gruuberka - Micro Beauty & Fashion Influencer from Belgrade

AI-Based Influencer Analysis | Micro (64K) | Collaboration Guide • Est. $2.1K-$3.4K • 3 Similar Influencers
📊 AI Analysis • As of November 02, 2025 • WhoTag.ai

@gruuberka Influencer Analysis

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Followers 64,001
Engagement Rate 4.78%
Viral Reach Rate 95.73%
Location RS/USA
Influencer Tags
#TravelGram #FashionStyle #BeautyLover #LifestyleBlogger #EngagementJourney

💡 Profile Overview

Milica Gruber is a Serbian beauty and lifestyle influencer known for her glamorous travel content and chic fashion choices. She engages her audience with high-quality photography and authentic glimpses into her personal life, including her recent engagement. With a strong presence on multiple platforms like TikTok and YouTube, she is well-suited for brands seeking a sophisticated and relatable ambassador.

Personal Brand

Milica Gruber differentiates herself through a blend of aspirational glamour and relatable authenticity, a powerful combination that resonates with her audience. Her Serbian heritage adds a unique cultural dimension, setting her apart from typical lifestyle influencers. The focus on high-quality visuals, particularly in travel photography, elevates her content beyond simple snapshots, creating a more immersive and engaging experience for her followers. Her target audience is likely young women interested in fashion, beauty, and travel, who aspire to a glamorous yet attainable lifestyle. Her content strategy effectively leverages visually appealing imagery and personal storytelling to foster a strong connection with her followers. The inclusion of personal milestones, such as her engagement, enhances relatability and encourages audience participation, strengthening her community. Milica's authenticity stems from sharing personal experiences and expressing her personality confidently. Brands seeking partnerships should leverage her travel expertise and fashion-forward style. Collaborations with luxury travel brands, high-end fashion retailers, or beauty companies would align well with her existing brand image and resonate with her engaged audience. Consider campaigns that highlight her Serbian heritage for a unique cultural angle.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness due to Milica's focus on makeup and beauty trends. She excels in showcasing cosmetic products and skincare routines, making her ideal for brands like Sephora, MAC Cosmetics, and NARS. Campaign opportunities include makeup tutorials, product reviews, and showcasing beauty looks for travel destinations. High ROI is expected due to her engaged audience and high-quality visuals. Potential challenge lies in ensuring sponsored content aligns with her authentic style. **FASHION (+++):** Strong collaboration readiness given her chic fashion choices and aspirational style. She is well-suited for partnerships with brands focusing on apparel, accessories, and footwear, such as ASOS, Mango, and Farfetch. Campaign opportunities include styling videos, outfit showcases, and promoting seasonal collections. High ROI is anticipated due to her influence on fashion trends. A potential challenge is balancing brand collaborations with her personal style. **TRAVEL (+++):** High collaboration readiness, given her frequent travel content and aspirational travel photography. She is ideal for partnerships with hotels, airlines, and travel agencies, such as Four Seasons Hotels, Emirates, and Booking.com. Campaign opportunities include destination reviews, hotel showcases, and travel vlogs. High ROI is expected due to her ability to inspire travel among her followers. A potential challenge is ensuring authenticity in sponsored travel experiences. **LUXURY (++):** Medium collaboration readiness, given her glamorous lifestyle and aspirational content. She is suitable for partnerships with luxury brands in fashion, beauty, and lifestyle, such as Dior, Chanel, and Louis Vuitton. Campaign opportunities include showcasing luxury products, attending exclusive events, and creating high-end lifestyle content. Medium ROI is anticipated due to the niche nature of luxury products. A potential challenge is ensuring sponsored content aligns with her authentic style and resonates with her audience.

Brand Collaboration Strengths

  • High-quality visual content with consistent lighting and professional photography.
  • Strong engagement potential with a large audience across multiple platforms.
  • Authentic personal life sharing fosters relatability and trust.
  • Glamorous and aspirational lifestyle suitable for luxury, fashion, beauty, and travel brands.

