hey__deets - Macro K-Culture & Lifestyle Influencer in Seoul

AI-Based Influencer Analysis | Macro (557K) | Partnership Guide • Est. $13.4K-$23.3K • 3 Similar Influencers
📊 AI Analysis • As of October 20, 2025 • WhoTag.ai

@hey__deets Influencer Analysis

Powered by WhoTag.ai's influencer intelligence

Followers 557,022
Engagement Rate 11.62%
Viral Reach Rate 86.77%
Location South Korea
Influencer Tags
#KCulture #SeoulLife #FashionStyle #BeautyLover #TravelGram

💡 Profile Overview

Dita Karang is a K-culture and lifestyle creator who shares her daily experiences, fashion, food adventures, and artistic endeavors in South Korea. Her content reflects a youthful and authentic approach to exploring urban life and cultural events. With a strong engagement rate and a growing follower base, she is well-positioned for brand collaborations seeking an authentic voice in the Korean market. Her background as an artist adds a unique creative perspective to her content.

Personal Brand

Dita Karang, known as @hey__deets, distinguishes herself through a vibrant K-culture and lifestyle focus, offering a unique "daily dose of ditamin." Her content, centered around experiences in South Korea, sets her apart. While many influencers cover similar topics, her authentic and youthful persona, combined with visually appealing content, creates a compelling narrative. This differentiates her from competitors who may lack her specific blend of K-culture immersion and personal relatability. @hey__deets' target audience likely consists of young adults and teenagers interested in K-culture, fashion, and lifestyle trends. Her content strategy effectively leverages visually driven platforms, showcasing her personal style and experiences. The high engagement rate of 11.62% suggests a strong connection with her audience, indicating that her content resonates well with their interests and aspirations. Her strength lies in creating relatable and aspirational content that fosters a sense of community. @hey__deets' authenticity stems from her genuine interest in Korean culture and her approachable communication style. Brands seeking partnerships should leverage her strong connection to the K-culture community. Actionable insights include collaborations with Korean beauty, fashion, or food brands seeking to reach a global audience. Given her interest in music festivals, partnerships with event organizers or related brands could also be highly effective. Brands should prioritize campaigns that align with her authentic persona and K-culture focus.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Dita's trendy and youthful street style makes her an ideal partner for brands targeting Gen Z and young millennials. She excels in showcasing casual wear, accessories, and footwear. Potential partners include SPAO, Adidas Korea, and local Korean fashion brands like ADLV. Campaigns could focus on styling tips, outfit showcases, and promoting new collections. High ROI is expected due to her engaged audience and visual content quality. Potential challenge: Ensuring brand alignment with her personal style and preferences. **BEAUTY (+++):** Strong collaboration readiness. Dita's natural makeup looks and skincare routines align well with beauty brands seeking an authentic and relatable influencer. She particularly excels in promoting Korean beauty products and skincare. Ideal for brands like Innisfree, Laneige, and Clio. Campaign opportunities include product reviews, makeup tutorials, and skincare routines. High ROI is anticipated due to her influence on K-beauty trends. Potential challenge: Maintaining transparency and authenticity in sponsored content. **LIFESTYLE (++):** Medium collaboration readiness. Dita's content showcases her daily life and experiences in South Korea, making her suitable for lifestyle brands. She demonstrates interest in cafe culture, urban exploration, and theme parks. Potential partners include lifestyle brands like Kakao Friends, Line Friends, and local stationery brands. Campaigns could focus on promoting lifestyle products, experiences, and services. Medium ROI is expected due to less consistent lifestyle-focused content. Potential challenge: Integrating brand messaging seamlessly into her personal lifestyle content. **FOOD & BEVERAGE (++):** Medium collaboration readiness. Dita frequently features food and beverage experiences in her content, particularly highlighting Korean cuisine and cafe culture. She enjoys sushi, burgers, and desserts. Potential partners include local Korean restaurants, cafes, and beverage brands like Binggrae and Paris Baguette. Campaigns could focus on food reviews, restaurant promotions, and showcasing new menu items. Medium ROI is expected due to the potential for visually appealing food content. Potential challenge: Ensuring authenticity and relevance in food and beverage partnerships.

Brand Collaboration Strengths

  • High engagement rate (11.62%) indicates a responsive and active audience.
  • Strong focus on K-culture and lifestyle makes her ideal for brands targeting the Korean market.
  • Professional-quality content with a consistent aesthetic enhances brand presentation.
  • Youthful and trendy personal style appeals to a younger demographic.

