inmakeup_ - Macro Makeup Artist & Beauty Expert in Sevilla

AI-Based Influencer Analysis | Macro (301K) | Partnership Guide • Est. $9.8K-$10.8K • 3 Similar Influencers
📊 AI Analysis • As of October 29, 2025 • WhoTag.ai

@inmakeup_ Influencer Analysis

Powered by WhoTag.ai's influencer intelligence

Followers 301,461
Engagement Rate 2.87%
Viral Reach Rate 71.60%
Location Spain
Influencer Tags
#MakeupArtist #BeautyInfluencer #FashionStyle #TravelLover #GlamLife

💡 Profile Overview

Inma Azaña is a glamorous makeup artist and lifestyle creator based in Spain. She specializes in creating diverse and bold makeup looks, often paired with trendy fashion and travel experiences. Her content is visually high-quality and aspirational, making her an appealing influencer for beauty, fashion, and travel brands. She has a professional approach to collaborations, as evidenced by her PR contact and disclosed brand partnerships.

Personal Brand

Inma Azaña, known as @inmakeup_, distinguishes herself through a polished and professional presentation of diverse and bold makeup looks, coupled with trendy fashion and travel experiences. Her high-quality visuals and aspirational tone set her apart. While many influencers focus on relatability, she cultivates an aspirational lifestyle brand, positioning herself as a reliable source of beauty inspiration with a glamorous edge. This focus on professional makeup artistry and styling, combined with her Spanish influencer identity, creates a unique niche. Her target audience likely comprises individuals seeking aspirational beauty and lifestyle content, particularly those interested in professional makeup techniques and trendy fashion. The content strategy effectively leverages high-quality visuals and a consistent posting schedule to maintain engagement. The strength lies in the aspirational tone and the demonstration of expertise, which resonates with followers seeking guidance and inspiration in their own beauty and fashion journeys. The 2.87% engagement rate suggests a loyal and active following. Inma Azaña's personal authenticity stems from her consistent presentation of a glamorous and confident persona, aligning with her professional makeup artist background. This creates a sense of trust and reliability. For brand partnerships, actionable insights include leveraging her expertise in makeup application through sponsored tutorials or product demonstrations. Brands should focus on collaborations that align with her aspirational lifestyle and professional aesthetic, ensuring a seamless integration with her existing content and maintaining her authentic brand image. Consider long-term partnerships to solidify her role as a brand ambassador.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness due to Inma's expertise as a makeup artist and her existing partnerships with brands like Too Faced, Sephora, and MAC Cosmetics. She excels in showcasing diverse makeup looks and creating tutorials. Ideal for collaborations with brands like Fenty Beauty, NARS Cosmetics, and Charlotte Tilbury. Campaign opportunities include product reviews, makeup tutorials, and sponsored makeup looks. Potential challenge: ensuring authenticity and transparency in sponsored content. **FASHION (++):** Medium collaboration readiness. While Inma's primary focus is beauty, she incorporates trendy fashion into her content, particularly festival fashion and styling. Suitable for brands like ASOS, Mango, and Zara. Campaign opportunities include styling videos, outfit showcases, and collaborations for events like Coachella. Potential challenge: fashion content is less frequent than beauty content. **TRAVEL (++):** Medium collaboration readiness. Inma's content features travel photography and experiences, aligning with the interests of her audience. Ideal for collaborations with hotel chains like Marriott or Hyatt, or travel companies specializing in Spanish destinations. Campaign opportunities include sponsored travel vlogs, hotel reviews, and destination spotlights. Potential challenge: travel content is not as consistent as beauty content. **LUXURY (++):** Medium collaboration readiness. Inma's glamorous lifestyle and high-quality content align with luxury brands. She has existing partnerships with high-end beauty brands. Suitable for collaborations with luxury fashion brands like Gucci or Dior, or luxury travel experiences. Campaign opportunities include showcasing luxury products, attending exclusive events, and creating aspirational lifestyle content. Potential challenge: maintaining relatability while promoting luxury products.

Brand Collaboration Strengths

  • Strong expertise in makeup artistry with detailed tutorials and diverse looks.
  • High-quality visual content with professional photography and a polished aesthetic.
  • Engages with fashion and lifestyle content, including travel and events.
  • Demonstrates a professional approach to brand partnerships with clear disclosure practices.

Collaboration Considerations

  • Content focus is primarily on beauty and fashion, limiting relevance for brands outside these categories.
  • Geographic focus on Spain and specific events might narrow global reach for some campaigns.

