hyeim__j - Macro Lifestyle Influencer & Fashion Expert in Seoul

AI-Based Influencer Analysis | Macro (172K) | Partnership Guide • Est. $3.4K-$6.1K • 3 Similar Influencers
📊 AI Analysis • As of October 16, 2025 • WhoTag.ai

@hyeim__j Influencer Analysis

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Followers 172,761
Engagement Rate 1.92%
Viral Reach Rate 188.72%
Location South Korea/Vietnam
Influencer Tags
#DailyLife #FashionStyle #TravelGram #HomeDecor #BeautyRoutine

💡 Profile Overview

Hyeim is a dynamic lifestyle and fashion influencer based in South Korea, known for her high-quality visual content showcasing her urban lifestyle, fashion sense, and travel adventures. She collaborates with various brands, integrating products seamlessly into her daily routines. With a strong focus on Korean culture and a professional approach to content creation, she appeals to a broad audience interested in lifestyle and fashion trends.

Personal Brand

Hyeim distinguishes herself through a blend of Korean fashion sensibilities, an active urban lifestyle, and high-quality visual storytelling. Unlike many influencers who focus solely on one niche, she successfully integrates fashion, fitness, travel, and daily life, creating a holistic and aspirational brand. Her consistent aesthetic and professional presentation, coupled with her East Asian background, offer a unique appeal that resonates with a specific demographic seeking both style inspiration and lifestyle guidance. This multifaceted approach sets her apart from competitors with narrower focuses. Hyeim's target audience likely comprises young, urban-dwelling individuals interested in fashion, fitness, and travel, particularly those drawn to Korean trends and aesthetics. Her content strategy effectively leverages visually appealing imagery and relatable daily life snippets, fostering a sense of connection and trust. The integration of brand collaborations within her natural lifestyle context enhances authenticity and drives engagement. Her focus on interests like cafe culture, home decor, and skincare further broadens her appeal within this demographic. Hyeim's authenticity stems from her engaging communication style and the seamless integration of branded content into her daily life. Brands seeking partnerships should leverage her ability to showcase products within a natural, aspirational context. Actionable insights include focusing on campaigns that align with her interests in urban exploration, Korean fashion, or travel photography. Prioritizing long-term collaborations that allow for genuine product integration will further enhance her credibility and drive impactful results.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. The influencer's consistent display of stylish outfits, ranging from casual to sophisticated, makes her an ideal partner for fashion brands. She excels in showcasing Korean fashion trends and integrating apparel seamlessly into her daily life. Potential partners include SPAO, Adidas, and local Korean designer brands. Campaign opportunities include outfit showcases, styling tips, and seasonal collection promotions. Potential challenge: ensuring diverse sizing representation. **BEAUTY (++):** Medium collaboration readiness. While not her primary focus, the influencer integrates beauty products into her lifestyle content, particularly skincare and makeup. Ideal for brands like Laneige, Clio, and Olive Young. Campaign opportunities include skincare routine demonstrations and makeup tutorials. Potential challenge: competition with dedicated beauty influencers. **LIFESTYLE (++):** Medium collaboration readiness. The influencer's content touches on various lifestyle aspects, including cafe culture, home decor, and daily routines, making her suitable for lifestyle brands. She could partner with brands like Dyson, Tamburins, and local stationery brands. Campaign opportunities include home decor showcases and daily routine integrations. Potential challenge: maintaining audience interest across diverse lifestyle categories. **TRAVEL (++):** Medium collaboration readiness. As a travel enthusiast, the influencer showcases her travel experiences through visually appealing photography. She could partner with hotels, airlines, and travel gear brands. Ideal partners include Korean Air, Lotte Hotels, and travel backpack brands. Campaign opportunities include travel vlogs and destination highlights. Potential challenge: aligning with specific travel demographics.

Brand Collaboration Strengths

  • Professional approach to brand collaborations with clear disclosure.
  • High-quality visual content enhances product presentation.
  • Diverse lifestyle content appealing to various brand categories.
  • Authentic and relatable persona fosters trust with her audience.

Collaboration Considerations

  • Content captions are predominantly in Korean, potentially limiting engagement with a non-Korean speaking audience.
  • Content does not consistently feature a single niche, requiring careful alignment with specific post themes.