Collaboration Considerations

  • No explicit paid partnership history is evident, requiring initial discussions on collaboration terms.
  • Content primarily focuses on personal lifestyle, requiring careful alignment for product-specific campaigns.

Estimated Collaboration Fees

Feed Post $6K~$11K
Story $1K~$3K
Reels $7K~$15K
Package $11K~$23K

Tags for Collaboration

  • K-Culture
  • Lifestyle
  • Fashion
  • Travel

Want to discover more influencer profiles?
Explore WhoTag.ai

Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @hey__deets is a macro-tier influencer with 557,022 followers, specializing in Fashion, Beauty, Lifestyle, Food, Travel, K-Culture, Arts & Culture content.
Performance: 11.62% engagement rate with 86.77% viral reach rate.
Pricing: Package collaborations $11K~$23K. Individual posts $6K~$11K.
Alternatives: 3 similar influencers available: @jinxiuzhi ($170~$351), @inninlove_ ($60~$124), @ssaemiya ($63~$130).
Best For: Brands targeting young demographics interested in Fashion, Beauty, Lifestyle, Food, Travel, K-Culture, Arts & Culture with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @hey__deets through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@jinxiuzhi
Jinxiuzhi, a Seoul-based fashion and lifestyle blogger, presents a micro-influencer alternative to Dita Karang. While both influencers focus on K-culture, fashion, and lifestyle content, Jinxiuzhi operates on a smaller scale with a more intimate audience. Her content emphasizes daily life in Seoul, featuring cafe culture, local experiences, and brand collaborations, often showcasing casual chic outfits suitable for urban exploration. Unlike Dita, Jinxiuzhi's engagement rate is lower, but her viral reach is still notable. She actively integrates brand partnerships into her narratives, providing practical insights and styling tips. Her strong connection to Korean culture and trends makes her relevant for brands targeting the Korean market, though her geographical focus might limit broader appeal. Jinxiuzhi's professional disclosure practices and high-quality visuals make her a reliable collaborator, offering a cost-effective option for brands seeking authentic Korean lifestyle content.

Unique Strengths

  • Strong focus on Seoul-based fashion and lifestyle content
  • Clear and professional disclosure practices for sponsored content
  • Effective integration of products into daily life narratives
  • High-quality visual content with a youthful aesthetic
Estimated Collaboration Fee: $170~$351
@inninlove_
Inninlove_ differentiates herself from hey__deets through her micro-influencer status and highly engaged audience. While hey__deets boasts a larger following, Inninlove_'s smaller scale allows for a more intimate connection with her followers, fostering higher trust and engagement rates. Her content focuses on K-lifestyle and beauty, with an emphasis on trendy fashion looks and honest product reviews, aligning with the target's focus on Korean trends. However, Inninlove_ excels at seamlessly integrating sponsored products into her personal narrative, making her content feel authentic and relatable. Her frequent collaborations and clear disclosure practices further enhance her credibility. This makes her a strong choice for brands seeking a more personal and trustworthy endorsement, particularly within the K-beauty and fashion niche.

Unique Strengths

  • High engagement rate for a micro-influencer.
  • Authentic and relatable content style.
  • Seamless integration of sponsored products.
  • Strong focus on K-beauty and fashion trends.
Estimated Collaboration Fee: $60~$124
@ssaemiya
Ssaemiya differentiates herself from hey__deets primarily through her focus as an actress and K-beauty content creator, whereas hey__deets is a more general K-culture and lifestyle influencer. Ssaemiya's content is heavily centered around beauty, skincare, and hair care, often featuring detailed product reviews and application tips. While both influencers operate within the Korean cultural sphere, Ssaemiya's smaller follower count and higher viral reach rate suggest a more niche and engaged audience. Her collaboration history with K-beauty brands also indicates a stronger alignment with beauty-focused campaigns. In contrast, hey__deets has a broader appeal, covering fashion, food, and travel in addition to K-culture. Ssaemiya's content style is characterized by natural photography and an authentic persona, making her suitable for brands seeking a relatable and trustworthy voice in the K-beauty market.

Unique Strengths

  • Strong focus on K-beauty and hair care, with detailed product reviews and application tips.
  • Authentic and relatable persona, fostering genuine connection with her audience.
  • Proven track record of successful paid partnerships with K-beauty brands.
  • High viral reach rate indicates an engaged and responsive audience within her niche.
Estimated Collaboration Fee: $63~$130

Looking for more alternatives?

Find similar creators with detailed analytics.

Visit WhoTag.ai