Collaboration Considerations

  • Primary language in captions is Serbian, potentially limiting reach for non-Serbian speaking audiences.
  • Lack of explicitly marked past paid partnerships may require clear communication regarding collaboration expectations.

Estimated Collaboration Fees

Feed Post $1K~$1K
Story $192~$432
Reels $1K~$2K
Package $2K~$3K

Tags for Collaboration

  • Glamorous Lifestyle
  • Travel Enthusiast
  • Beauty Influencer
  • Fashion Forward

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @gruuberka is a micro-tier influencer with 64,001 followers, specializing in Beauty, Fashion, Travel, Lifestyle content.
Performance: 4.78% engagement rate with 95.73% viral reach rate.
Pricing: Package collaborations $2K~$3K. Individual posts $1K~$1K.
Alternatives: 3 similar influencers available: @j_make_up ($25K~$51K), @tixyca ($4.58K~$9.48K), @malavesticaa ($3.6K~$7.5K).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Travel, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @gruuberka through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@j_make_up
Jelena Peric, with a significantly larger following than Milica Gruber, presents a more professionally curated image focused on high-fashion, luxury travel, and beauty. Unlike Milica, whose content includes personal milestones and a blend of Serbian and English, Jelena's content is primarily Croatian-focused, showcasing a sophisticated and aspirational aesthetic. Jelena's frequent brand tagging suggests established collaboration experience, contrasting with Milica's less explicit partnership history. While Milica's engagement rate is higher, Jelena's broader reach and polished presentation may appeal to brands seeking wider visibility and a luxurious association, particularly within the Croatian market. However, her lower engagement rate should be considered.

Unique Strengths

  • Larger follower base provides broader reach.
  • Highly polished and professional content creation.
  • Established history of brand collaborations.
  • Strong focus on luxury fashion and travel.
Estimated Collaboration Fee: $25K~$51K
@tixyca
Tijana Simić, with a larger follower base than Milica Gruber, presents a more overtly entrepreneurial image through her online shop, "tixycashop." While both influencers focus on fashion, beauty, and travel, Tijana's content showcases a wider range of destinations, including Cyprus and Egypt, and explicitly highlights brand collaborations with beauty and healthcare companies like Garnier and Klinika Svjetlost. Her captions are primarily in Serbian, similar to Milica, but her demonstrated experience with brand partnerships and a more direct, visually-driven communication style could appeal to brands seeking a confident and business-savvy influencer. However, her lower engagement rate compared to Milica might be a consideration for brands prioritizing high interaction metrics. Tijana's content also leans more towards luxury travel and aspirational living, potentially attracting a different audience segment.

Unique Strengths

  • Larger follower base provides broader reach.
  • Demonstrated experience with diverse brand collaborations (beauty, healthcare).
  • Entrepreneurial spirit through her own online shop.
  • Strong focus on luxury travel and aspirational lifestyle.
Estimated Collaboration Fee: $4.58K~$9.48K
@malavesticaa
Tatjana, also known as malavesticaa, differentiates herself from Milica Gruber through her vibrant red hair and a slightly younger demographic appeal, focusing on beauty, fashion, and travel. While both influencers share a Serbian background and create content around similar themes, Tatjana's style leans towards bolder fashion choices and dramatic makeup looks, appealing to a trend-conscious audience. Her content showcases various European locations, emphasizing her role as a European traveler. Tatjana's engagement rate is lower than Milica's, but she has a larger follower count, indicating a broader reach. She also has a strong presence on TikTok and YouTube, making her a multi-platform digital creator. Her content is visually appealing, with high-quality photographs and clear visuals, demonstrating a commitment to professional presentation. She also engages with her followers by asking questions in her captions, fostering a sense of community and engagement.

Unique Strengths

  • Larger follower count on Instagram.
  • Strong presence on TikTok and YouTube.
  • Bolder fashion and makeup style.
  • Focus on European travel destinations.
Estimated Collaboration Fee: $3.6K~$7.5K

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