haru__haku.100 - K-Beauty Creator & Fashion Enthusiast in Seoul

AI-Based Influencer Analysis | Micro (34.7K) | Collaboration Guide • Est. $853-$1,132 • 3 Similar Influencers
📊 AI Analysis • As of January 19, 2026 • WhoTag.ai

@haru__haku.100 Influencer Analysis

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Followers 34,679
Engagement Rate 5.85%
Viral Reach Rate 203.34%
Location South Korea
Influencer Tags
#KoreanBeauty #KBeauty #SkincareRoutine #MakeupReview #FashionStyle

💡 Profile Overview

This East Asian female creator in her early twenties curates a youthful and aesthetic lifestyle, blending casual fashion, K-beauty product reviews, and travel experiences within Korea. Her content features bright, clean photography with a gentle, approachable tone, appealing to a young audience. She is actively open to collaborations, positioning herself as a reliable partner for brands in the beauty, fashion, and lifestyle sectors.

Personal Brand

Haru__haku.100 distinguishes herself through a youthful aesthetic, blending casual fashion, K-beauty, and Korean travel experiences. Her bright, clean photography and gentle tone create a relatable and approachable persona, setting her apart from competitors who may focus solely on beauty or fashion. The playful element in her content, combined with her consistent visual brand, enhances her unique appeal. Her target audience likely comprises young women interested in K-beauty, fashion, and Korean culture. Her content strategy effectively leverages product reviews, lifestyle vlogs, and travel diaries, resonating with their interests. The strength lies in her ability to create visually appealing content that is both informative and entertaining, fostering a strong connection with her followers through friendly and direct communication. Haru__haku.100 demonstrates authenticity through genuine product endorsements and a consistent personal brand. Brands seeking partnerships should leverage her credibility by allowing her creative freedom in showcasing products within her existing aesthetic. Actionable insight: Brands should focus on long-term collaborations that integrate seamlessly into her lifestyle content, rather than one-off promotional posts, to maximize impact and maintain authenticity.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness, demonstrated by existing partnerships with Tonymoly and consistent beauty-related content. Excels in K-beauty, particularly lip makeup and skincare product reviews, aligning with brands like Etude House and Laneige. High ROI potential through tutorials and product demonstrations. A potential challenge lies in ensuring authenticity and transparency with sponsored content, given the focus on a curated aesthetic. **FASHION (++):** Medium collaboration readiness, with a focus on youthful and casual Korean fashion. Ideal for brands targeting Gen Z, such as SPAO or local Korean brands like ADLV. Campaign opportunities include styling videos and showcasing daily outfits. The challenge is to integrate fashion content more consistently to increase audience engagement in this area. **LIFESTYLE (++):** Medium collaboration readiness, driven by her aesthetic and travel-oriented content. Suitable for brands in the home decor and consumer electronics sectors, such as Kakao Friends home goods or Anker phone accessories. Collaboration opportunities include showcasing products in her daily life and travel vlogs. A potential challenge is to broaden the scope of lifestyle content beyond personal experiences to appeal to a wider audience. **TRAVEL (++):** Medium collaboration readiness, given her exploration of various destinations within Korea. Ideal for partnerships with local tourism boards, hotels, and travel-related services like Klook or local transportation apps. Campaign opportunities include showcasing travel experiences and recommending destinations. A challenge is to expand the geographic scope to appeal to a broader audience beyond Korea.

Brand Collaboration Strengths

  • Consistent aesthetic appealing to a youthful audience interested in beauty and lifestyle.
  • Actively engages in brand collaborations with explicit contact information.
  • Provides detailed product reviews and personal endorsements, suggesting authenticity.
  • Maintains high visual quality in photography, suitable for visually-driven campaigns.

Collaboration Considerations

  • Content primarily focuses on personal experiences and product reviews, potentially limiting versatility.
  • Audience engagement metrics are not explicitly provided, requiring further investigation.

