audience. For brand partnerships, it is crucial to align with brands that resonate with her family-oriented values and target audience. Brands focused on children's products, home goods, or family activities would be particularly well-suited. Leveraging her expertise in creating engaging video content and her strong connection with her audience will maximize the impact of any collaboration.

Collaboration Opportunities

**LIFESTYLE (+++):** High collaboration readiness due to Isis's focus on family-centered content, home organization, and daily routines. She excels in showcasing home decor, cleaning products, and organizational tools. Ideal brand partners include The Container Store, Dyson, and Target's home goods section. Campaign opportunities include home makeover series, product integration into daily routines, and sponsored organization challenges. High ROI expected due to her engaged audience seeking practical lifestyle solutions. Potential challenge: Ensuring products align with her authentic family-focused brand. **FASHION (++):** Medium collaboration readiness with a growing interest in casual fashion, sportswear, and sneaker culture. She can effectively promote everyday wear, athletic apparel, and footwear. Suitable brands include Nike, Lululemon, and Adidas. Campaign opportunities include styling videos, outfit hauls, and promoting limited-edition sneaker releases. Medium ROI expected due to her developing fashion-focused content. Potential challenge: Competing with established fashion influencers. **BEAUTY (++):** Medium collaboration readiness, particularly in skincare and personal care products. Her audience would likely respond well to family-friendly beauty routines and product reviews. Ideal for brands like Cetaphil, CeraVe, and Honest Beauty. Campaign opportunities include morning and night routine videos, skincare tutorials, and promoting gentle beauty products for the whole family. Medium ROI expected due to her authentic and relatable approach. Potential challenge: Standing out in the saturated beauty influencer market. **FOOD & BEVERAGE (++):** Medium collaboration readiness, with opportunities in promoting family-friendly snacks, beverages, and meal solutions. Her content could integrate healthy eating habits and convenient meal options. Suitable brands include Annie's Homegrown, GoGo squeeZ, and HelloFresh (family meal kits). Campaign opportunities include recipe demonstrations, snack reviews, and showcasing easy meal prep ideas. Medium ROI expected due to her focus on family-oriented content. Potential challenge: Ensuring food and beverage products align with her audience's dietary preferences and health concerns.

Brand Collaboration Strengths

  • Strong focus on family-friendly content, appealing to a broad audience of parents and families.
  • Authentic integration of products into daily routines, fostering trust and credibility with her followers.
  • Consistent engagement with brands through product reviews and clear communication of partnerships.
  • Cheerful and relatable persona, making her content approachable and effective for lifestyle brands.

Collaboration Considerations

  • Content is heavily centered around her daughters and family, which may limit brand collaborations not directly related to children or family-focused themes.
  • The geographic focus on New York might limit the relevance and reach for broader national or international campaigns.

Estimated Collaboration Fees

Feed Post $1K~$2K
Story $258~$580
Reels $1K~$3K
Package $2K~$4K

Tags for Collaboration

  • Family Lifestyle
  • Parenting Tips
  • Kids Activities
  • Home Organization

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @isistkeyah_ is a micro-tier influencer with 85,902 followers, specializing in Family Lifestyle, Parenting, Home Decor, Shopping, Wellness content.
Performance: 13.86% engagement rate with 141.83% viral reach rate.
Pricing: Package collaborations $2K~$4K. Individual posts $1K~$2K.
Alternatives: 3 similar influencers available: @americansu.er ($20.7K~$42.8K), @h.__.rinee ($578~$1.19K), @ydk1019 ($166~$343).
Best For: Brands targeting young demographics interested in Family Lifestyle, Parenting, Home Decor, Shopping, Wellness with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @isistkeyah_ through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@americansu.er
Americansu.er differentiates from Isis Tkeyah by catering to a broader range of content categories, including beauty, travel, and consumer electronics, in addition to family and lifestyle content. While both influencers focus on family-oriented content, Americansu.er's inclusion of beauty and travel allows for collaborations with a more diverse set of brands. Americansu.er also demonstrates a strong focus on product reviews and incorporates a higher volume of static images, which may appeal to brands seeking visually rich content. Her content also reflects a Turkish American cultural background, potentially reaching a more diverse audience. However, her engagement rate is significantly lower than Isis Tkeyah's, which could be a point of consideration for brands prioritizing audience interaction.

Unique Strengths

  • Diverse content categories including family, beauty, travel, and fashion
  • Professional approach to brand collaborations with clear disclosure
  • High visual content standards with engaging captions
  • Authentic product usage and reviews, building trust with followers
Estimated Collaboration Fee: $20.7K~$42.8K
@h.__.rinee
h.__.rinee, a Korean mom influencer, differentiates herself from Isis Tkeyah through her geographic location and cultural context. While Isis focuses on family and lifestyle content in New York, h.__.rinee provides a glimpse into family life in Korea, appealing to a different audience segment. Her content emphasizes K-beauty, health products, and family activities within the Korean lifestyle, offering a unique perspective compared to Isis's broader American lifestyle focus. h.__.rinee's engagement with local brands and her Korean-language content further distinguish her, making her suitable for brands targeting the Korean market or those interested in reaching a Korean-speaking audience. Her detailed product reviews and focus on family essentials also set her apart, providing a more product-centric approach compared to Isis's more general lifestyle content.

Unique Strengths

  • Strong focus on parenting and family-friendly content within the Korean context.
  • Detailed and informative product reviews, particularly in K-beauty and health.
  • Professional approach to brand collaborations with clear disclosure practices.
  • Authentic and relatable tone, fostering trust and engagement with her audience.
Estimated Collaboration Fee: $578~$1.19K
@ydk1019
Kyung (ydk1019) differentiates herself from Isis Tkeyah through a stronger emphasis on Korean culture and lifestyle. While both influencers focus on family and parenting, Kyung's content is deeply rooted in Korean travel destinations, food culture, and beauty trends, appealing to a specific audience interested in Korean lifestyle. She also showcases personal wellness activities like Pilates, adding another dimension to her content. In contrast, Isis Tkeyah's content is more broadly focused on family life in New York, with a greater emphasis on shopping hauls and home organization. Kyung's engagement rate is lower, but her willingness to collaborate with brands and her authentic portrayal of family life make her a viable alternative, especially for brands targeting the Korean market or those interested in reaching a Korean-speaking audience.

Unique Strengths

  • Strong focus on Korean culture and lifestyle
  • Authentic portrayal of family life and parenting
  • Integration of personal wellness activities
  • Willingness to collaborate with brands
Estimated Collaboration Fee: $166~$343

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