im_5868 - Beauty Director & Fashion Influencer in Tokyo

AI-Based Influencer Analysis | Macro (123K) | Partnership Guide • Est. $3.1K-$5.5K • 3 Similar Influencers
📊 AI Analysis • As of October 17, 2025 • WhoTag.ai

@im_5868 Influencer Analysis

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Followers 123,409
Engagement Rate 0.47%
Viral Reach Rate 176.20%
Location Japan
Influencer Tags
#Beauty #Skincare #Fashion #Parenting #Lifestyle

💡 Profile Overview

Mai is a Japanese beauty director and lifestyle influencer based in Tokyo, focusing on clean beauty, minimalist fashion, and mindful parenting. She shares detailed product reviews, showcases her sophisticated style, and provides insights into her family life, appealing to young mothers seeking practical and stylish solutions. With a professional approach to collaborations and a strong commitment to quality, she is an ideal partner for brands in the beauty, fashion, and parenting spheres.

Personal Brand

This influencer distinguishes herself through a blend of beauty expertise, entrepreneurial experience, and relatable motherhood content. Her directorship of Bobe Beauty provides unique insights into product development and sustainable practices, setting her apart from typical lifestyle influencers. The minimalist aesthetic and focus on clean beauty further refine her brand, appealing to a specific niche seeking quality and authenticity. Her Japanese heritage, though not explicitly stated, likely adds another layer of cultural nuance that resonates with certain audiences. Her target audience likely comprises millennial and Gen Z women interested in beauty, fashion, and mindful parenting. Her content strategy, emphasizing high-quality visuals and detailed product reviews, caters to their desire for informed purchasing decisions. The inclusion of personal anecdotes about motherhood strengthens engagement by fostering a sense of community and shared experience. Her pilates and wellness content also attracts those seeking a balanced lifestyle. Authenticity is conveyed through her practical advice, thoughtful communication, and genuine passion for clean beauty. Actionable insights for brand partnerships include collaborations with skincare brands emphasizing natural ingredients, fashion labels promoting minimalist styles, or parenting companies focused on eco-friendly products. Brands should leverage her expertise in product development and her ability to connect with her audience on a personal level to create impactful campaigns.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness given her expertise and existing partnerships. Excels in clean beauty, skincare, and makeup, demonstrated by her own brand, Bobe Beauty, and mentions of SK-II and Shu Uemura. Ideal for brands like Shiseido, Albion, and Decorté. Expect high ROI through detailed reviews and tutorials. Potential challenge: perceived bias due to her own brand. **FASHION (++):** Medium collaboration readiness. Her minimalist and casual style aligns well with brands focusing on everyday wear. Suitable for brands like Uniqlo, Muji (apparel), and local Japanese designers. Opportunities include styling videos and outfit showcases. Challenge: fashion content is less frequent than beauty. **LIFESTYLE (++):** Medium collaboration readiness. Her content showcases a balanced family and wellness-focused lifestyle. Ideal for brands like Muji (home goods), Yamazaki Home, and lifestyle subscription boxes. Opportunities include home decor showcases and family-oriented content. Challenge: lifestyle content is secondary to beauty. **WELLNESS (++):** Medium collaboration readiness. Her interest in Pilates and protein supplements presents opportunities for wellness brands. Suitable for brands like DHC, FANCL, and local Japanese supplement companies. Potential collaborations include fitness routines and product reviews. Challenge: wellness content is less prominent than beauty and lifestyle.

Brand Collaboration Strengths

  • Expertise in beauty and skincare, demonstrated through detailed product reviews.
  • High-quality visual content with a clean and minimalist aesthetic.
  • Engages with her audience by sharing personal life updates and motherhood journey.
  • Professional approach to brand collaborations, as indicated by her bio and past sponsored posts.

Collaboration Considerations

  • Content is primarily in Japanese, potentially limiting reach to non-Japanese speaking audiences.
  • Strong association with her own beauty brand, Bobe Beauty, could create a perception of bias for competing beauty brands.