Estimated Collaboration Fees

Feed Post $2K~$3K
Story $441~$991
Reels $2K~$5K
Package $3K~$7K

Tags for Collaboration

  • Fashion
  • Lifestyle
  • Travel
  • Beauty

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Excellent
Profile: @hyeim__j is a macro-tier influencer with 172,761 followers, specializing in Fashion, Lifestyle, Travel, Beauty, Fitness content.
Performance: 1.92% engagement rate with 188.72% viral reach rate.
Pricing: Package collaborations $3K~$7K. Individual posts $2K~$3K.
Alternatives: 3 similar influencers available: @azraelyoni ($2.28K~$4.72K), @_2senni ($521~$1.07K), @min_.___._ ($265~$549).
Best For: Brands targeting young demographics interested in Fashion, Lifestyle, Travel, Beauty, Fitness with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @hyeim__j through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@azraelyoni
Yeoyeonhui, also known as azraelyoni, differentiates herself from Hyeim through a slightly more focused approach to high-fashion and luxury brands, frequently showcasing items from Dior Beauty and Maison Margiela Fragrances. While both influencers operate within the Korean fashion and lifestyle sphere, Yeoyeonhui's content leans towards a minimalist and chic aesthetic, emphasizing personal style and urban exploration. Her collaboration history includes partnerships with brands like IRO Paris and Arket, reflecting a slightly higher emphasis on high-end fashion. Unlike Hyeim, whose content includes fitness and home decor, Yeoyeonhui concentrates on fashion, beauty, and cafe culture, creating a more streamlined brand identity. Both influencers maintain a strong connection to Korean culture, but Yeoyeonhui's visual storytelling and brand collaborations cater to a slightly more sophisticated and fashion-forward audience.

Unique Strengths

  • Strong visual brand with a chic and modern aesthetic
  • Focus on high-fashion and luxury brands
  • Professional approach to brand collaborations with clear disclosure
  • Engaging content showcasing urban cultural experiences
Estimated Collaboration Fee: $2.28K~$4.72K
@_2senni
_2senni differentiates herself from the target influencer, hyeim__j, primarily through her smaller but highly engaged audience, reflected in her higher engagement rate. While both influencers focus on beauty, fashion, and lifestyle content, _2senni's content leans more towards a curated aesthetic and a relaxed, aspirational lifestyle, often featuring urban and scenic locations. Hyeim__j, on the other hand, showcases a more dynamic and active lifestyle, incorporating fitness and travel adventures more prominently. _2senni's collaboration history is less extensive, offering an opportunity for brands seeking to establish a strong partnership with a rising influencer. Her content is also primarily in Korean, which may require localization efforts for broader international campaigns. Overall, _2senni presents a more focused and intimate brand partnership opportunity compared to the more established and diverse content of hyeim__j.

Unique Strengths

  • Higher engagement rate indicates a more interactive audience.
  • Focus on beauty and curated aesthetics provides a clear brand alignment.
  • Opportunity for brands to establish a strong partnership with a rising influencer.
  • Strong visual content quality with consistent aesthetic and professional photography.
Estimated Collaboration Fee: $521~$1.07K
@min_.___._
Min_.___._ differentiates herself from Hyeim__j primarily through her micro-influencer status and a more intimate, relatable content style. While Hyeim__j operates at a macro level with a broader scope encompassing fashion, fitness, and travel, Min_.___._ focuses on daily life, beauty, and local Korean travel, creating a closer connection with her audience. Her content, characterized by bright aesthetics and personal touches, emphasizes skincare routines, cafe visits, and celebrations like bridal showers, appealing to a younger demographic interested in K-beauty and lifestyle trends. Unlike Hyeim__j, who has an agency representation and collaborates with high-end brands, Min_.___._'s collaborations are more localized, reflecting a focus on smaller-scale partnerships. This makes her an ideal choice for brands seeking authentic engagement within the Korean market, particularly those targeting beauty and lifestyle niches.

Unique Strengths

  • High engagement rate (4.08%) compared to the target influencer.
  • Strong focus on K-beauty and lifestyle, ideal for brands targeting the Korean market.
  • Relatable and authentic content style fosters a close connection with her audience.
  • More affordable collaboration costs due to her micro-influencer status.
Estimated Collaboration Fee: $265~$549

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