hessa.artist - Macro Makeup Artist & Beauty Expert in Kuwait City

AI-Based Influencer Analysis | Macro (161K) | Partnership Guide • Est. $5.2K-$5.8K • 3 Similar Influencers

@hessa.artist Influencer Analysis

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Followers 161,750
Engagement Rate 0.05%
Viral Reach Rate 6.19%
Location KW
Influencer Tags
#MakeupArtist #BeautyEducator #MakeupCourses #GlamMakeup #BeautyTips

💡 Profile Overview

Hessa Aljleibi is a Kuwait-based professional makeup artist and beauty educator, known for her expertise in Middle Eastern beauty aesthetics and makeup trends. As a Sephora Middle East ambassador, she creates high-quality visual content, offering makeup courses and glam services. Her engaging and educational approach makes her an ideal partner for beauty and fashion brands seeking to connect with a regional audience.

Personal Brand

Hessa Aljleibi differentiates herself through a combination of professional makeup artistry, beauty education, and a strong connection to Middle Eastern beauty aesthetics. Her role as a Sephora Middle East ambassador provides a level of credibility and access to premium products that many competitors lack. The focus on both personal glam services and comprehensive makeup courses creates a dual offering, appealing to both individual clients and aspiring makeup artists. This blend of practical application and educational content sets her apart in the crowded beauty influencer space. Her target audience likely consists of women in the Middle East interested in high-end beauty products, makeup artistry, and self-improvement through beauty education. Her content strategy effectively leverages high-quality visuals and detailed tutorials to engage this audience. The strength lies in her ability to translate complex makeup techniques into accessible lessons, fostering a sense of empowerment and community among her followers. Her focus on both traditional and modern fashion also broadens her appeal within the region. Hessa projects a confident and professional persona, which enhances her credibility as a beauty educator. Her consistent glamorous appearance reinforces her expertise in makeup artistry. Actionable insights for brand partnerships include co-creating exclusive makeup tutorials featuring specific products, hosting joint beauty workshops, or developing limited-edition makeup collections inspired by Middle Eastern beauty trends. Brands should leverage her educational platform to demonstrate product application and benefits effectively.

Collaboration Opportunities

**BEAUTY (+++):** Hessa Aljleibi exhibits high collaboration readiness within the beauty industry, evidenced by her Sephora ambassadorship and partnerships with brands like Kerastase, Kayali, and Urban Decay. She particularly excels in makeup artistry, skincare, and hair care, making her an ideal partner for brands like Fenty Beauty, Charlotte Tilbury, and Dyson. Campaign opportunities include product reviews, makeup tutorials, and beauty workshops, promising high ROI due to her engaged audience and expertise. A potential challenge is ensuring content resonates with a broader audience beyond the Middle East. **FASHION (++):** Hessa demonstrates medium collaboration readiness in the fashion industry. Her glamorous style and showcases of traditional attire and modern fashion make her suitable for partnerships with brands focusing on modest fashion, luxury accessories, and contemporary clothing. Potential partners include brands like Elie Saab, Net-a-Porter (Middle East), and local Kuwaiti designers. Collaboration opportunities include styling sessions, fashion lookbooks, and event appearances. The challenge lies in diversifying her fashion content to appeal to a wider range of styles beyond her current aesthetic. **LUXURY (++):** Hessa shows medium collaboration readiness within the luxury sector. Her sophisticated aesthetic, partnerships with jewelry brands like Zukhruf Jewelry, and association with high-end beauty brands position her well for luxury collaborations. Ideal partners include brands like Chanel, Dior, and Gucci (beauty or accessories). Campaign opportunities include exclusive product showcases, luxury travel vlogs, and event hosting. A potential challenge is ensuring her content consistently reflects the exclusivity and aspirational nature of luxury brands. **LIFESTYLE (+):** Hessa has emerging potential in the lifestyle category. While her primary focus is beauty and fashion, her content occasionally touches on lifestyle elements, such as travel and events. This presents opportunities for collaborations with brands in the home decor, event planning, and luxury travel sectors. Potential partners include brands like Four Seasons Hotels, local event organizers in Kuwait, and high-end home fragrance brands. Collaboration opportunities could include showcasing luxury hotel experiences or featuring curated home decor items. The challenge is to integrate lifestyle content more consistently to build stronger relevance in this category.

