hmeuu - Macro Fashion & Beauty Influencer from Vietnam

AI-Based Influencer Analysis | Macro (188K) | Partnership Guide • Est. $3.2K-$3.6K • 3 Similar Influencers
📊 AI Analysis • As of October 30, 2025 • WhoTag.ai

@hmeuu Influencer Analysis

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Followers 188,744
Engagement Rate 5.95%
Viral Reach Rate 147.04%
Location Vietnam
Influencer Tags
#FashionStyle #BeautyInfluencer #TravelGram #LuxuryLifestyle #OOTD

💡 Profile Overview

Huyền Nguyên is a Vietnamese fashion and beauty influencer known for her glamorous lifestyle and travel content. She collaborates with brands like Samsung, Puma, and YSL Beauty, showcasing high-end fashion, beauty routines, and international travel experiences. Her content blends aspirational luxury with trendy aesthetics, appealing to followers seeking a glamorous and well-traveled lifestyle, and she is open to brand collaborations.

Personal Brand

Huyền Nguyễn distinguishes herself through a curated blend of high-end fashion, sophisticated beauty, and luxurious travel, presented with professional polish. Her strength lies in creating aspirational content that resonates with a desire for a glamorous lifestyle. Unlike many influencers, she emphasizes visual storytelling through high-quality photography and meticulous styling, setting a benchmark for aesthetic excellence. This dedication to visual perfection and luxury positioning differentiates her in a crowded influencer market. Her target audience is likely composed of young adults and professionals who aspire to a luxurious and well-traveled lifestyle. Her content strategy effectively leverages visually appealing imagery and confident communication to engage this demographic. The focus on fashion, beauty, and travel aligns with their interests, while the aspirational tone motivates them to emulate her style and choices. Her engagement rate suggests a strong connection with her followers, indicating that her content resonates deeply with their desires and aspirations. Huyền Nguyễn's authenticity stems from her consistent portrayal of a glamorous and confident persona, aligning with her stated interests and lifestyle. Brands seeking partnerships should leverage her expertise in visual presentation and styling. Actionable insights include co-creating exclusive content showcasing product integration into her lifestyle, hosting styling workshops, or developing limited-edition collections that reflect her aesthetic. Prioritize partnerships that align with her luxury brand image and resonate with her audience's aspirational desires.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Huyền Nguyễn's content is heavily focused on high-end fashion and styling, making her ideal for partnerships with luxury brands and contemporary apparel companies. She could collaborate with brands like Gucci, Dior, or Net-a-Porter for sponsored posts, styling sessions, and runway show coverage. Potential challenges include maintaining authenticity and catering to a broader audience beyond luxury consumers. **BEAUTY (+++):** High collaboration readiness. With a focus on makeup, skincare, and fragrance, she's well-suited for beauty brand partnerships. Her existing collaborations with YSL Beauty demonstrate her appeal. Ideal for brands like Sephora, Chanel Beauty, or Charlotte Tilbury. Campaign opportunities include makeup tutorials, skincare routines, and product reviews. A potential challenge is ensuring transparency with sponsored content. **TRAVEL (++):** Medium collaboration readiness. Huyền Nguyễn's travel content showcases luxurious destinations and experiences, making her a good fit for travel-related brands. She could partner with luxury hotels, airlines, or tourism boards for sponsored trips and destination features. Potential brands include Four Seasons Hotels, Emirates, or the Tourism Authority of Thailand. A challenge is ensuring the travel content aligns with her fashion and beauty focus. **TECHNOLOGY (++):** Medium collaboration readiness. Her confirmed partnership with Samsung indicates an interest in consumer electronics. She can integrate mobile phones, gadgets, and other tech products into her lifestyle content. Suitable for brands like Apple, Dyson, or Sony. Campaign opportunities include product reviews, tech-focused tutorials, and lifestyle integration. A challenge is ensuring the tech content feels natural and authentic.

Brand Collaboration Strengths

  • Maintains high visual content standards with professional photography.
  • Demonstrates a strong ability to integrate fashion, beauty, and tech products naturally into aspirational lifestyle content.
  • Exhibits global appeal through diverse travel content and engagement with international brands.
  • Shows clear willingness for brand collaborations, indicated by a dedicated business contact in her profile.

Collaboration Considerations

  • Content is heavily focused on aspirational luxury and personal styling, which may limit suitability for mass-market or highly educational product campaigns.
  • Explicit 'Paid Partnership' disclosures are not consistently observed, requiring clarification for compliance-focused campaigns.