Estimated Collaboration Fees

Feed Post $4K~$7K
Story $1K~$2K
Reels $4K~$9K
Package $7K~$15K

Tags for Collaboration

  • Makeup Tutorials
  • Beauty Influencer
  • Fashion & Style
  • Travel & Leisure

Want to discover more influencer profiles?
Explore WhoTag.ai

Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Average
Profile: @inmakeup_ is a macro-tier influencer with 301,461 followers, specializing in Beauty, Fashion, Travel, Lifestyle content.
Performance: 2.87% engagement rate with 71.60% viral reach rate.
Pricing: Package collaborations $7K~$15K. Individual posts $4K~$7K.
Alternatives: 3 similar influencers available: @lilspanishbaby ($696~$1.4K), @gracermeno ($368~$761), @pilyae ($124~$257).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Travel, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @inmakeup_ through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@lilspanishbaby
Lilspanishbaby differentiates herself from Inma Azaña through a bolder and more revealing fashion style, catering to a younger audience. While both influencers operate in the beauty and fashion space, Lilspanishbaby's content is more focused on personal style and experiences, with a strong emphasis on her esthetician background. Inma Azaña presents a more polished and professional image, with high-quality makeup tutorials and collaborations with established brands. Lilspanishbaby's content is more casual and focuses on her lifestyle in Los Angeles and her travels. This difference in content style and target audience makes Lilspanishbaby a suitable alternative for brands seeking a more youthful and edgy influencer with a strong connection to the beauty and fashion scene in Los Angeles.

Unique Strengths

  • Consistently displays trendy and bold fashion, appealing to a youthful, fashion-conscious audience.
  • Demonstrates a confident and expressive persona, which can effectively convey brand messages with strong visual impact.
  • Engages in diverse content, including travel and beauty, offering versatility for various brand campaigns.
  • Has a clear professional identity as an esthetician, providing a niche for beauty and wellness brand collaborations.
Estimated Collaboration Fee: $696~$1.4K
@gracermeno
Grace Cermeño differentiates herself from Inma Azaña primarily through her smaller but engaged audience and a more diverse content portfolio. While both are Spanish-speaking makeup artists, Grace incorporates more lifestyle elements, including food and travel, making her appealing to brands seeking broader reach. Her engagement rate, though lower than Inma's, suggests a more intimate connection with her followers. Grace's content also features her offering makeup workshops, which presents a unique collaboration opportunity for brands looking to engage with consumers on a more personal level. Furthermore, Grace's content reflects a blend of luxury and everyday experiences, making her relatable to a wider demographic. While Inma focuses on high-glamour looks and high-profile events, Grace showcases a more accessible and versatile approach to beauty and lifestyle, potentially offering a more authentic and relatable brand partnership.

Unique Strengths

  • Offers makeup workshops, providing unique engagement opportunities.
  • Content includes diverse lifestyle elements like food and travel.
  • Relatable blend of luxury and everyday experiences.
  • Strong connection with her engaged audience.
Estimated Collaboration Fee: $368~$761
@pilyae
Pilyae, a micro-influencer, differentiates herself from Inma Azaña through her smaller but highly engaged audience and a more accessible, everyday lifestyle approach. While Inma focuses on high-glamour makeup and travel, Pilyae blends beauty with fitness, healthy eating, and urban exploration, appealing to followers interested in a balanced lifestyle. Pilyae's content, primarily in Spanish, showcases her personal style and experiences, creating a relatable connection with her audience. Her collaboration tier is 'Potential - High', suggesting a willingness to partner with brands, though she lacks explicit 'Paid Partnership' disclosures. This presents an opportunity for brands seeking authentic engagement and a more intimate connection with their target demographic, particularly within the Spanish-speaking market. Her lower follower count allows for a more budget-friendly collaboration, making her an attractive option for smaller brands or targeted campaigns.

Unique Strengths

  • Strong visual aesthetic with high-quality photography and consistent personal styling.
  • Covers diverse lifestyle categories including beauty, fashion, travel, and fitness.
  • Exhibits a professional approach to content creation, as indicated by her 'Makeup Artist' category and dedicated professional account.
  • Engages in activities like dining out and travel, providing natural contexts for product placement.
Estimated Collaboration Fee: $124~$257

Looking for more alternatives?

Find similar creators with detailed analytics.

Visit WhoTag.ai