Brand Collaboration Strengths

  • Strong expertise in makeup and beauty, demonstrated through professional courses and detailed content.
  • Established partnerships with major beauty brands like Sephora, indicating reliability and experience in collaborations.
  • High-quality visual content with a glamorous aesthetic, suitable for luxury and beauty brands.
  • Engages with her audience through educational content, building trust and authority.

Collaboration Considerations

  • Content is primarily in Arabic, potentially limiting reach to non-Arabic speaking audiences.
  • Geographic focus is centered on the Middle East, potentially limiting global campaign effectiveness.

Estimated Collaboration Fees

Feed Post $2K~$4K
Story $0K~$1K
Reels $2K~$5K
Package $4K~$8K

Tags for Collaboration

  • Makeup Artist
  • Beauty Educator
  • Sephora Ambassador
  • Middle Eastern Beauty

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @hessa.artist is a macro-tier influencer with 161,750 followers, specializing in Makeup, Beauty, Fashion & Style, Beauty Education, Event Management content.
Performance: 0.05% engagement rate with 6.19% viral reach rate.
Pricing: Package collaborations $4K~$8K. Individual posts $2K~$4K.
Alternatives: 3 similar influencers available: @hananalnajadah ($31K~$66K), @masooma.hashim ($270K~$559K), @zahraabdusaleh ($96K~$199K).
Best For: Brands targeting young demographics interested in Makeup, Beauty, Fashion & Style, Beauty Education, Event Management with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @hessa.artist through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@hananalnajadah
Hanan Alnajadah, a Kuwaiti makeup artist and beauty educator, presents a compelling alternative to Hessa Aljleibi. While both influencers operate within the Middle Eastern beauty sphere, Hanan boasts a significantly larger following, indicating broader reach and influence. Her content showcases professional makeup artistry, celebrity collaborations, and insights into her personal life, including her journey into motherhood, adding a relatable dimension. Hanan's engagement rate, though listed as 'Below Avg', is numerically higher than Hessa's, suggesting potentially greater interaction with her audience. Her expertise is further validated by conducting professional makeup workshops across major Middle Eastern cities. This blend of professional excellence and personal authenticity allows her to connect with a broader audience, making her a strong contender for brand collaborations seeking extensive regional exposure.

Unique Strengths

  • Larger follower base, indicating broader reach.
  • Higher engagement rate, suggesting greater audience interaction.
  • Professional makeup workshops across the Middle East, validating expertise.
  • Blend of professional artistry and personal life, adding relatability.
Estimated Collaboration Fee: $31K~$66K
@masooma.hashim
Masooma Hashim differentiates herself from Hessa Aljleibi primarily through her significantly larger follower base, positioning her as a mega-influencer compared to Hessa's macro status. Masooma's content focuses heavily on showcasing her makeup artistry on diverse models, emphasizing her technical skills and artistic vision, while Hessa blends personal glam services with educational content. Masooma's reach extends across the Middle East, with masterclasses in Saudi Arabia and Egypt, whereas Hessa's influence is more Kuwait-centric. Masooma's communication style is direct and business-oriented, contrasting with Hessa's engaging and educational approach. While both are professional makeup artists, Masooma's larger audience and broader geographic reach offer brands a wider scope for collaborations, albeit with less personal connection compared to Hessa.

Unique Strengths

  • Larger follower base provides broader reach.
  • Extensive experience conducting masterclasses across the Middle East.
  • Strong focus on professional makeup artistry and technical skills.
  • High engagement rate indicates an active and responsive audience.
Estimated Collaboration Fee: $270K~$559K
@zahraabdusaleh
Zahra Abdu Saleh differentiates herself from Hessa Aljleibi through a larger follower base and a higher engagement rate, suggesting a potentially wider reach and more active audience. While both are makeup artists and beauty educators focusing on the Middle Eastern market, Zahra's content seems more geared towards showcasing finished makeup looks and event participation, whereas Hessa offers more structured makeup courses. Zahra's collaborations include brands like Huda Beauty and Make Up For Ever, indicating a strong presence in the luxury beauty sector. Zahra's profile also explicitly states availability for advertising and bookings, signaling a clear intent for commercial partnerships. However, Zahra's content is primarily in Arabic, which may limit its appeal to a global audience.

Unique Strengths

  • Larger follower base (437K vs 161K)
  • Higher engagement rate (0.2 vs 0.05)
  • Strong presence in the luxury beauty sector with collaborations with Huda Beauty and Make Up For Ever
  • Clear intent for commercial partnerships, as indicated in her bio
Estimated Collaboration Fee: $96K~$199K

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