Estimated Collaboration Fees

Feed Post $1K~$3K
Story $346~$779
Reels $2K~$4K
Package $3K~$6K

Tags for Collaboration

  • Clean Beauty
  • Minimalist Fashion
  • Family Lifestyle
  • Japanese Influencer

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Excellent
Profile: @im_5868 is a macro-tier influencer with 123,409 followers, specializing in Beauty, Skincare, Fashion, Parenting, Lifestyle content.
Performance: 0.47% engagement rate with 176.20% viral reach rate.
Pricing: Package collaborations $3K~$6K. Individual posts $1K~$3K.
Alternatives: 3 similar influencers available: @7rara__n ($1.21K~$2.51K), @aozora723 ($924~$1.9K), @mami_3260 ($696~$1.4K).
Best For: Brands targeting young demographics interested in Beauty, Skincare, Fashion, Parenting, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @im_5868 through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@7rara__n
7rara__n differentiates herself from im_5868 by focusing more explicitly on the intersection of fashion, beauty, and motherhood, with a stated goal of remaining "cute" even with children. Her content is highly product-centric, featuring detailed reviews and recommendations, and she actively participates in brand collaborations, showcasing a professional approach. While both influencers cater to a Japanese audience, 7rara__n's emphasis on personal color analysis and styling tips tailored to her body type adds a unique dimension. Her engagement is warm and community-focused, fostering a sense of connection with her followers. However, her face is often obscured in photos, which may limit personal connection compared to im_5868. Overall, 7rara__n is a strong alternative for brands seeking a fashion and beauty-focused mom influencer with a product-driven approach.

Unique Strengths

  • Strong focus on fashion and beauty for mothers
  • Detailed product reviews and recommendations
  • Active participation in brand collaborations
  • Expertise in personal color analysis and styling tips
Estimated Collaboration Fee: $1.21K~$2.51K
@aozora723
Aozora723, a Tokyo-based mom and certified beauty enthusiast, presents a strong alternative to the target influencer, im_5868. While Aozora723 has a smaller follower count (42,054 vs. 123,409), her engagement with her audience is authentic and relatable, particularly among mothers. She holds a Cosmetics Certification Level 2, demonstrating a genuine passion and informed perspective on beauty, which adds credibility to her product reviews. Her content focuses on cosmetics, fashion, and parenting, aligning well with the target's themes. Aozora723's unique value lies in combining beauty expertise with the relatable experience of being a mom in Tokyo, offering practical solutions and curated recommendations for busy mothers. Her interest in K-beauty and luxury items adds a sophisticated touch, fostering a supportive community around self-care and smart consumption.

Unique Strengths

  • Certified beauty enthusiast with a Cosmetics Certification Level 2
  • Authentic and relatable content, particularly among mothers in Tokyo
  • Focus on practical solutions and curated recommendations for busy moms
  • Strong engagement with her audience, fostering a supportive community
Estimated Collaboration Fee: $924~$1.9K
@mami_3260
Mami_3260 differentiates herself from the target influencer, im_5868, through a more pronounced focus on family-centered content, particularly showcasing her toddler's daily life and activities. While both influencers operate within the fashion, beauty, and lifestyle niches, mami_3260's content leans heavily into the realities and joys of motherhood in an urban Japanese setting. Her style is approachable and practical, emphasizing everyday fashion and comfortable chic, whereas im_5868 presents a more polished and minimalist aesthetic. Mami_3260's engagement rate is lower, but her authentic portrayal of family life and clear engagement with brand collaborations, especially within the Japanese market, offer a unique appeal for brands seeking a relatable and genuine voice in the parenting and lifestyle space. She also shows a specific interest in K-beauty, expanding her potential reach within the Asian beauty market.

Unique Strengths

  • Authentic portrayal of family life in an urban Japanese setting
  • Strong focus on practical and accessible fashion for everyday moms
  • Clear engagement with brand collaborations, particularly within the Japanese market
  • Demonstrated interest in K-beauty, expanding potential reach
Estimated Collaboration Fee: $696~$1.4K

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