ia_aruzhan - Mega Influencer in Kazakhstan

AI-Based Influencer Analysis | Mega (1.2M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 23, 2025 • WhoTag.ai

@ia_aruzhan Influencer Analysis

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Followers 1,177,170
Engagement Rate 2.09%
Viral Reach Rate 133.57%
Location KZ
Influencer Tags
#TravelInfluencer #FashionStyle #LifestyleBlogger #Kazakhstan #ContentCreator

💡 Profile Overview

Arujan Aibekova is a Mega influencer from Kazakhstan, focusing on travel, fashion, and lifestyle content. She appeals to a young, ambitious audience with her aspirational lifestyle and engaging personality. Arujan is open to brand collaborations, making her a valuable partner for brands targeting a dynamic demographic.

Personal Brand

Aruzhan Aibekova distinguishes herself through her blend of lifestyle, travel, and fashion content, presented with a youthful and ambitious perspective. Her Kazakh heritage adds a unique cultural dimension, setting her apart from generic lifestyle influencers. The combination of aspirational travel experiences and relatable fashion choices, coupled with her interest in luxury cars, creates a distinctive brand identity. This positions her as an influencer who embodies both attainable style and aspirational goals, appealing to a broad audience seeking inspiration and connection. Aruzhan's target audience likely comprises young, urban women interested in fashion, travel, and personal development. Her content strategy effectively leverages high-quality visuals and personal storytelling to engage this demographic. By sharing her experiences and insights into content creation and social media marketing, she fosters a sense of community and provides valuable content beyond mere entertainment. This approach cultivates a loyal following that appreciates her authenticity and ambition, making her a valuable partner for brands targeting this demographic. Aruzhan's authenticity stems from her genuine portrayal of her lifestyle and personal growth journey. Her cheerful and confident personality shines through her content, creating a relatable and trustworthy persona. For brand partnerships, it is crucial to align with her values and aesthetic, focusing on collaborations that enhance her existing content pillars. Brands in fashion, travel, automotive, or technology sectors seeking to reach a young, ambitious, and culturally aware audience would find a valuable partner in Aruzhan.

Collaboration Opportunities

**FASHION (++):** Medium collaboration readiness. Aruzhan's frequent posts featuring diverse outfits and street style make her suitable for fashion brands. She could collaborate with brands like ASOS, Boohoo, or local Kazakh designers to showcase their clothing lines through try-on hauls, styling tips, and outfit inspirations. Campaign opportunities include promoting seasonal collections and participating in fashion challenges. Potential challenges include ensuring brand alignment with her personal style and maintaining audience engagement with sponsored fashion content. **TRAVEL (+++):** High collaboration readiness. Aruzhan's travel content, featuring various cities and destinations, makes her an ideal partner for travel-related brands. She could collaborate with airlines like Air Astana, hotel chains like Marriott, or tourism boards to promote destinations through vlogs, travel guides, and sponsored trips. Campaign opportunities include showcasing travel experiences and promoting travel products. Potential challenges include managing travel logistics and ensuring content aligns with brand values. **AUTOMOTIVE (++):** Medium collaboration readiness. Aruzhan's interest in luxury cars, as indicated by her content, presents an opportunity for automotive brands. She could collaborate with brands like BMW or Mercedes-Benz to showcase their vehicles through reviews, test drives, and lifestyle integrations. Campaign opportunities include promoting new car models and participating in automotive events. Potential challenges include ensuring content resonates with her broader audience and maintaining authenticity in automotive-related content. **LIFESTYLE (++):** Medium collaboration readiness. Aruzhan's content showcases various aspects of her daily life, making her suitable for lifestyle brands. She could collaborate with brands like Dyson or Philips to promote their products through reviews, demonstrations, and lifestyle integrations. Campaign opportunities include showcasing home appliances and promoting everyday essentials. Potential challenges include ensuring brand alignment with her personal lifestyle and maintaining audience engagement with sponsored lifestyle content.

Brand Collaboration Strengths

  • High engagement potential with a large follower base.
  • Diverse content range including travel, fashion, and cultural experiences.
  • Clear contact information for business inquiries.
  • Authentic and relatable persona fostering trust with her audience.

Collaboration Considerations

  • Content primarily in Russian and Kazakh, potentially limiting reach for global campaigns.
  • Limited explicit brand collaboration history visible in provided posts.