Estimated Collaboration Fees

Feed Post $354~$663
Story $88~$199
Reels $424~$929
Package $1K~$1K

Tags for Collaboration

  • K-Beauty
  • Youthful Fashion
  • Aesthetic Lifestyle
  • Product Reviews

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @haru__haku.100 is a micro-tier influencer with 34,679 followers, specializing in Beauty, Fashion, Lifestyle, Travel, Consumer Electronics content.
Performance: 5.85% engagement rate with 203.34% viral reach rate.
Pricing: Package collaborations $1K~$1K. Individual posts $354~$663.
Alternatives: 3 similar influencers available: @i.v.z.e.o.x.u.n ($221~$456), @so0o._.hh ($184~$380), @weheeheeeeeee ($89~$183).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Lifestyle, Travel, Consumer Electronics with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @haru__haku.100 through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@i.v.z.e.o.x.u.n
The alternative influencer, i.v.z.e.o.x.u.n, shares a similar focus on K-beauty and fashion as the target influencer, haru__haku.100. However, i.v.z.e.o.x.u.n has a smaller following (10K vs 34.7K) and a lower engagement rate (0.95% vs 5.85%). While both creators target a youthful audience interested in Korean trends, i.v.z.e.o.x.u.n's content appears more heavily focused on product reviews and collaborations with Korean brands, potentially limiting versatility for broader campaign narratives. Haru__haku.100 showcases a more diverse lifestyle, including travel and aesthetic photography, which may appeal to a wider audience. I.v.z.e.o.x.u.n's profile also lists 'Artist' as a category, though recent content is primarily commercial, which could be a mismatch for art-focused brands. Both influencers are open to collaborations and maintain a consistent visual aesthetic.

Unique Strengths

  • Strong focus on K-beauty and Korean fashion trends
  • Consistent creation of high-quality visual content
  • Clear disclosure practices for sponsored posts
  • Engaging and youthful persona
Estimated Collaboration Fee: $221~$456
@so0o._.hh
This alternative influencer, 수현 (so0o._.hh), differentiates herself from the target influencer (haru__haku.100) through a more pronounced focus on trendy Korean fashion and beauty. While both creators operate within the same general niche, 수현's content is heavily geared towards daily outfits, makeup reviews, and explorations of popular cafes and locations in Korea, showcasing a vibrant urban lifestyle. She also demonstrates a strong inclination towards brand collaborations, particularly with Korean brands, and maintains a playful and expressive persona. In contrast, the target influencer's content is more broadly focused on a youthful and aesthetic lifestyle, encompassing travel and product reviews. 수현's engagement rate is lower, but her content is more consistently focused on fashion and beauty, making her a potentially better fit for brands specifically targeting those areas within the Korean market.

Unique Strengths

  • Strong focus on trendy Korean fashion and beauty.
  • Active collaborations with numerous Korean brands.
  • Playful and expressive persona appealing to a young audience.
  • Consistent content featuring daily outfits and makeup reviews.
Estimated Collaboration Fee: $184~$380
@weheeheeeeeee
This alternative influencer, weheeheeeeeee, differentiates herself from haru__haku.100 through a more pronounced focus on student life and urban exploration within Korea. While both creators target a similar youthful demographic and share interests in fashion and lifestyle, weheeheeeeeee's content is more deeply rooted in her daily experiences as a university student, showcasing campus life, local events, and explorations of Seoul's popular districts. Her playful and expressive persona, combined with her passion for dance, adds a unique energetic dimension to her brand. Unlike haru__haku.100, who focuses on beauty product reviews and aesthetic travel content, weheeheeeeeee offers a more intimate glimpse into the everyday life of a Korean student, making her particularly appealing for brands seeking authentic integration into the student lifestyle and Korean youth culture.

Unique Strengths

  • Strong focus on student life and urban exploration in Korea
  • Playful and expressive persona with a passion for dance
  • Authentic portrayal of a relatable student lifestyle
  • High engagement rate relative to follower count
Estimated Collaboration Fee: $89~$183

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