Estimated Collaboration Fees

Feed Post $1K~$2K
Story $283~$637
Reels $1K~$3K
Package $2K~$5K

Tags for Collaboration

  • Fashion Influencer
  • Beauty Influencer
  • Luxury Lifestyle
  • Travel Blogger

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @hmeuu is a macro-tier influencer with 188,744 followers, specializing in Fashion, Beauty, Travel, Lifestyle, Consumer Electronics content.
Performance: 5.95% engagement rate with 147.04% viral reach rate.
Pricing: Package collaborations $2K~$5K. Individual posts $1K~$2K.
Alternatives: 3 similar influencers available: @dnd_.anh ($17K~$36K), @_thanhvan242 ($1.2K~$2.4K), @habi_hangpham ($1.6K~$3.3K).
Best For: Brands targeting young demographics interested in Fashion, Beauty, Travel, Lifestyle, Consumer Electronics with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @hmeuu through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@dnd_.anh
Dnd_.anh, while similar to Hmeuu in focusing on fashion and lifestyle, presents a more localized Vietnamese perspective. Unlike Hmeuu's emphasis on luxury and international travel, Dnd_.anh showcases trendy fashion, dining experiences, and social outings within Vietnam. Her content is less overtly aspirational and more relatable, focusing on everyday experiences and local aesthetics. While both influencers maintain a polished visual aesthetic, Dnd_.anh's style is more accessible and less overtly glamorous. This difference in content focus and aesthetic could appeal to brands seeking to target a more local Vietnamese audience or those looking for a more relatable and less luxury-driven influencer. Dnd_.anh's engagement rate is lower, but her focus on local experiences could provide a unique angle for collaborations.

Unique Strengths

  • Strong focus on Vietnamese fashion, travel, and dining experiences
  • More relatable and less luxury-driven content
  • Polished visual aesthetic with a local perspective
  • Demonstrates a willingness to collaborate through contact information in bio
Estimated Collaboration Fee: $17K~$36K
@_thanhvan242
Nguyễn Thanh Vân, while similar to Huyền Nguyễn in her focus on fashion and travel, presents a more accessible and youthful aesthetic. Unlike Huyền's emphasis on luxury and high-end brands, Nguyễn showcases a trendy urban lifestyle, exploring local cafes and scenic spots within Vietnam and Thailand. Her content is characterized by high-quality, aesthetically pleasing photography, creating an authentic and relatable feel for her audience. While Huyền collaborates with major brands like Samsung and YSL Beauty, Nguyễn has partnered with smaller fashion and wellness brands, indicating a different scale of influence and potentially a more niche audience. Her engagement rate is lower than Huyền's, but her focus on personal experiences and daily life may appeal to brands seeking a more genuine connection with consumers. Overall, Nguyễn offers a more down-to-earth and approachable alternative, suitable for brands targeting a younger, trend-conscious audience interested in travel, fashion, and a vibrant lifestyle.

Unique Strengths

  • Maintains consistent high-quality visual content with a strong focus on aesthetics and natural lighting.
  • Demonstrates a clear and active engagement with lifestyle and travel themes, offering diverse content backdrops.
  • Has a direct 'For Work' contact in her bio, indicating a professional readiness for collaborations.
  • Features a versatile personal style, showcasing a range of fashion from casual to swimwear, appealing to various brand aesthetics.
Estimated Collaboration Fee: $1.2K~$2.4K
@habi_hangpham
Phạm Thu Hằng differentiates herself from Huyền Nguyễn through a stronger emphasis on European travel content, showcasing iconic cities and cultural experiences. While both influencers operate in the fashion and beauty space, Phạm Thu Hằng's content leans towards a more sophisticated and elegant aesthetic, often featuring luxury brands like Dior and Louis Vuitton. Her captions are reflective and poetic, adding a personal touch. Huyền Nguyễn, on the other hand, integrates tech products and maintains a glamorous, trendy style. Phạm Thu Hằng's engagement rate is lower, but her focus on high-quality visuals and luxury lifestyle may appeal to brands targeting a sophisticated, globally-minded audience interested in travel and high-end fashion. She also has a professional background in makeup, as indicated by her bio.

Unique Strengths

  • High visual quality and consistent aesthetic across travel and lifestyle content
  • Strong personal branding with an elegant and aspirational image
  • Demonstrates interest in luxury brands through visible product placement
  • Bio indicates professional makeup skills, suggesting expertise in beauty
Estimated Collaboration Fee: $1.6K~$3.3K

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