Estimated Collaboration Fees

Feed Post $12K~$22K
Story $3K~$7K
Reels $14K~$31K
Package $23K~$48K

Tags for Collaboration

  • Travel
  • Fashion
  • Lifestyle
  • Kazakh Culture

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Excellent
Profile: @ia_aruzhan is a mega-tier influencer with 1,177,170 followers, specializing in Travel, Fashion, Lifestyle content.
Performance: 2.09% engagement rate with 133.57% viral reach rate.
Pricing: Package collaborations $23K~$48K. Individual posts $12K~$22K.
Alternatives: 3 similar influencers available: @akerke_nazarbekova ($30.47K~$62.97K), @chokayon ($18.0K~$37.3K), @yrysaikanatkyzy ($1.04K~$2.16K).
Best For: Brands targeting young demographics interested in Travel, Fashion, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @ia_aruzhan through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@akerke_nazarbekova
Akerke Nazarbekova, as an alternative influencer, presents a slightly different profile compared to ia_aruzhan. While both are Kazakhstani influencers focusing on fashion and lifestyle, Akerke has a smaller but still substantial following and is also an actress, adding a unique dimension to her brand. Her content showcases urban life and personal style, with a focus on visual appeal and a charming persona. Akerke's engagement rate is slightly higher, but her viral reach is lower than ia_aruzhan's. For brands, Akerke offers a platform with a strong visual aesthetic and a professional approach to collaborations, making her suitable for campaigns targeting a fashion-conscious audience. However, her content is primarily focused on Kazakhstan, which may limit global reach compared to ia_aruzhan's more international travel content.

Unique Strengths

  • Strong personal brand with a consistent aesthetic and engaging visual content
  • Versatility in content, covering fashion, lifestyle, and acting
  • Professional approach to collaborations with a dedicated contact for advertising inquiries
  • Charming and expressive personality that can authentically connect with followers
Estimated Collaboration Fee: $30.47K~$62.97K
@chokayon
Chokayon, also known as Karina, differentiates herself from ia_aruzhan through a stronger emphasis on beauty and K-culture. While both are Kazakhstani influencers focusing on lifestyle content, Karina carves a niche with her detailed skincare routines, Korean beauty product reviews, and documented travels to South Korea. Her content showcases a youthful aesthetic and a deep interest in self-care, vocal performance, and dubbing. Unlike ia_aruzhan, Karina's engagement rate is below average, but she fosters a supportive community. She has collaborated with brands like Axis Y and Rixos Almaty, demonstrating her readiness for partnerships. Her content is primarily in Russian, with some English, and focuses on personal experiences and daily life, requiring careful brand integration. Karina's unique value lies in her authentic portrayal of a young woman exploring beauty, culture, and personal growth, making her appealing to brands targeting the lifestyle and beauty segments in Central Asia with a K-culture appeal.

Unique Strengths

  • Strong focus on K-beauty and K-culture, appealing to a specific niche.
  • High-quality visual content with professional photography and aesthetic compositions.
  • Authentic and relatable personal brand, fostering trust with her audience.
  • Demonstrates a clear willingness to collaborate with brands.
Estimated Collaboration Fee: $18.0K~$37.3K
@yrysaikanatkyzy
Yrysaikanatkyzy differentiates herself from ia_aruzhan through her focus on music and personal growth, positioning herself as an aspirational artist and lifestyle blogger. While ia_aruzhan covers travel, fashion, and lifestyle with a broader appeal, Yrysaikanatkyzy hones in on her journey as a musician and her desire for global recognition, creating a more intimate connection with her audience. Her content is visually driven, showcasing her personal style and travels within Kazakhstan. Unlike ia_aruzhan, who is open to brand collaborations, Yrysaikanatkyzy's profile suggests a potential for future partnerships as she builds her platform. Her motivational tone and focus on self-expression make her appealing to brands seeking an authentic voice with a smaller but highly engaged audience.

Unique Strengths

  • Strong artistic and creative potential, evidenced by her music release.
  • High visual standard in her posts, reflecting a polished aesthetic.
  • Authentic and motivational persona, resonating with her audience.
  • Focus on personal growth and self-expression, creating a relatable connection.
Estimated Collaboration Fee: $1.04K~$2.16K

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